Posts Tagged CEA Marketing

Working with an Ad Agency? Help us Help You!

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Collaborating with an advertising agency isn’t always the easiest thing to do, but it is always worth it. Even today big name brands choose to work with advertising agencies rather than hire permanent staff. However, even though advertising agencies are there to help you, they need your help too. Here are 4 easy ways you can help your ad agency help you:

  1. Have important questions ready - Have important questions ready for your advertising company. This is the best way to get to know your ad agency and learn if they are compatible with your business. Do they share the same beliefs and values? Do they understand how you define success? Don’t let there be barriers of communication. You don’t want that and ad agencies certainly don’t either. 
  1. Trust your agency -Build your advertising agency up instead of tearing them down. Don’t stress about the little things that you think need to be fixed. For instance, “this font could be a different color.” Advertising experts are trained to look at the big picture–so be patient as your project progresses. Put yourself in their shoes and think about the overall interest of your company.
  1. Sharing is caring - Agencies operate better when they have creative freedom and open lines of communication. Supply your ad agency with the necessary tools they need for success. This can include anything from marketing sales numbers, to research information, or images. Include your ad agency in the early stages of building your strategy. When agencies are involved in all aspects of the brand they are able to calculate ways to come up with improvements and solutions.
  1. Have an open mind - An advertising agency’s job is to be up to date with the latest industry standards and trends. It’s important to have an open mind when it comes to your advertising agency and collaborating together to develop strategy that is mutually beneficial.

Start collaborating with CEA Marketing Group on the path to your marketing success!

 

 

 

 

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17 Questions to Ask Your New Advertising Agency

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It’s important to ask the right questions when it comes to working with a new advertising agency. There is never such thing as a dumb question. You want to make sure you made the right choice, and if your agency can answer these questions effectively then you know your business is in good hands. Here are 17 important questions you should ask your new agency:

  1. How much experience does your team have?
  2. How often will the team and account executive be in contact with me?
  3. How do you keep your clients up to date with the latest progression on projects?
  4. Who will be doing the work on my account?
  5. What trends are going on that could possibly affect my industry?
  6. Can you show me past project examples?
  7. How would you say your company has changed in the past five years?
  8. What would you consider to be your best work and why?
  9. What would you consider to be on of your worst and why?
  10. Name a time you lost an account and why?
  11. How would you describe your work?
  12. In what area would you say your company excels at?
  13. How do billings for expenses work?
  14. Who do I call if there is a problem?
  15. Do you believe my business strategy needs to be revamped?
  16. What are some of your firm’s values and beliefs?
  17. How do you (the firm) define success?

CEA Marketing Group can answer all these questions and more! When hiring an advertising agency you want to hire someone you trust, like CEA Marketing. Can you think of any more questions to ask? Contact CEA Marketing group and confirm that CEA Marketing is the right agency for you!

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How to Start Looking for an Advertising Agency

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Now that you have decided that an advertising agency is the way to go, its time to choose which advertising agency is right for you. With the large number of advertising agencies out there today it’s hard to know if you are making the right choice for your business. To ease the frustration, here are some quick tips to help you with the process 

Fill Out a Request for Proposal (RFP)

It’s important to write down on paper the advertising objectives of your business. This is also the opportunity to tell agencies what type of business you are. What’s the personality of the business? What are you willing to spend? No one knows the business better than the people working there

With a request for proposal, advertising agencies can see what you expect from them and get a glimpse of who you are as business. This is the first step in seeing if the advertising agency would be a good match for you.

If a RFP is done right you will be able to adequately communicate your business’ unique brand to potential agencies.

Do Your Research

Start conducting research on different advertising companies. Are they full service? What do they specialize in? Does the company have 15 employees or 50? Size matters when it comes to advertising agencies. In smaller agencies you know the people pitching to you will be the same ones working on every piece of your campaign. They will be more hands on and will physically be there to oversee things.

Think about campaigns that you loved and ask around to see which advertising agency was responsible. Once you have narrowed down the list contact the agencies and see if there is chemistry. Whichever agency you choose will be working with you for years and a will become representation of your business. 

Set Up Pitch Meetings

Before your meeting takes place be sure to have all the legal paperwork ready. This will define the businesses confidentiality and conditions. Advertising agencies will have conditions too. This is just one step to ensure that you and the advertising agency are on the same page.

