Posts Tagged CEA

17 Questions to Ask Your New Advertising Agency

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It’s important to ask the right questions when it comes to working with a new advertising agency. There is never such thing as a dumb question. You want to make sure you made the right choice, and if your agency can answer these questions effectively then you know your business is in good hands. Here are 17 important questions you should ask your new agency:

  1. How much experience does your team have?
  2. How often will the team and account executive be in contact with me?
  3. How do you keep your clients up to date with the latest progression on projects?
  4. Who will be doing the work on my account?
  5. What trends are going on that could possibly affect my industry?
  6. Can you show me past project examples?
  7. How would you say your company has changed in the past five years?
  8. What would you consider to be your best work and why?
  9. What would you consider to be on of your worst and why?
  10. Name a time you lost an account and why?
  11. How would you describe your work?
  12. In what area would you say your company excels at?
  13. How do billings for expenses work?
  14. Who do I call if there is a problem?
  15. Do you believe my business strategy needs to be revamped?
  16. What are some of your firm’s values and beliefs?
  17. How do you (the firm) define success?

CEA Marketing Group can answer all these questions and more! When hiring an advertising agency you want to hire someone you trust, like CEA Marketing. Can you think of any more questions to ask? Contact CEA Marketing group and confirm that CEA Marketing is the right agency for you!

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How to Start Looking for an Advertising Agency

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Now that you have decided that an advertising agency is the way to go, its time to choose which advertising agency is right for you. With the large number of advertising agencies out there today it’s hard to know if you are making the right choice for your business. To ease the frustration, here are some quick tips to help you with the process 

Fill Out a Request for Proposal (RFP)

It’s important to write down on paper the advertising objectives of your business. This is also the opportunity to tell agencies what type of business you are. What’s the personality of the business? What are you willing to spend? No one knows the business better than the people working there

With a request for proposal, advertising agencies can see what you expect from them and get a glimpse of who you are as business. This is the first step in seeing if the advertising agency would be a good match for you.

If a RFP is done right you will be able to adequately communicate your business’ unique brand to potential agencies.

Do Your Research

Start conducting research on different advertising companies. Are they full service? What do they specialize in? Does the company have 15 employees or 50? Size matters when it comes to advertising agencies. In smaller agencies you know the people pitching to you will be the same ones working on every piece of your campaign. They will be more hands on and will physically be there to oversee things.

Think about campaigns that you loved and ask around to see which advertising agency was responsible. Once you have narrowed down the list contact the agencies and see if there is chemistry. Whichever agency you choose will be working with you for years and a will become representation of your business. 

Set Up Pitch Meetings

Before your meeting takes place be sure to have all the legal paperwork ready. This will define the businesses confidentiality and conditions. Advertising agencies will have conditions too. This is just one step to ensure that you and the advertising agency are on the same page.

Once you have established legalities you can move on to the pitch. The pitch will determine what makes one advertising agency unique from the others. In a pitch, agencies will try to win your business by showcasing various creative campaigns.  All advertising agencies are good at what they do, but you have to decide which one is the perfect match for your business.

Even if you like the ideas you are seeing you might not like the people working for that agency. This is the last part of the puzzle. You have to be sure there is chemistry between your business and the agency because this will make working together easier.

The perfect advertising agency will understand your advertising objectives and help your business reach marketing success. At CEA Marketing Group we understand the struggle of searching for an ad agency. CEA Marketing Group is a full service-advertising agency that provides your business with solutions to your marketing problems. Get in contact with the CEA Marketing group and end your search today!

 

 

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Why is Rebranding Important?

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Branding helps people recall your product or service. Your brand helps you standout from the rest of the competition. What’s unique to your brand that other brands don’t have? What gives you the upper hand? Your brand is a representation of your company. It can leave a legacy, but what if the legacy your brand is leaving isn’t a good one? Rebranding could be the answer. Rebranding gives you the opportunity to change the outlook of your brand. It’s a do-over or even a fresh start in some cases. It’s a chance to reposition your product or service. Rebranding is all about strategy.There are two reasons why a company might want or need to rebrand.  It could either be for proactive or reactive reasons.

