Posts Tagged tips

Working with an Ad Agency? Help us Help You!

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Collaborating with an advertising agency isn’t always the easiest thing to do, but it is always worth it. Even today big name brands choose to work with advertising agencies rather than hire permanent staff. However, even though advertising agencies are there to help you, they need your help too. Here are 4 easy ways you can help your ad agency help you:

  1. Have important questions ready - Have important questions ready for your advertising company. This is the best way to get to know your ad agency and learn if they are compatible with your business. Do they share the same beliefs and values? Do they understand how you define success? Don’t let there be barriers of communication. You don’t want that and ad agencies certainly don’t either. 
  1. Trust your agency -Build your advertising agency up instead of tearing them down. Don’t stress about the little things that you think need to be fixed. For instance, “this font could be a different color.” Advertising experts are trained to look at the big picture–so be patient as your project progresses. Put yourself in their shoes and think about the overall interest of your company.
  1. Sharing is caring - Agencies operate better when they have creative freedom and open lines of communication. Supply your ad agency with the necessary tools they need for success. This can include anything from marketing sales numbers, to research information, or images. Include your ad agency in the early stages of building your strategy. When agencies are involved in all aspects of the brand they are able to calculate ways to come up with improvements and solutions.
  1. Have an open mind - An advertising agency’s job is to be up to date with the latest industry standards and trends. It’s important to have an open mind when it comes to your advertising agency and collaborating together to develop strategy that is mutually beneficial.

Start collaborating with CEA Marketing Group on the path to your marketing success!

 

 

 

 

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17 Questions to Ask Your New Advertising Agency

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It’s important to ask the right questions when it comes to working with a new advertising agency. There is never such thing as a dumb question. You want to make sure you made the right choice, and if your agency can answer these questions effectively then you know your business is in good hands. Here are 17 important questions you should ask your new agency:

  1. How much experience does your team have?
  2. How often will the team and account executive be in contact with me?
  3. How do you keep your clients up to date with the latest progression on projects?
  4. Who will be doing the work on my account?
  5. What trends are going on that could possibly affect my industry?
  6. Can you show me past project examples?
  7. How would you say your company has changed in the past five years?
  8. What would you consider to be your best work and why?
  9. What would you consider to be on of your worst and why?
  10. Name a time you lost an account and why?
  11. How would you describe your work?
  12. In what area would you say your company excels at?
  13. How do billings for expenses work?
  14. Who do I call if there is a problem?
  15. Do you believe my business strategy needs to be revamped?
  16. What are some of your firm’s values and beliefs?
  17. How do you (the firm) define success?

CEA Marketing Group can answer all these questions and more! When hiring an advertising agency you want to hire someone you trust, like CEA Marketing. Can you think of any more questions to ask? Contact CEA Marketing group and confirm that CEA Marketing is the right agency for you!

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Why is Rebranding Important?

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Branding helps people recall your product or service. Your brand helps you standout from the rest of the competition. What’s unique to your brand that other brands don’t have? What gives you the upper hand? Your brand is a representation of your company. It can leave a legacy, but what if the legacy your brand is leaving isn’t a good one? Rebranding could be the answer. Rebranding gives you the opportunity to change the outlook of your brand. It’s a do-over or even a fresh start in some cases. It’s a chance to reposition your product or service. Rebranding is all about strategy.There are two reasons why a company might want or need to rebrand.  It could either be for proactive or reactive reasons.

Proactive Rebranding

Rebranding is sometimes viewed as having a negative connotation, however this isn’t always the case. With proactive rebranding a company is taking advantage of a possible opportunity, or taking initiative in avoiding a potential threat. For instance, a company could be expanding and wanting to appeal to a greater audience. This would be a proactive reason to rebrand. It’s better to be safe than sorry, and if rebranding means becoming more successful why not take that chance.