Once you have established legalities you can move on to the pitch. The pitch will determine what makes one advertising agency unique from the others. In a pitch, agencies will try to win your business by showcasing various creative campaigns.  All advertising agencies are good at what they do, but you have to decide which one is the perfect match for your business.

Even if you like the ideas you are seeing you might not like the people working for that agency. This is the last part of the puzzle. You have to be sure there is chemistry between your business and the agency because this will make working together easier.

The perfect advertising agency will understand your advertising objectives and help your business reach marketing success. At CEA Marketing Group we understand the struggle of searching for an ad agency. CEA Marketing Group is a full service-advertising agency that provides your business with solutions to your marketing problems. Get in contact with the CEA Marketing group and end your search today!

 

 

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The Start of a Beautiful Friendship – What Can an Ad Agency Do for You?

 

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Is your company looking to bring in an agency to help you establish marketing success? Or are you having trouble deciding between hiring an advertising agency or an in-house marketing agency? The question you have to ask yourself is: “Do you want to hire an employee who only knows a generalization of things or an advertising agency with experts on each individual thing?”

You may think that hiring an in-house marketer could save you money, but if they don’t do their job correctly they could end up costing you even more. There are many benefits to hiring an advertising agency vs. in-house agency. With the acronym P.E.P. you can easily see why an advertising agency is the right choice for your business.

 Productivity

Advertising agencies are able to complete tasks with greater ease and efficiency. Ad agencies have practice in performing the same tasks over and over again and you better believe that they’re good at what they do, too. They come in for the sole purpose of getting their job done. Since they don’t technically work for you, you don’t have to worry about a salary or having your time wasted. They bill you for all the projects they finished for you and nothing more. Saving you time and money in reaching marketing success.

Experience

The combination of experience in an advertising company is much greater than that of an in-house. Advertising agencies understand what works and doesn’t in the marketing field. They are ad enthusiasts. They are up to date with the latest marketing tools and trends. Since they have worked with a variety of companies they are able to tell you which ideas are the bad ones vs. the good.

Perspective

Advertising agencies have an outside-of-the-company perspective. They don’t get involved in drama or office politics. They aren’t subjective when it comes to your business, like an in-hire agency would be. Ad agencies can provide a fresh new outlook on your business, and that may just be exactly what your business needs.

Start your beautiful friendship with CEA Marketing Group today and let us help you reach marketing success!

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Why is Rebranding Important?

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Branding helps people recall your product or service. Your brand helps you standout from the rest of the competition. What’s unique to your brand that other brands don’t have? What gives you the upper hand? Your brand is a representation of your company. It can leave a legacy, but what if the legacy your brand is leaving isn’t a good one? Rebranding could be the answer. Rebranding gives you the opportunity to change the outlook of your brand. It’s a do-over or even a fresh start in some cases. It’s a chance to reposition your product or service. Rebranding is all about strategy.There are two reasons why a company might want or need to rebrand.  It could either be for proactive or reactive reasons.

Proactive Rebranding

Rebranding is sometimes viewed as having a negative connotation, however this isn’t always the case. With proactive rebranding a company is taking advantage of a possible opportunity, or taking initiative in avoiding a potential threat. For instance, a company could be expanding and wanting to appeal to a greater audience. This would be a proactive reason to rebrand. It’s better to be safe than sorry, and if rebranding means becoming more successful why not take that chance.

Reactive Rebranding

Reactive rebranding (here comes that negative connotation) occurs when there is a significant event that forces a current brand to change. This could be anything from your company merging with another company to legal issues or negative publicity. In this situation rebranding is almost a necessity. It can give you a new beginning and fresh start that your company deserves.

Are you looking to rebrand your company? CEA Marketing Group is a full-service advertising agency that can do just that. To find out more check out our website.

 

 

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We won gold for Best Social Media Campaign at NAHB 2015!

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#‎TeamCEA started the year off on the right foot by winning a gold award for Best Social Media Campaign at the NAHB International Builders Show in Las Vegas, Nevada! Our “Be a Neal Star” campaign for Neal Communities soared to great heights, and we are honored to have received our FIRST national award!

