Posts Tagged Marketing

Improving Your SEO

CEA Blog 10

Boooo! It’s Halloween week! You know something that has always scared me? SEO.  Seriously! That is until I went to an awesome SEO training and learned some tricks (and treats) of the trade.

SEO is so much more than just adding keywords into your website content. There are a lot of components that go into optimizing your website to help make your site more visible and improve sales.

Keep in mind, it’s important to never focus on one thing. As often as Google changes algorithms, they could turn off your main “faucet” at any point.

Don’t be scared. Follow these 3 steps to start improving your SEO right now!

  1. Research- This is the most important step in improving SEO.
    • Consider who you are competing against with certain words. It will be much more difficult to place for “new homes than “energy-efficient single-family homes in Charleston South Carolina.”
    • Ask yourself, “what would I search for?“
    • Utilize free and paid tools that can help you determine what people are searching for- not just what you think they are searching for.  Check out Google Trends, Google AdWords, Keyword Planner, WordTracker, SEMRush to name a few.
  1. Write content for visitors – (not search engines)- Great content is shared. Your content should be easy-to-read, organized, interesting and relevant. Avoid long paragraphs, keep it FRESH and updated constantly.
  1. Optimize your page- Once you’ve written your content to appeal to readers, go back and tweak for optimization. Keep keywords close to each other and keep them close to the beginning of HTML tags. How else can you optimize?
    • Title Tags
    • Meta descriptions
    • Meta keyword tags
    • H1 and H2 tags
    • Link text
    • Body text
    • Bulleted text
    • Bold and italics
    • Image ALT attribute
    • URL

(If you don’t know what these mean, contact CEA!)

In addition, tracking analytics can tell you important information like time spent on pages, bounce rates, etc. This may lead you to rethink content on a page or links.

Keep in mind, SEO is an ongoing process. It is not a one and done kind of project. Keep content updated weekly if not more. Constantly search for ways to improve based on analytics and search results. Consider other means of getting page one visibility through incorporating press releases, multiple social media platforms, videos etc.

I told you it wasn’t so scary. Let’s be honest, ranking on the first page of Google is a boo-tiful thing. Would you like to take your SEO from spooky to spectacular Contact CEA Marketing at 727.523.8044 or email kristy@ceamarketing.com

 

 

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The Other Guy…LinkedIn

Most businesses see the value and necessity in having a Facebook and Twitter page but they forget that there are other platforms that can also bring ROI, get them in front of their customers and create brand awareness. It is with that, that I introduce LinkedIn; a platform with over 200 million users. When it comes to growing and promoting a business, what makes this platform completely different than any other is that people are strictly here for their business and to connect with thought leaders and industry experts.

LinkedIn is the professional networking group on social media.  Why is it so important? Today, it is the place for recruits to find employees, for professional networking to take place and to advertise your business.

1. Company Pages

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Company pages are a great way to advertise your business’s updates and have a professional presence on social media. Company pages allow you to share company news and through LinkedIn analytics, see who is interested and visiting your page.

 2. Groups

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Looking to connect with others in your industry? Join a professional group! There is one for every interest. This is one of the best ways to network. Start a discussion in a group and contribute as much as you can. “How do I do this”, you ask? Post a question or interesting article and watch as others comment and get engaged. Through this practice, you will be identified as a thought leader and expert in your field.

3. Advertising

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If you’re looking to advertise to your audience, LinkedIn may be the platform you want to use. Why? Being relatively new with offering ads, you and your company will be competing less with other advertisers on this platform.  Furthermore, companies have the capability to advertise thanks to highly targeted capabilities offered on LinkedIn. Target the right audiences that will make you money by tailoring your add by: salary, interests, job functions, industries, company size, demographics and geography.

4. Professional Networking

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The number one reason for you and/or your business to be on LinkedIn is for the incredible professional networking and recruiting capabilities. Unlike Facebook, LinkedIn is strictly professional.

  • Post your resume
  • List your skills
  • Show off your experience and allow people to write recommendations about and socially endorse you.
  • Display examples of work
  • Link back to your business website

Are you ready to get started on LinkedIn? Let’s get social! Contact Us today or email natasha@ceaproduction and we’ll help you develop your social media campaign!

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CEA Chat Time with Our New Social Media Content Manager

Social Media Rockstar!

CEA’s Newest Social Media Rockstar!

