Posts Tagged new social media

The Other Guy…LinkedIn

Most businesses see the value and necessity in having a Facebook and Twitter page but they forget that there are other platforms that can also bring ROI, get them in front of their customers and create brand awareness. It is with that, that I introduce LinkedIn; a platform with over 200 million users. When it comes to growing and promoting a business, what makes this platform completely different than any other is that people are strictly here for their business and to connect with thought leaders and industry experts.

LinkedIn is the professional networking group on social media.  Why is it so important? Today, it is the place for recruits to find employees, for professional networking to take place and to advertise your business.

1. Company Pages

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Company pages are a great way to advertise your business’s updates and have a professional presence on social media. Company pages allow you to share company news and through LinkedIn analytics, see who is interested and visiting your page.

 2. Groups

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Looking to connect with others in your industry? Join a professional group! There is one for every interest. This is one of the best ways to network. Start a discussion in a group and contribute as much as you can. “How do I do this”, you ask? Post a question or interesting article and watch as others comment and get engaged. Through this practice, you will be identified as a thought leader and expert in your field.

3. Advertising

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If you’re looking to advertise to your audience, LinkedIn may be the platform you want to use. Why? Being relatively new with offering ads, you and your company will be competing less with other advertisers on this platform.  Furthermore, companies have the capability to advertise thanks to highly targeted capabilities offered on LinkedIn. Target the right audiences that will make you money by tailoring your add by: salary, interests, job functions, industries, company size, demographics and geography.

4. Professional Networking

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The number one reason for you and/or your business to be on LinkedIn is for the incredible professional networking and recruiting capabilities. Unlike Facebook, LinkedIn is strictly professional.

  • Post your resume
  • List your skills
  • Show off your experience and allow people to write recommendations about and socially endorse you.
  • Display examples of work
  • Link back to your business website

Are you ready to get started on LinkedIn? Let’s get social! Contact Us today or email natasha@ceaproduction and we’ll help you develop your social media campaign!

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Annual Excel Awards Recognizes CEA Marketing

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August 1, 2014 – Orlando, Fla. – CEA Marketing Group, a full-service marketing and advertising company earned seven awards during the Excel Awards at the Southeast Building Conference. The awards recognize top professionals from around the state for marketing and advertising initiatives and were presented at the Orange County Convention Center.

CEA Marketing was recognized for: Best Direct Mail Piece, K Hovnanian Homes; Best Online Marketing Campaign, WCI Communities; Best Consumer Promotion, Taylor Morrison; Best TV Commercial, WCI Communities; Best YouTube Type Video, WCI Communities; Best Radio Commercial, K Hovnanian Homes; Best Website, Tampa Bay Builders Association.

“This has been a great year for CEA,” says president Kelly Bosetti. “ Winning over 11 awards this year is very special to us and helps us know our award winning creative is helping our clients drive sales.”

Specializing in advertising for the real estate industry, CEA Marketing has garnered clients from across the nation marketing for luxury condominiums, insurance companies, warranty groups, college bowl games, national organizations, remodelers, credit unions, national homebuilders, hotels and more.

Founded in 1998, CEA Marketing has been recognized with hundreds of awards locally, state-wide, and nationally for their excellent advertising and marketing work. Other awards received include Sand Dollar Awards, Awards of Excellence, Prism Awards, Tampa Bay Business Journal Awards and more.

Additional information can be found by visiting ceamarketing.com or by calling 727.523.8044.

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You May Think You Know Facebook, But You Have No Idea.

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One of the many things we hear when training companies on social media strategy is “I know how to run Facebook, so I’m not sure how much more you can teach me.” We never doubt the person saying this doesn’t know Facebook. Everyone knows Facebook. The issue lies in the difference of running a personal Facebook page versus a business page.