Our social media contest and campaign featured residents from three different Neal Communities’ developments sharing videos about their favorite parts of life in their communities. The videos were shared on social media, with friends and family being encouraged to vote. By the end of the campaign, we collected over 25 videos, 16,668 page views, 55 organic searches, and 9,623 total votes! Neal Communities was able to create and repurpose content for web, social media, YouTube and blogs which increased brand awareness and improved SEO.

Are you ready to start building your social media presence with the experts? Contact CEA Marketing today!

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What is Rebranding?

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What do you think about when you hear the word “rebrand” ? The way that Pepsi has managed to evolve and retain their brand heritage through the years? Or The Gap’s disastrous attempt at rebranding (which they switched back within two weeks)?

The process of rebranding takes an established brand identity and creates a completely new one. This new brand identity can be an evolution of the established brand, or something completely different. It depends on what your audience is willing to recognize.

If you have a well known national or even local brand your customers already identify you with a certain look and feel. A change that is too dramatic could drive people away. How do you find the right balance? That’s why CEA Marketing Group is here to help.

A full rebrand can be a lot to take in at once. So let’s take a look at the important questions about rebranding:

  1. Why bother with rebranding?
  2. What are the keys to a successful rebranding campaign?
  3. What are the best strategies for success?

During the month of January we’ll be answering these questions, exploring what it means to rebrand your business and the best strategies to ensure success. We might even have a little surprise for you at the end.

Stay tuned, and give us a follow for our latest news, updates, and BRIGHT ideas about rebranding!

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10 for 10 Years!

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Art Director Eric Gwatney has been a part of #TeamCEA for 10 years! We had a chance to sit down with him and talk about all the fun he’s had during his time with us.

So, Eric, what is your favorite part about working at CEA?

I love working with the team. We have the best crew we’ve ever had, and it’s wonderful to work for Kelly.

Do you have a favorite project that you’ve worked on during your time here?

Pulte’s promotion with Super Bowl XXXV in Tampa, FL (including an ad in the program), everything for the TaxSlayer Bowl  is always a blast. Did I mention I love College Football? #LSUWIN

Looking back, what accomplishment are you most proud of?

Making it through the recession. Taking on every role I could to keep the overhead low yet making sure projects were still getting done in a timely fashion.

If you could work on any project you wanted, what would it be?

This is hard, I don’t think I really have a niche and I like being diverse. I do like illustrations and wish I had more time to do cool things with Adobe Ilustrator.

What is your favorite thing about being an Art Director?

My favorite part as an Art Director is doing my best to make those around me better.

Have you seen a lot of change in the marketing industry in the last 10 years?

Everything has changed, but the biggest difference is the speed of the industry as a whole. With Internet and computers, we don’t spend as much time waiting around for the transfer of information, files, and printing. What used to take months can now be accomplished in weeks or even less time in some cases. We used to mail, yes snail mail, proofs to clients. That alone took days back and forth.

What was CEA like during your first days on the job?

Organized chaos. We out grew the small rental building and we were VERY busy. Direct mail was still big, and we were mass-producing mailers. 3-5 designs a day, at least! I’ve always enjoyed the rush/madness of advertising and marketing though.

What is the most fun you’ve had with #TeamCEA over the years?

This will probably sound cheesy, but some of my favorite times have been when a few of us have stayed late working on projects then just chatting and having a drink with Kelly in the old Art Department or on the back deck by the pond. These days though, it’s important to get home to see my wife and two boys, so these moments have become few and far between.

What is one thing you have learned in your time with CEA that you want to pass on to the team?

Put all you have into your work, but at the same time know when to disconnect yourself from your projects. Be proud in all you do, but when someone doesn’t like an idea or creative you have, you have to be able to disconnect yourself from it so you don’t think they are saying something bad about you. I’ll always refer to what we do as Commercial Art. Any form of artwork is objective to each person and every person will see it differently. You have to shrug it off when someone doesn’t meet eye to eye with you. At the same time, you have to know when to stand up for what you created. It’s a delicate balance that can only be learned with time or as a God given gift.

What are you looking forward to in your next 10 years with CEA?

I can’t wait to continue to grow in my artwork, as a mentor, and as an employee. To see CEA continue to get stronger and stronger each year and to always be a vital part of that growth.

Check out CEA Marketing Group on Facebook and congratulate Eric on his 10 years as a vital member of #TeamCEA!

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4 Great Things About Go For The Greens!