Kim is the newest member of our rock star social media team, and she just started this week. We took some time to sit down with her and get to know her a little better!

Q: So Kim, where are you from?

A: I was born and raised right here in Clearwater, Florida. Actually, I live right around the corner from the office.

Q: Perfect! That means we can have lunch time naps at your house! When you’re not dominating the social media world, what do you like to do?

A: I enjoy spending time with my fiancé Jeff! That’s always my very favorite thing to do! I also like to go thrifting, bake and draw. I just made a cookie cake for my fiancé’s birthday!

Q: Yum! There’s an employee birthday day is next week you know (hint hint)! What brought you into the world of marketing in the first place?

A: Maybe I can whip up a special birthday surprise! To answer your question, I started college at USF as a music major, and studied clarinet performance. It was something that I loved, but it slowly became less fun as I advanced. I chose to pursue a second degree in advertising during my last two years of college. The plan was that I could fall back on it if I needed, but I wound up loving my classes and chose to make advertising my career!

Q: What makes your taste buds dance?

A: My favorite food is Macaroni and Cheese! You just can’t beat that ooey, gooey goodness! I love to cook, so I am always willing to try new foods. Even though my culinary experiments don’t always work, they are a lot of fun to make. I’m just glad that my fiancé is such a good sport!

*Editor’s Note: Stay tuned on our Facebook or Instagram for our next potluck!

Q: Facebook,Twitter, Pinterest, Google + or Instagram?  What’s your favorite and why?! 

A: I am a very visual person, so I love Instagram. Seeing the world through another person’s eyes is something that is very interesting to me. Whether it’s a snapshot of a drawing, an inside look at an exciting adventure or puppy pics, I love seeing the things that are important to different people!

Kim is ready to rock n’ roll! Want to take your social media campaign to the next level? Contact us today for our full range of services.

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Annual Excel Awards Recognizes CEA Marketing

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August 1, 2014 – Orlando, Fla. – CEA Marketing Group, a full-service marketing and advertising company earned seven awards during the Excel Awards at the Southeast Building Conference. The awards recognize top professionals from around the state for marketing and advertising initiatives and were presented at the Orange County Convention Center.

CEA Marketing was recognized for: Best Direct Mail Piece, K Hovnanian Homes; Best Online Marketing Campaign, WCI Communities; Best Consumer Promotion, Taylor Morrison; Best TV Commercial, WCI Communities; Best YouTube Type Video, WCI Communities; Best Radio Commercial, K Hovnanian Homes; Best Website, Tampa Bay Builders Association.

“This has been a great year for CEA,” says president Kelly Bosetti. “ Winning over 11 awards this year is very special to us and helps us know our award winning creative is helping our clients drive sales.”

Specializing in advertising for the real estate industry, CEA Marketing has garnered clients from across the nation marketing for luxury condominiums, insurance companies, warranty groups, college bowl games, national organizations, remodelers, credit unions, national homebuilders, hotels and more.

Founded in 1998, CEA Marketing has been recognized with hundreds of awards locally, state-wide, and nationally for their excellent advertising and marketing work. Other awards received include Sand Dollar Awards, Awards of Excellence, Prism Awards, Tampa Bay Business Journal Awards and more.

Additional information can be found by visiting ceamarketing.com or by calling 727.523.8044.

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You May Think You Know Facebook, But You Have No Idea.

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One of the many things we hear when training companies on social media strategy is “I know how to run Facebook, so I’m not sure how much more you can teach me.” We never doubt the person saying this doesn’t know Facebook. Everyone knows Facebook. The issue lies in the difference of running a personal Facebook page versus a business page.

 

Here are 5 things you may not know about Facebook business pages:

  1. Insights. A business page allows the admins to access all kinds of data. From geo-targeted results from LIKES to how many users not only engaged with your post, but also blindly engaged (a click through that can only be seen by someone managing the page). Without analytics, how do you know if your strategy is working?
  2. Promoted Posts. You may hate this part. No one wants to pay Facebook to get the word out. But there is no denying; this is how it has to be. When you log on to Facebook, you have the opportunity to see up to 1,500 posts per visit. How does Facebook choose which posts you see? Promotion.
  3. Limitless Followers. A personal page only allows up to 5,000 friends. A business page on the other hand allows you to continue your growth until you’ve added everyone and their mothers.
  4. Scheduling. Social media is a full time job. I know this because it is my full time job. One of the greatest things about a business page, is the ability to schedule. Maybe Monday’s are slow days for you. Get all your posts set up on Monday and just let them post themselves throughout the week! (You can even boost while scheduling!)
  5. Credibility. This last one has nothing to do with a rule that Facebook set up. Its just plain and simple knowledge. By setting up a business page for your business you are telling people you are legit. It shows consumers that you know what you are doing; therefore you must know what you are doing with the product you are selling.