Reactive Rebranding

Reactive rebranding (here comes that negative connotation) occurs when there is a significant event that forces a current brand to change. This could be anything from your company merging with another company to legal issues or negative publicity. In this situation rebranding is almost a necessity. It can give you a new beginning and fresh start that your company deserves.

Are you looking to rebrand your company? CEA Marketing Group is a full-service advertising agency that can do just that. To find out more check out our website.

 

 

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What is Rebranding?

CEA Blog Jan Wk 1

What do you think about when you hear the word “rebrand” ? The way that Pepsi has managed to evolve and retain their brand heritage through the years? Or The Gap’s disastrous attempt at rebranding (which they switched back within two weeks)?

The process of rebranding takes an established brand identity and creates a completely new one. This new brand identity can be an evolution of the established brand, or something completely different. It depends on what your audience is willing to recognize.

If you have a well known national or even local brand your customers already identify you with a certain look and feel. A change that is too dramatic could drive people away. How do you find the right balance? That’s why CEA Marketing Group is here to help.

A full rebrand can be a lot to take in at once. So let’s take a look at the important questions about rebranding:

  1. Why bother with rebranding?
  2. What are the keys to a successful rebranding campaign?
  3. What are the best strategies for success?

During the month of January we’ll be answering these questions, exploring what it means to rebrand your business and the best strategies to ensure success. We might even have a little surprise for you at the end.

Stay tuned, and give us a follow for our latest news, updates, and BRIGHT ideas about rebranding!

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‘Tis The Season for Holiday Parties

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From Ugly Sweater Parties to Christmas Cookie Exchanges, learn how to throw a stress free event this holiday season!

1. Pick A Theme
Every party should have a theme, whether it’s colors, patterns or attire, picking a theme will help you coordinate the rest of your party!

2. Pick Out Your Food and Drinks
Cut the chaos and create one signature drink for your party. Grab a glass and check out this delicious Holiday Sangria. All you need is…

1 bottle white wine
1 bottle sparkling cider
2 clementines
1 Granny Smith apple
1 Gala apple
1-2 cups of cranberries
1 heck of a party!

As for food, look at the time of day you are hosting your party: 10-12 brunch, 12-3 lunch, 3-6 appetizers, 6-8 dinner
Hosting a party after 8pm? Choose a couple finger foods to keep your guests happy!

Not sure about cooking for all of your guests? Host a potluck party or head over to our pinterest page for our finger licking good desserts!

3. Invite Your Friends
Save the cash for your holiday presents and invite your friends using social media!

Hosting a Secret Santa? Try out Elfster for invites, name drawing and wish lists!
Hosting a Cookie Exchange? Use Evite and get your party started with online invitations.
Hosting a Company Christmas Party? Paperless Post will come in handy for designing your custom cards and invitations for both online and paper.
Any or All of the Above? Try a Facebook invite! Share with all your Facebook friends and watch your guest list grow.

4. Pick A Playlist
Buddy the Elf said it best, “the best way to spread Christmas cheer is singing loud for all to hear!” The beat of the music will fuel your party. Get your guests in the holiday spirit with some of our favorite tunes!

Looking for a casual and relaxed cookie exchange playlist? Try out Bing Crosby’s White Christmas.

Looking for tunes to carry your upbeat ugly sweater party with all your best friends? Encourage the dancing and break out the Jingle Bell Rock!

Want to add a personal touch to your party? Personal wine glasses for each guest to take home or set up a hashtag like #CEAXmasBash for all your friends to use and watch the memories unfold on social media.

 

 

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How to Explain a Hashtag to Grandpa

 

At a recent family gathering, we were sitting around the dinner table discussing the good old days. One of my cousins commented on Throwback Thursday and asked if #TBT was Twitter’s most widely used hashtag. That’s when Grandpa spoke up. “What the heck is a hashtag anyway? Why do you need one?’

 

Well, Grandpa, you’ve come to the right place to learn.

 

What is a hashtag?

