Posts Tagged CEA Marketing
Six Years: A Look at the Birth, Growth & Global Social Dominance of Facebook
Posted by Kelly Bosetti in Advertising, Marketing, Social Networking, Social media on June 9th, 2010
What started as a Harvard-only networking site has taken the globe by storm in just six short years. It is within this time frame that Facebook, along with all social media, has revolutionized how people use the internet and communicate with others.
Today’s social media enables people to communicate and share information more efficiently. It’s no wonder why celebrities, causes and major brands have taken to social media to reach a global audience.
Case in point, recent statistics report there are over 400 million users on Facebook worldwide spending an average of 55 minutes on the site each day. The site translates into 70 languages to serve the 70% of Facebook users who reside in countries outside of the United States.
What is the impact of 400,000,000 active users in an average week?
- 5 billion pieces of content are shared (which include blog posts, web links, photos, news stories and video)
- 700,000 events are promoted
- 140,000,000 people become fans of Pages
As the statistics show without a doubt, Facebook users can be valuable ambassadors for a business, celebrity, cause, artist or brand.
One may wonder if Facebook’s founder, Mark Zuckerberg envisioned internet dominance of this size and scope. Perhaps not, but Facebook is here to stay with others nipping at the heels of social media’s revolution.
CEA Marketing Makeover: Winner!
Posted by Jennifer Maxfield in CEA Marketing Makeover on February 10th, 2010
Congratulations to the Tampa Bay Derby Darlins! We are sooo excited to begin working with you.
What we loved about the Derby Darlins was the fact it had FUN written all over it. We also really like supporting local businesses and felt this would be a great opportunity to get to know a lot of incredible personalities along the way. We will be meeting with Derby Darlins within the next week or so to interview them. We want to better understand their culture and listen to their goals and ideas!
And, of course, we are very excited to attend our first bout? May be totally spelling that wrong 
But, the CEA team is stoked about seeing the derby in action!
Thanks again to all the entries. Please check out the EXCLUSIVE offer page, http://www.ceamarketing.com/makeover/offer, and set your appointment by Feb. 28! Free Money!!!!
CEA Marketing: Social Media Done Wrong?
Posted by Jennifer Maxfield in Advertising, Social media on October 6th, 2009
ARTICLE
http://www.finextra.com/fullstory.asp?id=20559
Vantage Credit Union to offer account information and funds transfers via Twitter
RESPONSE TO ARTICLE
Interesting . . . this article kind of hit a nerve today as I just had a recent convo with someone about this.
Soooooo, now I’m going to go on a soap box for a second . . .
This is just one of those things that I personally don’t think belongs in the world of social media. If you don’t want it to be shared, I don’t think it should be included in the communications plan for social media. I think it’s a cute idea, but the risks in my opinion totally outweigh the benefits. To answer general questions about the credit union, as a customer service tool that is not automated is a different story – individuals seeing that type of messaging, whereby the credit union is providing great customer service, showcasing their responsiveness and expertise, as well as showing people that they care to be there for their members is something worth using a social media platform for – where others seeing it is a benefit to the company. In this case, everything is confidential and you are using a social medium just because it’s all a-buzz right now when there are other methods that are less risky. Also, anything that relies on using an automated means of communication again goes against the grain of “Social” media. People don’t like to talk to robots – social implies people talking to people. I like their idea here, but I think it belongs with e-alerts or a log-in page on the web site, or even a log-in .mobi page so people can access it on their phones – a more secure method of communication – not to mention, you have no control over when Twitter goes down; it has a lot of technical issues, playing catch-up technically due to it’s overnight explosion, and we don’t know what improvements or changes are going to be made – The lack of control can be a dangerous thing if people start to rely on this type of usage. it seems like a very large and possibly dicey investment logistically without a lot of return, other than to say you use Twitter in a novel way.
As mentioned in the article e-alerts can basically do the same thing but don’t have the same security issues.
www.ceamarketing.com