 

If your fear is that you are losing followers by starting from scratch, it’s not true! Just because someone is a friend with you on Facebook does not make him or her a perfect brand ambassador for you. Let us show you how to gain new LIKES on your business page based on geographic and demographic targets. Make your followers count!

 

Would you like to know more about Facebook? Give us a call TODAY. 727.523.8044.

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The 40/40/20 Rule of Direct Mail

In today’s digital world, where so much marketing endeavor has migrated online, why does advertising via traditional direct marketing remain so ubiquitous? The answer: It’s still extremely effective when done properly.

Executing a successful direct mail campaign that generates impressive results is not rocket science, but it does require a good deal of thought, planning, and adherence to what is known as the 40/40/20 rule.

Below is a simple, time-tested recipe to get the most from your direct mail campaigns:

40% Devoted to a GREAT LIST

Identify

  • Determine the target audience that matches your product or service in terms of demographics and psychographics.
  • Obtain a list that fits the target.
  • Utilize your list provider to assist in order to target your ideal audience.

 

40% Devoted to a SUPER OFFER

Create Urgency

  • In order to optimize your direct mail, provide an offer and/or impart a high-degree of urgency your target audience simply cannot refuse to ignore.
  • Whether it’s a limited-time discount or incredible special-buy made available only to recipients, there must be a clear, incentive-driven call-to-action, carefully crafted to garner maximum response.

 

20% Devoted to ATTENTION-GETTING CREATIVE

Creative

  • The presentation of creative (including copywriting) that identifies with your audience completes the recipe.
  • Avoid the pitfall of choosing creative that you, think is “neat” or “cool.”
  • Creative should be dedicated to fulfilling what your target audience desires to see, read, and ultimately act upon.
  • Savvy marketers that wish to go a step further may provide several creative options to target identified focus groups.
  • For tips on picking the perfect creative, click HERE.

In order for your next direct mail campaign to be the very best it can be, all three parts of the above percentage-based formula must work in complete concert and in total harmony. When this tripartite is wholly realized, the reward you’ll achieve is nothing short of amazing!

Dave is an Account Executive with CEA Marketing Group.

For more information on CEA Marketing Group and what it can do for you, visit us!

 

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Live and Learn: 5 Things I’ve Learned from Working in Advertising

 

Graduation season is upon us. This blog is dedicated to those looking to land their first real job in the exciting world of advertising.

 

I landed my first “big girl job” at a large corporation at age 24 working in the marketing department. I went through four years of schooling yet nothing prepared me for the world of advertising like the experience itself.  Here are 5 lessons I learned that you should learn now.

 

Warning- What you are about to read is the cold hard truth.

 

1. Education is power.

If you think that just because you graduated you never have to take another class, read another book, or learn a new skill, you are mistaken. Things change quickly in this industry and if you don’t stay on top of these trends, you will be run over.

 

2. Work hard play hard.

It’s easy to find yourself staying late, coming in early, or skipping lunch to finish the work you are accountable for. What I learned the hard way was this brings a quicker burn out rate and higher stress level. No matter how busy you are, remember to take the time to balance your personal life and squeeze in things you love.

 

3. When you work in marketing, everyone thinks they can do your job better than you can.

Everyone, and I do mean everyone, thinks they have a better way to say something, a more creative approach, or a better strategy than you. Remind yourself that you are educated, you keep up on the latest trends and you have experience to know what works and what doesn’t.

 

4. As my former manager used to tell me, “we aren’t saving babies.”

You need tough skin to work in this industry. Do not let every nasty email, bad result, spelling error, or missed email eat you alive. Shake it off and promise yourself to do better the next time.

 

5. When you feel like giving up, remember why you started.

Yes it’s a tough job at times, but it’s also a job that allows you to be creative, think outside of the box, stay on top of trends and challenge yourself daily. You don’t know what you are capable of until you are challenged.

 

Congrats to all the grads and welcome to this crazy, exciting, challenging, and creative world of advertising.