  • A hashtag is a keyword preceded by a pound sign (#).
  • The pound sign turns any word or group of words that directly follows into a searchable link.
  • Hashtags allow you to organize content and track discussion topics based on those keywords.

 

Although they may seem confusing and unnecessary, they are very important to the way we communicate online, and it’s important to know how to use them.

 

Why do I need a hashtag?

 

  • A hashtag expands the reach of your tweet beyond those who follow you to those who are searching for like content.
  • Anyone sharing content on a relevant topic can include a hashtag. That content then becomes a searchable link to your tweet.
  • Tweets with hashtags get twice the engagement than tweets without hashtags and are twice as likely to be retweeted.

 

Three key tips for all #users:

1. Be specific: If you’re using a hashtag to join a conversation, make sure the hashtag is specific and relevant to your topic. If you’re talking about Mother’s Day, use #InspiredByMom instead of simply #Mom. A vague or generic hashtag like #gifts or #flowers isn’t as effective either.

2. Make it simple: Hashtags, like links, look like spam if they are used too often. Three hashtags should be the maximum on Twitter and Facebook, but you can get away with more hashtags on Instagram and Vine.

3. Give context: A tweet that contains only hashtags is confusing and boring. If your tweet simply reads, “#angry,” your followers won’t know what you’re talking about. Similarly, if you tweet, “#TheVoice is #awesome,” you’re not really adding much to the conversation.

 

So, Grandpa, if you want to look on Twitter, Facebook or Instagram and reminisce, search Throwback Thursday with #TBT and entertain the young‘uns for hours.  I hope this helps, and remember #iloveyou.

Written by: Gayle Hannah Hill

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You Can Run But You Can’t Hide: How to Use New Technology to Convert Email Leads

 

Marketers can reach prospects through many channels, both traditional and digital. With the evolution of the Internet, many people started heavily marketing through email because you can reach more people for less money. Not bad, right?

 

The problem is just because your company sends an email does not necessarily mean the receiver is reading it. If they are reading it, it doesn’t mean they are necessarily clicking through to your website. Marketers had no way to gauge who was reading their emails and who was clicking through to their site. Thanks to email retargeting now marketers can.

 

Retargeting: a cookie-based technology using simple Javascript code to anonymously “follow” your audience all over the Web.*

 

How does that work?

  1. Potential customer visits your site.
  2. Leaves your site without making a purchase, asking for more info, calling, etc.
  3. Later, while surfing the web, they are retargeted with an ad for your business.
  4. They remember being on your site and click the ad. This brings them back to your website and recaptures their attention and interest in your product.

 

So then what is EMAIL retargeting?

Email retargeting is similar to this. We can decipher who looked at an email you sent and follow up with them at a later time even if they didn’t click through to your site.

 

How does it work?

  1. A pixel is embedded in every eBlast your company sends out.
  2. When the email is opened, the cookie drops in the readers’ browser. This will tell us whether they read the email or not and if they clicked through.
  3. We can then retarget those people who opened the email to read it but didn’t click through. With retargeting, follow up marketing is possible.

 

Why is this important?

Everyone selling something knows converting leads into sales is essential. Using retargeting, you can follow prospects once they’ve left your website or email regardless of where they go online. If someone read your email, they are interested enough in what you have to say but might need a little more push to gain more information.

If this is a service you believe could benefit your company, call us. We would love to talk. Talking is our favorite. Well, talking and converting leads.

 

*The retargeter.com

 

Written by: Kristy Roeser

 

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4 Ingredients for Twitter Success

Just like the ice cream flavor of the week, social media is constantly changing. From custom timelines to tagging photos there is always something new to learn. As a social media content creator and trainer I always find that before I can preach about the latest trends, I need to teach the basics.

What is your goal? Most of our clients’ goals are to build brand awareness, gain followers and turn followers into customers. Before you can feast on success try starting with these 4 basic ingredients.

