Posts Tagged direct marketing

Why You Need A Strong Online Presence…And How To Craft One.

blogimageWe’ve all heard the saying: you never get a second chance to make a first impression. In previous years it was easier to control your customers’ first impression of your brand; storefronts were the place were consumers got to know your company. Today however, the first impression for your customer might just happen in the digital space.

Today’s digital consumer operates on the web, often on more than one device. According to Nielsen’s 2014 Digital Consumer Report, 87% of smartphone and tablet owners use a mobile device for shopping activities. These users are searching for anything from the brand’s physical location, price of services, reviews and other research before making a commitment.

Users are choosing to learn about and become familiar with your brand online before ever setting foot in a physical location. This means that if you’re not creating a good online presence, then you could be missing out on some potential customers. Not only that, if you don’t have a strong online presence it could cost you. Consumers expect to see companies online, where they easily connect and find answers quickly.

So how do you improve your online presence? Here are 3 simple steps to get you started:

  1. Optimize your website
  • Make sure your website is up to date and user friendly. According to the Nielsen Norman Group, most users leave sites within 59 seconds. That means you have to capture their attention immediately with high quality, relevant content.
  1. Get social
  • Are you on social media? Because your clients probably are. According to the Pew Internet Project’s research (http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/), 74% of online adults use social networking sites.
  1. Be consistent
  • Pick a voice for your brand’s online presence, and then stick with it. When choosing how you want to represent your company online, make sure it adheres to your brand standards and company image.

If this seems a little overwhelming, or if you’re just not sure where to start, contact us. We’ll be sure to create a strong online presence for your company that is sure to satisfy customers.

 

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Annual Excel Awards Recognizes CEA Marketing

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August 1, 2014 – Orlando, Fla. – CEA Marketing Group, a full-service marketing and advertising company earned seven awards during the Excel Awards at the Southeast Building Conference. The awards recognize top professionals from around the state for marketing and advertising initiatives and were presented at the Orange County Convention Center.

CEA Marketing was recognized for: Best Direct Mail Piece, K Hovnanian Homes; Best Online Marketing Campaign, WCI Communities; Best Consumer Promotion, Taylor Morrison; Best TV Commercial, WCI Communities; Best YouTube Type Video, WCI Communities; Best Radio Commercial, K Hovnanian Homes; Best Website, Tampa Bay Builders Association.

“This has been a great year for CEA,” says president Kelly Bosetti. “ Winning over 11 awards this year is very special to us and helps us know our award winning creative is helping our clients drive sales.”

Specializing in advertising for the real estate industry, CEA Marketing has garnered clients from across the nation marketing for luxury condominiums, insurance companies, warranty groups, college bowl games, national organizations, remodelers, credit unions, national homebuilders, hotels and more.

Founded in 1998, CEA Marketing has been recognized with hundreds of awards locally, state-wide, and nationally for their excellent advertising and marketing work. Other awards received include Sand Dollar Awards, Awards of Excellence, Prism Awards, Tampa Bay Business Journal Awards and more.

Additional information can be found by visiting ceamarketing.com or by calling 727.523.8044.

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You Can Run But You Can’t Hide: How to Use New Technology to Convert Email Leads

 

Marketers can reach prospects through many channels, both traditional and digital. With the evolution of the Internet, many people started heavily marketing through email because you can reach more people for less money. Not bad, right?

 

The problem is just because your company sends an email does not necessarily mean the receiver is reading it. If they are reading it, it doesn’t mean they are necessarily clicking through to your website. Marketers had no way to gauge who was reading their emails and who was clicking through to their site. Thanks to email retargeting now marketers can.

 

Retargeting: a cookie-based technology using simple Javascript code to anonymously “follow” your audience all over the Web.*

 

How does that work?

  1. Potential customer visits your site.
  2. Leaves your site without making a purchase, asking for more info, calling, etc.
  3. Later, while surfing the web, they are retargeted with an ad for your business.
  4. They remember being on your site and click the ad. This brings them back to your website and recaptures their attention and interest in your product.

 

So then what is EMAIL retargeting?

Email retargeting is similar to this. We can decipher who looked at an email you sent and follow up with them at a later time even if they didn’t click through to your site.

 

How does it work?

  1. A pixel is embedded in every eBlast your company sends out.
  2. When the email is opened, the cookie drops in the readers’ browser. This will tell us whether they read the email or not and if they clicked through.
  3. We can then retarget those people who opened the email to read it but didn’t click through. With retargeting, follow up marketing is possible.

 

Why is this important?

Everyone selling something knows converting leads into sales is essential. Using retargeting, you can follow prospects once they’ve left your website or email regardless of where they go online. If someone read your email, they are interested enough in what you have to say but might need a little more push to gain more information.

If this is a service you believe could benefit your company, call us. We would love to talk. Talking is our favorite. Well, talking and converting leads.

 

*The retargeter.com

 

Written by: Kristy Roeser

 

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The Magical World of Google AdWords

Written by Diana Aguilar-Flores

 

Every day Google answers over one billion questions from all over the world. People search for everything imaginable, from which celebrities are pregnant to which brand of cereal is the healthiest. If you’re like the majority of the internet-searching world, then you probably “Google” something at least once a day, and if you do, then you’ve seen the two types of results available.

Alongside the results that appear due to their relevancy, also known as organic search results, you’ll notice similar results. Behold: the magical world of Google AdWords. This is Google’s advertising program that allows companies to bid on keywords in order for their ads to be displayed alongside relevant search results. There is another component to AdWords that allows display ads to appear on relevant websites, but for this blog we’ll focus on search results.

So let’s say it’s the Monday before Valentine’s Day and you’re just now realizing that your homemade gift of love coupons isn’t gonna cut it this year. Off to Google you go, searching for the perfect gift. The organic search results might give you some great articles on what your partner wants, but what you really need is something more tangible and voila: right there, in the top ad is the perfect gift for your sweetheart. Click, order, and done. That’s the idea behind Google AdWords: to deliver the most relevant results to users based on their search terms.

Not only does AdWords allow you to bid on relevant keywords, but it also has loads of super fun features, like call tracking. You can add your business phone number to your ad, view date, duration of call and even the zip code of callers who dialed. This is just one of the many tools that allows you to measure your success with this program.

So here’s a question for you: with the multitude of searches being conducted every day on the search engine giant, is your company being seen by the right people? We’re sure you’re all SEO experts and you’re site ranks number one in organic search results, right? Yeah, that’s what we thought. While SEO tactics are important for any website, there’s no reason not to complement it with a search engine marketing campaign such as one run through AdWords. So if you think this strategy is right for you, drop us a line, and we’ll create a custom campaign to place you where you want to be.

 

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Welcome to my forum

I’m starting a new forum about how to market in a tough economy. I will be posting daily tips, but I want to hear from you! Feel free to send me YOUR tough questions or suggestions!

Here’s Tip #1:

Make it personal!
Use your existing database and email marketing to ask your current or existing customers for feedback on your products and services. Use that data then to enhance or change your product line. It’s a great way to create dialog and show your customers that you’re listening to them. This will foster loyalty and better your chances of building referrals.

Stay tuned for more tips, or send me some questions!

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