 

Here are 5 things you may not know about Facebook business pages:

  1. Insights. A business page allows the admins to access all kinds of data. From geo-targeted results from LIKES to how many users not only engaged with your post, but also blindly engaged (a click through that can only be seen by someone managing the page). Without analytics, how do you know if your strategy is working?
  2. Promoted Posts. You may hate this part. No one wants to pay Facebook to get the word out. But there is no denying; this is how it has to be. When you log on to Facebook, you have the opportunity to see up to 1,500 posts per visit. How does Facebook choose which posts you see? Promotion.
  3. Limitless Followers. A personal page only allows up to 5,000 friends. A business page on the other hand allows you to continue your growth until you’ve added everyone and their mothers.
  4. Scheduling. Social media is a full time job. I know this because it is my full time job. One of the greatest things about a business page, is the ability to schedule. Maybe Monday’s are slow days for you. Get all your posts set up on Monday and just let them post themselves throughout the week! (You can even boost while scheduling!)
  5. Credibility. This last one has nothing to do with a rule that Facebook set up. Its just plain and simple knowledge. By setting up a business page for your business you are telling people you are legit. It shows consumers that you know what you are doing; therefore you must know what you are doing with the product you are selling.

 

If your fear is that you are losing followers by starting from scratch, it’s not true! Just because someone is a friend with you on Facebook does not make him or her a perfect brand ambassador for you. Let us show you how to gain new LIKES on your business page based on geographic and demographic targets. Make your followers count!

 

Would you like to know more about Facebook? Give us a call TODAY. 727.523.8044.

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How to Explain a Hashtag to Grandpa

 

At a recent family gathering, we were sitting around the dinner table discussing the good old days. One of my cousins commented on Throwback Thursday and asked if #TBT was Twitter’s most widely used hashtag. That’s when Grandpa spoke up. “What the heck is a hashtag anyway? Why do you need one?’

 

Well, Grandpa, you’ve come to the right place to learn.

 

What is a hashtag?

  • A hashtag is a keyword preceded by a pound sign (#).
  • The pound sign turns any word or group of words that directly follows into a searchable link.
  • Hashtags allow you to organize content and track discussion topics based on those keywords.

 

Although they may seem confusing and unnecessary, they are very important to the way we communicate online, and it’s important to know how to use them.

 

Why do I need a hashtag?

 

  • A hashtag expands the reach of your tweet beyond those who follow you to those who are searching for like content.
  • Anyone sharing content on a relevant topic can include a hashtag. That content then becomes a searchable link to your tweet.
  • Tweets with hashtags get twice the engagement than tweets without hashtags and are twice as likely to be retweeted.

 

Three key tips for all #users:

1. Be specific: If you’re using a hashtag to join a conversation, make sure the hashtag is specific and relevant to your topic. If you’re talking about Mother’s Day, use #InspiredByMom instead of simply #Mom. A vague or generic hashtag like #gifts or #flowers isn’t as effective either.

2. Make it simple: Hashtags, like links, look like spam if they are used too often. Three hashtags should be the maximum on Twitter and Facebook, but you can get away with more hashtags on Instagram and Vine.

3. Give context: A tweet that contains only hashtags is confusing and boring. If your tweet simply reads, “#angry,” your followers won’t know what you’re talking about. Similarly, if you tweet, “#TheVoice is #awesome,” you’re not really adding much to the conversation.

 

So, Grandpa, if you want to look on Twitter, Facebook or Instagram and reminisce, search Throwback Thursday with #TBT and entertain the young‘uns for hours.  I hope this helps, and remember #iloveyou.

Written by: Gayle Hannah Hill

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4 Ingredients for Twitter Success

Just like the ice cream flavor of the week, social media is constantly changing. From custom timelines to tagging photos there is always something new to learn. As a social media content creator and trainer I always find that before I can preach about the latest trends, I need to teach the basics.

What is your goal? Most of our clients’ goals are to build brand awareness, gain followers and turn followers into customers. Before you can feast on success try starting with these 4 basic ingredients.

4 Ingredients to Build Your Twitter

1. Attract a Targeted, Engaged Following

  • Two words to live by: be useful – become your followers one stop shop for all their answers in your specialization.
  • Focus: remember your passion – you don’t have to be the jack of all trades

2.  Build a Community

  • Listen Up: follow your timeline and what your community is saying and reply!
  • Numbers aren’t everything: it’s not all about how many followers you have. It’s more about the quality of followers or potential clients you can gain
  • Show your love: follow your followers back, giving them a shout out on #FF ‘Follow Friday’ and notice their engagement
  • Connect with influencers: try out HootSuite

3.  Develop Relationships

  • Hard way or the highway: it might take more time, but give your followers compliments, don’t just press ‘ReTweet’.
  • Sharing an article? Tag the author or news source!