4 Ingredients to Build Your Twitter

1. Attract a Targeted, Engaged Following

  • Two words to live by: be useful – become your followers one stop shop for all their answers in your specialization.
  • Focus: remember your passion – you don’t have to be the jack of all trades

2.  Build a Community

  • Listen Up: follow your timeline and what your community is saying and reply!
  • Numbers aren’t everything: it’s not all about how many followers you have. It’s more about the quality of followers or potential clients you can gain
  • Show your love: follow your followers back, giving them a shout out on #FF ‘Follow Friday’ and notice their engagement
  • Connect with influencers: try out HootSuite

3.  Develop Relationships

  • Hard way or the highway: it might take more time, but give your followers compliments, don’t just press ‘ReTweet’.
  • Sharing an article? Tag the author or news source!

4. Keep Up with the Trends

  • Partake in Twitter trends: before you know it followers will be waiting for your #MotivationalMonday tweet to get them through the week.
    • Motivational Monday
    • Twitter Tuesday
    • Would If Wednesday
    • TBT (Throwback Thursday)
    • FF (Follow Friday)

Now put them all in one Twitter account for 100 degrees and wait for your Twitter success!

Need more? Call me, tweet me if you wanna reach me @doyleb08 #TeamCEA

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3 Tips to Organize Chaos at Work

 

I haven’t always been super organized. I pulled my share of all-nighters in college, always promising myself that I would never do that again. I would be more organized, I would meet deadlines, blah blah blah. Yeah, right. Semester after semester, I would organize my folders, purchase highlighters and sticky-notes, and vow to study every night and never fall behind again.

That worked for about the first 2 weeks. Then the endless frat parties, clubs (they didn’t card so much in the 80’s), and sports teams to support always took precedence over studying.

I survived my undergrad studies in this spectacular fashion, and started grad school in the same vein. That is, until the BROWN PAPER BAG incident. That is how I will forever remember it in my mind. Large, bold, and all caps.

 

 

The BROWN PAPER BAG Incident

I was due to give a presentation that I was sorely under-prepared for. I was in the hallway, just outside of the classroom door, hyperventilating at the thought of walking in. How could I speak to a room full of my peers on a topic I knew next to nothing about? All-nighter or no all-nighter, this was not going to be fun. Some kind soul gave me a BROWN PAPER BAG to breathe into, and basically calm myself down. However, that BROWN PAPER BAG previously held his dinner–leftover liver and onions. Instead of just hyperventilating, I’m now on all fours, vomiting uncontrollably from the smell, and my PROFESSOR is holding my hair back for me. I’m crying, vomiting from my nose, still hyperventilating and am afraid I might do something worse. That was my moment. I will never forget that, and I will never go back.

 

Fast forward twenty years (yikes!!) and here I am, the girl who barfed, hired on at CEA Marketing Group to bring some much needed order to our crazy, hectic, always fun and interesting, agency. That BROWN PAPER BAG incident started me on a lifetime journey of organizing the chaos of my life, and I have learned many things along the way.

 

Here are 3 tips to organize chaos at work:


1. Organize and Plan

  • Organizing: It’s more than buying office supplies and putting things in folders. It’s finding a system that works for you and sticking with it.
  • Planning: Plan your month, week, day, even hour. Following through with the plan is very effective towards staying organized. We have all heard the phrase “Fail to plan, plan to fail”. It’s true.

2. Prioritize and Create Lists

  • Prioritizing: Attend to your daily tasks, meet your deadlines, and set aside time each week to tackle a big project.

  • Making lists: There is a certain satisfaction in crossing things off. I currently have a running list of all the operational improvements that I want to implement, and sub-lists of the steps involved.

3. Time Management

  • Creating good work habits: Doing the same things at the same time every day creates a good work habit. Leave the multitasking at home.

  • Ignoring emails: Read your emails in the morning, take care of what needs to be done, and turn it off. Complete the rest of your daily plan, and then return to emails in the afternoon.