 

Written by: Kristy Roeser

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3 TECHINQUES TO GET THE MOST OUT OF YOUR MARKETING AGENCY

 

So you hire a marketing agency to help you rebrand your image and design a modern website. You’re not entirely sure which direction you’d like your project to go and find it easier to simply leave the decisions up to the marketing experts, giving only a vague description along with creative freedom.

Have you ever been in this scenario? Then you know how this is likely going to end up.

The project has started and you’re excited! You have the perfect idea and just gained a team of dedicated experts to bring it to fruition! What could possibly go wrong? In concept, this truly is as close to the perfect recipe as one could get, yet time and again we have seen this perfect synergy somehow fail.

Luckily, I have been in the position of a client, where I commissioned a fellow graphic designer to rebrand my own personal website, but also have my own experience as a Web Designer here at CEA. Thanks to this duality, I have some unique insight to offer to this conundrum. Here are 3 insights that may help to smoothen the process between conceptualizing an idea and bringing it to light.

 

1. Develop A Creative Brief: It’s necessary

  • Outline the scope of work and give as many details as you can to avoid multiple revisions and driving up cost. This will save you a great deal of development time and thusly a great deal of money.

 

  • Provide as much detail and direction as possible to avoid ambiguity. Left with little direction or given absolute creative freedom, you may end up disappointed with the end result. Why? One man’s vision is another mans nightmare.

 

  • Communicate your ideas to the artists and web developers behind the scenes to ensure everyone involved on the project is on the same page.

 

2. Keep Ongoing Communication: It’s Important

  • The responsibility of being a happy client does not rest solely on the shoulders of the marketing agency. In fact, a great deal of responsibility lies with the client themselves.

 

  • It is vitally important to designate a key decision maker within your organization to manage conflicting opinions and keep in constant contact with the marketing firm.

 

  • This individual manages change in the account including charges. It is best to address changes early on, and keep all parties “in the know” as to the current status of the project, and whether or not these issues have caused the scope to change.

 

  • Ongoing communication helps to meet target dates and to keep the project going with a clear goal in mind. I cannot tell you how often I’ve had to wait and wait for hours, sometimes days, even weeks for a client to get back to me. As you can imagine, this lack of steady communication greatly impacts the project.

 

3. Determine Your Resources: Who & What Is Needed?

  • As a web developer, I cannot stress this enough. Client, it is your responsibility to provide a means to access the required resources necessary for the project. Take for example, if you were commissioning an agency to create for you an e-commerce website.

 

  • Web developers will require content to fully put this website together. Do you have a means to provide product images and organized product details for the item you are marketing? How about informational content for pages, or rather, SEO optimized copy for your new website?

 

  • Details such as these are vital to the well being of the project and you will need to designate people responsible for the individual pieces of the project.

 

I understand this may seem like a lot to ask of a client. Your time is valuable, and that’s why I believe the above tips will help you to better interact with an agency, and create higher quality creative. Take my word for it; you will save time, money, and effort in the long run!

 

Challenge yourself! Put these 3 techniques into practice with your next project and reap the rewards!

 

Want some more advice?

Visit www.ceamarketing.com or follow us on Twitter @kbosetti for Social Media & Marketing tips & tricks!

 

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Beginner or Pro, 6 Facebook Answers You Need To Know

 

 

Come take a seat with our Social Media Expert and Facebook Queen Kari Lochamy as she answers 6 valuable and important Facebook questions.

 

1. How does social media play a role in the sales cycle?

With such easy access to online consumer reviews, customers are no longer heading straight to the store to purchase your product. Right from their mobile device they are researching your company and what people are saying about that product. Where do they find this information? A multitude of places can hold online opinions, but the most common place is through social media. 1 in 3 people who use social media prefer interacting with companies via Twitter, Facebook or another network rather than via phone. If people are complaining, the proof is visible for everyone to see. More so, if people are complaining, how is the company handling it? Things will inevitably go wrong and customers just want to know the company they are purchasing from has their back. Word of mouth is now digital. 92% of individuals trust the messages/recommendations they receive from friends. Where are their friends talking about their new favorite place to shop? Social Media.

