Posts Tagged SEO

What is SEO?

What is SEO

Let’s start with the most important question: What is SEO anyways?

SEO is the process of improving your website and its individual pages to increase visibility and improve your position in organic search engine rankings. The better your SEO is, the easier it will be for potential customers to find your site when searching for keywords related to your industry or business!

SEO involves writing pages with keywords, links, and constantly updating a site. It’s important to have quality content over quantity. If you have a site with a lot of keywords and links but none of the material is relevant to your site then your website will appear lower on search engine results.  You want to use good links that work and pertain to your site. This goes the same for keywords.

There are 2 types of SEO. Black Hat SEO, and good SEO is known as White Hat SEO:

1. White Hat SEO – White Hat SEO is a method that takes full advantage of SEO techniques. These techniques include having high quality content, research, and out reach. It might take a little longer, but taking the ethical route to SEO can give you long-lasting growth in rankings.

2. Black Hat SEO – With Black Hat SEO, you are taking the easier or morally wrong route.  Black Hat SEO violates search engine guidelines.  Examples of this type of SEO include: hidden links, text, and keyword stuffing to name a few. Ratings may shoot up but don’t last and are unpredictable.

Occasionally there can be Gray Hat SEO. This deals with search engines offering affordable pricing in exchange for results. The techniques are sometimes borderline Black Hat and ignore using the traditional highly involved campaign activities. Even though you might see immediate results, don’t bother messing with them! It won’t help your business in the long run!

CEA Marketing Group gives you the advantage. Everyone from our account managers to the creative departments have been trained in SEO strategies and techniques, ensuring a consistent and targeted campaign from start to finish! Ready to start? CLICK here or give us a call at 727.523.8044!

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Spring Into SEO!

springintoseo

SEO stands for search engine optimization. Businesses want to appear as high as possible on a search results page when people search keywords in Google and other search engines. Good SEO helps ensure that consumers will be able to see your website over your competitors.

SEO can be traced all the way back to the 1990s when it was merely a small “spider” crawling on your page for links. It has come a long way since then and today, it is a major online marketing tool.

For the next couple weeks we will go more in depth to what SEO is and how you can start the process for yourself.

The 3 main topics we will cover are:

  • What is SEO?
  • The basic steps of SEO.
  • Why is SEO important?

Be sure to keep checking back to learn more about SEO! Every member of Team CEA is SEO certified, ensuring that your campaign is optimized from start to finish! Visit our website to learn more.

 

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Improving Your SEO

CEA Blog 10

Boooo! It’s Halloween week! You know something that has always scared me? SEO.  Seriously! That is until I went to an awesome SEO training and learned some tricks (and treats) of the trade.

SEO is so much more than just adding keywords into your website content. There are a lot of components that go into optimizing your website to help make your site more visible and improve sales.

Keep in mind, it’s important to never focus on one thing. As often as Google changes algorithms, they could turn off your main “faucet” at any point.

Don’t be scared. Follow these 3 steps to start improving your SEO right now!

  1. Research- This is the most important step in improving SEO.
    • Consider who you are competing against with certain words. It will be much more difficult to place for “new homes than “energy-efficient single-family homes in Charleston South Carolina.”
    • Ask yourself, “what would I search for?“
    • Utilize free and paid tools that can help you determine what people are searching for- not just what you think they are searching for.  Check out Google Trends, Google AdWords, Keyword Planner, WordTracker, SEMRush to name a few.
  1. Write content for visitors – (not search engines)- Great content is shared. Your content should be easy-to-read, organized, interesting and relevant. Avoid long paragraphs, keep it FRESH and updated constantly.
  1. Optimize your page- Once you’ve written your content to appeal to readers, go back and tweak for optimization. Keep keywords close to each other and keep them close to the beginning of HTML tags. How else can you optimize?
    • Title Tags
    • Meta descriptions
    • Meta keyword tags
    • H1 and H2 tags
    • Link text
    • Body text
    • Bulleted text
    • Bold and italics
    • Image ALT attribute
    • URL

(If you don’t know what these mean, contact CEA!)

In addition, tracking analytics can tell you important information like time spent on pages, bounce rates, etc. This may lead you to rethink content on a page or links.

Keep in mind, SEO is an ongoing process. It is not a one and done kind of project. Keep content updated weekly if not more. Constantly search for ways to improve based on analytics and search results. Consider other means of getting page one visibility through incorporating press releases, multiple social media platforms, videos etc.

I told you it wasn’t so scary. Let’s be honest, ranking on the first page of Google is a boo-tiful thing. Would you like to take your SEO from spooky to spectacular Contact CEA Marketing at 727.523.8044 or email kristy@ceamarketing.com

 

 

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The Magical World of Google AdWords

Written by Diana Aguilar-Flores

 

Every day Google answers over one billion questions from all over the world. People search for everything imaginable, from which celebrities are pregnant to which brand of cereal is the healthiest. If you’re like the majority of the internet-searching world, then you probably “Google” something at least once a day, and if you do, then you’ve seen the two types of results available.

Alongside the results that appear due to their relevancy, also known as organic search results, you’ll notice similar results. Behold: the magical world of Google AdWords. This is Google’s advertising program that allows companies to bid on keywords in order for their ads to be displayed alongside relevant search results. There is another component to AdWords that allows display ads to appear on relevant websites, but for this blog we’ll focus on search results.

So let’s say it’s the Monday before Valentine’s Day and you’re just now realizing that your homemade gift of love coupons isn’t gonna cut it this year. Off to Google you go, searching for the perfect gift. The organic search results might give you some great articles on what your partner wants, but what you really need is something more tangible and voila: right there, in the top ad is the perfect gift for your sweetheart. Click, order, and done. That’s the idea behind Google AdWords: to deliver the most relevant results to users based on their search terms.

Not only does AdWords allow you to bid on relevant keywords, but it also has loads of super fun features, like call tracking. You can add your business phone number to your ad, view date, duration of call and even the zip code of callers who dialed. This is just one of the many tools that allows you to measure your success with this program.

So here’s a question for you: with the multitude of searches being conducted every day on the search engine giant, is your company being seen by the right people? We’re sure you’re all SEO experts and you’re site ranks number one in organic search results, right? Yeah, that’s what we thought. While SEO tactics are important for any website, there’s no reason not to complement it with a search engine marketing campaign such as one run through AdWords. So if you think this strategy is right for you, drop us a line, and we’ll create a custom campaign to place you where you want to be.

 

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