Proactive Rebranding

Rebranding is sometimes viewed as having a negative connotation, however this isn’t always the case. With proactive rebranding a company is taking advantage of a possible opportunity, or taking initiative in avoiding a potential threat. For instance, a company could be expanding and wanting to appeal to a greater audience. This would be a proactive reason to rebrand. It’s better to be safe than sorry, and if rebranding means becoming more successful why not take that chance.

Reactive Rebranding

Reactive rebranding (here comes that negative connotation) occurs when there is a significant event that forces a current brand to change. This could be anything from your company merging with another company to legal issues or negative publicity. In this situation rebranding is almost a necessity. It can give you a new beginning and fresh start that your company deserves.

Are you looking to rebrand your company? CEA Marketing Group is a full-service advertising agency that can do just that. To find out more check out our website.

 

 

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We won gold for Best Social Media Campaign at NAHB 2015!

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#‎TeamCEA started the year off on the right foot by winning a gold award for Best Social Media Campaign at the NAHB International Builders Show in Las Vegas, Nevada! Our “Be a Neal Star” campaign for Neal Communities soared to great heights, and we are honored to have received our FIRST national award!

Our social media contest and campaign featured residents from three different Neal Communities’ developments sharing videos about their favorite parts of life in their communities. The videos were shared on social media, with friends and family being encouraged to vote. By the end of the campaign, we collected over 25 videos, 16,668 page views, 55 organic searches, and 9,623 total votes! Neal Communities was able to create and repurpose content for web, social media, YouTube and blogs which increased brand awareness and improved SEO.

Are you ready to start building your social media presence with the experts? Contact CEA Marketing today!

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National Smile Week

As Annie would say, “you’re never fully dressed without a smile”. This week is National Smile Week and Team CEA is wondering what makes you crack a smile or grin from ear to ear everyday. Different things make different people smile, check out what makes us at CEA Marketing Group show off our pearly whites:

 

John: High tech micro processing coupled with a super high resolution IPS led display, and densely packed dpi. I love my phone!

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Natasha: Squishing my toes in the sand at the beach.

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Dave: Curling up with a good book on a rainy weekend evening.

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Eric: Family, the thing that gives me the biggest smiles and the happiest tears are my wife and two sons!

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Diana: My cat makes me smile because she’s always happy to see me, even if her favorite way of playing is biting my feet.

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Brittany: Family, friends and college football!

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Jennifer: Every day at 5:30 when I get to pour a glass of wine

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Kelly: Closing a deal with a new client definitely makes me smile!

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Tweet us at @CEA_Marketing and SHARE what makes you smile!

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Annual Excel Awards Recognizes CEA Marketing

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August 1, 2014 – Orlando, Fla. – CEA Marketing Group, a full-service marketing and advertising company earned seven awards during the Excel Awards at the Southeast Building Conference. The awards recognize top professionals from around the state for marketing and advertising initiatives and were presented at the Orange County Convention Center.

CEA Marketing was recognized for: Best Direct Mail Piece, K Hovnanian Homes; Best Online Marketing Campaign, WCI Communities; Best Consumer Promotion, Taylor Morrison; Best TV Commercial, WCI Communities; Best YouTube Type Video, WCI Communities; Best Radio Commercial, K Hovnanian Homes; Best Website, Tampa Bay Builders Association.

“This has been a great year for CEA,” says president Kelly Bosetti. “ Winning over 11 awards this year is very special to us and helps us know our award winning creative is helping our clients drive sales.”

Specializing in advertising for the real estate industry, CEA Marketing has garnered clients from across the nation marketing for luxury condominiums, insurance companies, warranty groups, college bowl games, national organizations, remodelers, credit unions, national homebuilders, hotels and more.

Founded in 1998, CEA Marketing has been recognized with hundreds of awards locally, state-wide, and nationally for their excellent advertising and marketing work. Other awards received include Sand Dollar Awards, Awards of Excellence, Prism Awards, Tampa Bay Business Journal Awards and more.

Additional information can be found by visiting ceamarketing.com or by calling 727.523.8044.

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You May Think You Know Facebook, But You Have No Idea.

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One of the many things we hear when training companies on social media strategy is “I know how to run Facebook, so I’m not sure how much more you can teach me.” We never doubt the person saying this doesn’t know Facebook. Everyone knows Facebook. The issue lies in the difference of running a personal Facebook page versus a business page.