 

2. What is the difference between Facebook Ads & Facebook Promoted Posts?

Facebook Ads are used to target people who do not already “Like” your page and convert them into “Followers”. Facebook Promoted Posts are status updates or posts that are pushed out by setting a daily budget towards promotion. Both of these techniques are necessary because Facebook is now considered a “Pay to Play” platform. Without a Facebook Ad budget, few will know your page even exists. Without a Promoted Post budget, less than 6% of your followers will see your status updates or posts.

 

3. How can you target your audience through Facebook Ads?

Through Facebook Ads you are able to target audiences based upon not only age and location but also by gender, interests, connection to your Page and more.

 

4. What makes a GREAT Facebook Ad?

A good Facebook Ad can be defined by many things from audience targeting to engaging creative. A GREAT Facebook Ad digs deep to understand what your customers truly want. Note that your image is going to be what gets them to read the content. Think about what your customers are looking for when they search for your product and incorporate that in the creative. People want easy and straightforward information. Engage them by asking a question that you already know the answer or by mentioning an obvious statement (ex: “Do you like the beach?” or “You deserve to live in luxury.”) Set a strong budget and let it run long enough to achieve results. A combination of all of these tips will ensure a GREAT Facebook Ad.

 

5. What is an effective budget for Facebook Ads and Promoted Posts?

Before you can create an effective budget, you have to set a goal. How quickly would you like to see your page grow and how often will you be posting? The obvious answer would be “fast” and “every day” but your goal needs to be achievable. Social media presence is extremely important and if you are a new Page, think bigger when it comes to planning your budget. Get your name out there and as brand recognition grows, you can reevaluate your Ad budget. Although, keep in mind, as Facebook continues to change and grow, your Promoted Post budget will have to do the same.

 

6. What is my social media ROI?

ROI is “Return On Investment”. For many this means, “How many sales have I gained from the money I’ve spent?” But with Facebook, sales shouldn’t be your number one goal. Social media is all about engaging with customers, relating to your consumers and customer service. When checking your return on investment for social media, it is important to thoroughly investigate your posts’ analytics. Even if people are not visibly engaging with your posts by Liking, Sharing or Commenting, they may be clicking through to your site or clicking on the post itself. This is ROI. You’re providing information your audience needs and wants and they will recognize your brand as a reputable source.

 

Would you *LIKE* to know more? LIKE CEA Marketing Group’s Facebook Page for updates on what’s happening and updating in the social media world.

 

Was this helpful? *Comment* below and *share* your thoughts on the topic!

 

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How to Explain a Hashtag to Grandpa

 

At a recent family gathering, we were sitting around the dinner table discussing the good old days. One of my cousins commented on Throwback Thursday and asked if #TBT was Twitter’s most widely used hashtag. That’s when Grandpa spoke up. “What the heck is a hashtag anyway? Why do you need one?’

 

Well, Grandpa, you’ve come to the right place to learn.

 

What is a hashtag?

  • A hashtag is a keyword preceded by a pound sign (#).
  • The pound sign turns any word or group of words that directly follows into a searchable link.
  • Hashtags allow you to organize content and track discussion topics based on those keywords.

 

Although they may seem confusing and unnecessary, they are very important to the way we communicate online, and it’s important to know how to use them.

 

Why do I need a hashtag?

 

  • A hashtag expands the reach of your tweet beyond those who follow you to those who are searching for like content.
  • Anyone sharing content on a relevant topic can include a hashtag. That content then becomes a searchable link to your tweet.
  • Tweets with hashtags get twice the engagement than tweets without hashtags and are twice as likely to be retweeted.

 

Three key tips for all #users:

1. Be specific: If you’re using a hashtag to join a conversation, make sure the hashtag is specific and relevant to your topic. If you’re talking about Mother’s Day, use #InspiredByMom instead of simply #Mom. A vague or generic hashtag like #gifts or #flowers isn’t as effective either.

2. Make it simple: Hashtags, like links, look like spam if they are used too often. Three hashtags should be the maximum on Twitter and Facebook, but you can get away with more hashtags on Instagram and Vine.

3. Give context: A tweet that contains only hashtags is confusing and boring. If your tweet simply reads, “#angry,” your followers won’t know what you’re talking about. Similarly, if you tweet, “#TheVoice is #awesome,” you’re not really adding much to the conversation.

 

So, Grandpa, if you want to look on Twitter, Facebook or Instagram and reminisce, search Throwback Thursday with #TBT and entertain the young‘uns for hours.  I hope this helps, and remember #iloveyou.

Written by: Gayle Hannah Hill

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