4. Keep Up with the Trends

  • Partake in Twitter trends: before you know it followers will be waiting for your #MotivationalMonday tweet to get them through the week.
    • Motivational Monday
    • Twitter Tuesday
    • Would If Wednesday
    • TBT (Throwback Thursday)
    • FF (Follow Friday)

Now put them all in one Twitter account for 100 degrees and wait for your Twitter success!

Need more? Call me, tweet me if you wanna reach me @doyleb08 #TeamCEA

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Parting is such sweet sorrow.

( This picture was taken on my first day when my smile was eager and our building was purple. )

 

When I first started at CEA Marketing, I was a fresh out of college graduate with not clue in the world. I knew one thing and one thing only. I loved advertising and was ready for any challenges that would be handed my way.  With my whiteboard calendar in hand, I headed towards the welcoming front doors on my first day.

Since I have started, we have tripled our staff. It was just a small group of five who ran this show. (We did all right if you ask me). I am thrilled to have watched this team grow into the fabulous almost 15 people we have today.

In the next few weeks, my entire world is about to change. I have made the decision to pack up what belongings will fit into my golf cart sized car and head west. San Diego, California will be my new home. I have learned SO much in my time here at CEA and hope to continue helping in anyway that I can. Social media is not my final destination in the world of advertising but it was a great start.  I was able to get more hands on experience when it came to agency life.

I love this group of people and have made a couple of life-long friends. I am proud to say that I have taken our social media pages to new heights. I have tripled fan numbers and increased engagement throughout all pages. I have thought up, pitched and won numerous campaigns ideas that turned into REAL LIFE campaigns. Coming straight out of college that is all I could ask for.

It’s amazing to know that the crazy and sometimes unconventional thoughts I have are something I can make a career out of. I have loved every minute of working at CEA and look forward to seeing how they progress as the years pass.

Thank you to everyone who helped mold me, guide me and challenge me to think outside of the box. I will never stop dreaming or challenging myself to be bigger and better.

Love always,

Your social media butterfly,

Amanda Vinson

 

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Three Key Strategies To Managing Your Social Media


You have an online presence. Now what? Before you spend valuable time on these social networks, you need to come up with a strategy to get results from your efforts. Here are three key strategies to help you gain followers, engage interaction and convert to sales. Once you have mastered the art of managing your social media, you will have success with your social media campaign!

Let’s start with the first strategy that is difficult for some of us in the real world, LISTENING;

Strategy #1 – LISTEN
A – Be your Brand advocate. Pay attention to the conversations taking place on social networks. Be aware every time someone mentions your brand. Positive mentions boost your teams’s morale, highlight what you’re doing well and uncover your fans. Negative mentions are equally as valuable. They give you a chance to turn a vocal critic into a fan. Remember, make special note of influencers in your industry; people who can shape the attitudes of hundreds or thousands of followers against you.

B – Gather Competitive Intelligence. You have to become your own online private investigator. Learn as much as you can from your competitors brand. Pay attention to what seems to be working for them and what might not be. How well are they engaging their customers? If they are doing it better than you, learn from them. Competitive intelligence is one of the most-overlooked opportunities in social media, LEVERAGE IT!

C – Social Media is a great venue for Customer service. Identify customer issues as they emerge and respond to them in real time. Be proactive and responsive. Do NOT ignore or DELETE negative comments! Approach the customer and ask if the issue can be handled offline and continue to monitor ongoing customer concerns to make sure issues have been resolved. Always respond gracefully to positive feedback. Listening for customer service lets you build relationships with customers.


Strategy #2 – Engage
Content is essential to engage audiences on social media. Engaging content adds brand value, conveys that you care enough about your customers to keep them interested, gives real value to your community and further helps you build an excellent brand experience.

A – It’s not all about you. Use ways to promote your brand in a subtle and interesting way, but DO NOT use it as an advertising platform.