 

Planning, organizing, prioritizing, creating lists and time management: they are so closely entwined that once you start one, the rest just naturally fall into place. Once you start planning, it’s easy to set goals and then create a plan to manage your time in order to reach those goals. Unless you work in an office with a multitude of personalities that just don’t do things the same way you do. That is a whole other story that you will have to stay tuned for. In the meantime, never, ever, EVER accept a BROWN PAPER BAG from someone. It will not end well.

 

P.S.  I withdrew from that class, and ended up with a 4.0 in grad school. I still have that BROWN PAPER BAG.

 

Written by: Jennifer McPherson

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Tricks of the Trade

Social media is an ever-changing world. Updates are happening left and right.It’s hard to keep up with it all. Get more out of your marketing with social media tools! Fourteen well-known marketing experts were asked for THEIR input on the latest tools they have been using. View their favorites in all things social media. From scheduling to analytics and everything in between; these 14 tools are sure to help you.

#1. Mention. A powerful application that allows you to monitor any keyword in real-time and receive filtered, organized and prioritized information. Simply react on-the-go by replying, retweeting or sharing directly from the platform.

#2. Addvocate. This program makes it easy to track the social voices of your business, foster a sense of community, and empower that community to be heard. Find out who is representing your brand on social media, so you can identify which employees can help spread your message.

#3. Swayy.It’s a platform that drops interesting content into a dashboard where you can scan or read the most interesting articles. The best feature isn’t the fact that the articles are dropped right in front of your nose. The best feature is the sharing.

#4. eGrabber’s Account-Researcher.Built for Sales-Reps, this program finds missing emails and phone numbers of prospects when you have only their name and company. It can help you get talking points from news, patents, blogs, press releases and other sources for pre-call prospect research.

#5. Compfight. This one is great for bloggers!Photos are a great way to engage people on your blog and draw them into your post. Compfight searches Flickr’s photos that have the appropriate Creative Commons license for Commercial Use. If you’re blogging regularly but working on a shoestring budget, be sure to give Compfight a try!

#6. Tagboard. A really great new social media tool that monitors keywords (a.k.a. hashtags) across multiple social media channels. Search any word and it will reveal wherever it has been hash- tagged in the social media world.

#7. ManageFlitter. A cool social media tool that will help you get a better handle on effectively managing your Twitter account. This tool will help you: find relevant people to follow and connect with, unfollow inactive accounts, spam accounts, schedule and post tweets at optimal times when your followers are most likely to see your updates, monitor keywords, hashtags, usernames and even websites mentioned on Twitter.

#8. Socialbakers. The simple interface allows you to input a social media channel and gain insights into engagement rates and channel growth, and understand which contributors from your social communities are most active, providing an opportunity to build relationships and enable continued advocacy.

#9. Post Planner. Post Planner is a time saver, enabling you to plan and manage your Facebook content in advance, rather than doing it off the cuff. It also provides real-time analytics on posts, so you immediately see what’s working and not working.

#10. Komfo. This Social Media Marketing Suite helps you understand how social media impacts your bottom line and will help you implement cost effective and automated social media marketing. Features include: Ad Manager, Analytics, Publisher, Monitor and App Library.

#11. Rignite. This tool allows you to monitor several social media platforms—including Facebook, Twitter and YouTube—from one place. You can have forums and chats within the tool, and assign tasks to people on the team. So this works well for teams of 3-6 people who are managing the same accounts.

#12. SocialOomph. SocialOomph lets you load up to 500 unique tweets and the major benefit is that it saves me about 25-30 hours a week, or 100-120 hours per month, of ongoing tweet scheduling!

#13. Zapier. Zapier automatically generates a Google spreadsheet for you that tracks every time a certain keyword is mentioned in Twitter and makes it possible for you to automatically send selected Facebook Posts to your blog.

#14. Mobivity.Reach opted-in consumers with offers and information that result in more sales for you through text messaging. 

To find out who the 14 Marketing pro’s are visit the site below!

http://www.socialmediaexaminer.com/social-media-tools-used-by-pros-today/

 

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