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Go For The Greens (GFTG) is an annual business development conference for women owned businesses. A key component of GFTG is the annual matchmaker event. The conference is held in Orlando, FL and it brings female entrepreneurs together with companies, government agencies, nonprofits and professional associations to provide women-owned and minority–owned companies with networking and educational programs that help establish relationships that can lead to profitable contracts. This year, CEA Marketing Group’s President and female entrepreneur, Kelly Bosetti joined the conference. Watch conference highlights here!

Read 4 things about her experience below!

Q: Go For The Greens conference has been active for several years, what made you decide to attend the conference, this year?

Kelly: As a self-employed woman in business, I am always looking for opportunities to grow my agency and get more exposure to corporate businesses. I made it a personal goal this year to take advantage of my WBE Certification and start re- investing in myself and in my company. The GFTG agenda as well as the corporations sponsoring and participating in the conference were what really inspired me to register. I liked that the agenda offered a great mix of education and networking opportunities. I was also especially interested in the Matchmaker opportunity. I took advantage of the one-on-one pre conference workshop that the WBDC Florida offered.

Q: In what ways was the one-on-one with Nancy Allen, CEO of WBDC of FL, helpful?

Kelly: Nancy’s one-on-one was wonderful and the information is absolutely priceless. I don’t know why you wouldn’t take advantage of the opportunity to meet one-on-one with her since this is a service she offers WBE’s for free! The one-on-one meeting helped me know what to expect from the conference and how to best sell my experiences to corporate businesses. Her wisdom and guidance helped me prepare a strong presentation and how to most effectively follow up.

Q: After your experience at Go For The Greens, do you think you will attend next year?

Kelly: There’s no question about it! After the success I had at Go For The Greens, I plan on signing up for as many matchmaking events as I can. I am finding that the more I attend, the more new business I get. There is a connection. I wish I had taken

advantage of these opportunities much earlier and didn’t wait until now to make these a priority!

Q: What was your favorite experience that you took away from Go For The Greens 2014?

Kelly: What I really took away from this matchmaking event was that the corporate businesses that met with me were just as interested in doing business with me as I was with them. This in itself demonstrated to me that matchmaking events like this work and are beneficial to both parties. Corporate businesses are ready and willing to do work with women-owned and minority-owned businesses, we just need to be bold and willing to take that first step.

For more information on Kelly Bosetti and CEA Marketing Group, click here! Interested in attending matchmaking events? Click here for a list of dates!

 

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The Plus Side of Google Plus

You have Facebook and Pinterest but now you’re hearing talk about Google Plus for business. It seems like the list never ends. Should my company have this? Should my company spend the time?  The answer is ‘YES’.

Google Plus is useful for businesses because it allows for more direct and personal relationships. Information on Facebook and Twitter can get lost under multitudes of miscellaneous information, but Google Plus is dominated by quality content that’s both professional and informational. Not only that, but it allows brands to interact with other users and communities as a brand page, and the innovative use of circles allows users to divide their followers into different groups for a targeted messaging approach.

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Communities:

The Communities feature allows brands to interact and engage with users because it encourages groups to form around particular interests, thus making it easy to find people who are interested in your business. Hangouts are also another exciting new feature that is only offered on Google Plus.

Google Hangouts:

The Hangouts feature lets users host group meetings, discussions, or demonstrations. It’s UNIQUE to this network. You can use this feature to organize panel discussions, answer consumer questions, host demonstrations, etc.  Although only 9 people can be in the Hangout, you can stream it live via YouTube to create a webinar.

SEO:

Another benefit of using Google Plus is the possibility to improve SEO. Research suggests sharing content on Google Plus has the potential to influence search rankings in significant ways:

  • For Google Plus users, as long as you share blog posts with relevant, new (un-copied) information on a regular basis, you are that much more likely to be pushed up through the ranks of search results.
  • Each post has the potential to send strong semantic signals to Google’s search algorithm. This not only helps the post itself to rank in Google’s search results, but potentially sends relevancy signals to a URL shared by the post.
  • Sharing longer content and posts can seriously improve your SEO because Google sees and indexes these pages as it would blogs.

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Ripples:

The Ripples feature allows you to see how your content is spreading, and therefore allows you to identify your most influential followers. With this, you can group your most influential re-posters and send them important content, valuable coupons and anything else you might want to spread quickly and immediately to as many readers as possible.

- Written by Diana Aguilar-Flores

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