B – Focus on Hot Topics. Keep your content as varied as possible yet relevant and interesting for your audience. Include content on trending topics, industry subjects and other informative articled from your blog or your website.

C – Post regularly. Post multiple times in a week, but avoid overdoing it. Listen to the likes of your audience.

D – Persist with your efforts. Delivering quality content = long-term benefits. Audiences will come to trust you and even depend on you for quality content. They will be more open about their needs and expectations, which become valuable insights for you to act on. They will come to trust your brand.

E – Reward your fans. If possible, offer monthly contests and incentives. This will help develop more fans and interactions on social pages.

Strategy #3 – Convert
Conversion encompasses a wide range of behaviors. The best social media strategy will identify what results you are looking to achieve. You can only do so much on Social Media sites, so a potential conversion goal is to get people onto your website. It is about slowly and carefully bringing your fans/followers down a path of incremental steps that ultimately lead to a purchase over time.

A – Create a Conversion Path.
Don’t go for the sell right away. Use Social Media to create an initial entry point where you can build a relationship that will eventually lead to a sale.

For example, on Twitter you tweet about an upcoming event.
- Your followers sign up.
- prior to sign up you ask then some lead-qualifying questions.
- After the event you follow-up with a sales call.
- You also add them to your email marketing newsletter.

Now you have three different contact points; sales call, email marketing and twitter that can work to drive a sale.

B – Offer Something of value.
A VIP entrance to a sought out event, a special report, an e-book, a white paper, a coupon, a discount a sneak-peak, the options are endless. The key is that you are asking for information so you can build a deeper relationship and improve the likelihood of a sale over time. Reward it! Consider what you can offer that might be of value in return for the opportunity to deepen your relationship.

Stay top of mind and eventually you will get the sale.

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Become a member and mayor of foursquare. The hottest new contender in the social media realm.

Kelly Bosetti

By: Kelly Bosetti

Just when you think you’ve got today’s social media almost mastered they create a new innovative platform to jump into.  The latest that’s gaining some speed and predicted to infiltrate the nation is foursquare.  Foursquare isn’t entirely new, it launched in 2009 is gaining momentum, now reporting 450,000 members.  With last week’s announcement that foursquare will soon be connected to bing maps, it’s likely to explode.

What is foursquare?

It is a location-based social network which lets users “check in” to the locations they visit throughout the day to share tips and information via mobile, the website, text messaging or smart phone applications.  Members log in to share insights on their experiences, find friends in the area and potentially earn rewards for their patronage.  Foursquare is a simple-to-navigate platform in which you post recommendations such as “the burgers here are the best, be sure to order the cowboy bleu” or “check out these hot designer handbags, and they’re on sale!” With each post, members add tags to a business that let’s others know what that business is most known for. Examples of tags would be: live music, happy hour, jewelry, coffee, burgers, but the list is virtually endless.

In addition, members that frequent a business the most are recognized as the mayor of that establishment. Clever.  Foursquare members then get points for checking into the places they frequent and even more points for the new places they add.  Let the points competition begin!

Additional foursquare upgrades and announcements are imminent. Beyond the upcoming bing maps alliance, foursquare’s key features make it great for businesses:

  • As a location-based platform, foursquare encourages members to log in while they’re at a business and invite friends to join them.  Friends’ phones are then pinged telling your whereabouts.
  • It tracks how many times members visit a business so they can reward customers for their loyalty and posts on foursquare.
  • It promotes what customers feel a business is best at (golf clubs, cocktails, etc.)
  • Members can create a Top 12 list of recommendations for other people.
  • Businesses can reward “mayors” with special perks, discounts and offers further supporting their customer loyalty for sharing their experience.
  • Foursquare’s “mayor” concept promotes friendly competition via loyal customers who wish to unseat the current mayor.
  • Businesses can also post special offers for mayors on the foursquare website.

Last but not least, foursquare allows you to create a to-do list of places you’ve always wanted to go.

Prepare to enter the world of foursquare and get addicted.  Just log on to the foursquare site and sign up with a free and very brief profile which will ask you for your mobile phone number so it can ping you. Then add a photo and find your friends.

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