 

Here are 5 things you may not know about Facebook business pages:

  1. Insights. A business page allows the admins to access all kinds of data. From geo-targeted results from LIKES to how many users not only engaged with your post, but also blindly engaged (a click through that can only be seen by someone managing the page). Without analytics, how do you know if your strategy is working?
  2. Promoted Posts. You may hate this part. No one wants to pay Facebook to get the word out. But there is no denying; this is how it has to be. When you log on to Facebook, you have the opportunity to see up to 1,500 posts per visit. How does Facebook choose which posts you see? Promotion.
  3. Limitless Followers. A personal page only allows up to 5,000 friends. A business page on the other hand allows you to continue your growth until you’ve added everyone and their mothers.
  4. Scheduling. Social media is a full time job. I know this because it is my full time job. One of the greatest things about a business page, is the ability to schedule. Maybe Monday’s are slow days for you. Get all your posts set up on Monday and just let them post themselves throughout the week! (You can even boost while scheduling!)
  5. Credibility. This last one has nothing to do with a rule that Facebook set up. Its just plain and simple knowledge. By setting up a business page for your business you are telling people you are legit. It shows consumers that you know what you are doing; therefore you must know what you are doing with the product you are selling.

 

If your fear is that you are losing followers by starting from scratch, it’s not true! Just because someone is a friend with you on Facebook does not make him or her a perfect brand ambassador for you. Let us show you how to gain new LIKES on your business page based on geographic and demographic targets. Make your followers count!

 

Would you like to know more about Facebook? Give us a call TODAY. 727.523.8044.

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Live and Learn: 5 Things I’ve Learned from Working in Advertising

 

Graduation season is upon us. This blog is dedicated to those looking to land their first real job in the exciting world of advertising.

 

I landed my first “big girl job” at a large corporation at age 24 working in the marketing department. I went through four years of schooling yet nothing prepared me for the world of advertising like the experience itself.  Here are 5 lessons I learned that you should learn now.

 

Warning- What you are about to read is the cold hard truth.

 

1. Education is power.

If you think that just because you graduated you never have to take another class, read another book, or learn a new skill, you are mistaken. Things change quickly in this industry and if you don’t stay on top of these trends, you will be run over.

 

2. Work hard play hard.

It’s easy to find yourself staying late, coming in early, or skipping lunch to finish the work you are accountable for. What I learned the hard way was this brings a quicker burn out rate and higher stress level. No matter how busy you are, remember to take the time to balance your personal life and squeeze in things you love.

 

3. When you work in marketing, everyone thinks they can do your job better than you can.

Everyone, and I do mean everyone, thinks they have a better way to say something, a more creative approach, or a better strategy than you. Remind yourself that you are educated, you keep up on the latest trends and you have experience to know what works and what doesn’t.

 

4. As my former manager used to tell me, “we aren’t saving babies.”

You need tough skin to work in this industry. Do not let every nasty email, bad result, spelling error, or missed email eat you alive. Shake it off and promise yourself to do better the next time.

 

5. When you feel like giving up, remember why you started.

Yes it’s a tough job at times, but it’s also a job that allows you to be creative, think outside of the box, stay on top of trends and challenge yourself daily. You don’t know what you are capable of until you are challenged.

 

Congrats to all the grads and welcome to this crazy, exciting, challenging, and creative world of advertising.

 

Written by: Kristy Roeser

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3 TECHINQUES TO GET THE MOST OUT OF YOUR MARKETING AGENCY

 

So you hire a marketing agency to help you rebrand your image and design a modern website. You’re not entirely sure which direction you’d like your project to go and find it easier to simply leave the decisions up to the marketing experts, giving only a vague description along with creative freedom.

Have you ever been in this scenario? Then you know how this is likely going to end up.

The project has started and you’re excited! You have the perfect idea and just gained a team of dedicated experts to bring it to fruition! What could possibly go wrong? In concept, this truly is as close to the perfect recipe as one could get, yet time and again we have seen this perfect synergy somehow fail.

Luckily, I have been in the position of a client, where I commissioned a fellow graphic designer to rebrand my own personal website, but also have my own experience as a Web Designer here at CEA. Thanks to this duality, I have some unique insight to offer to this conundrum. Here are 3 insights that may help to smoothen the process between conceptualizing an idea and bringing it to light.

 

1. Develop A Creative Brief: It’s necessary

  • Outline the scope of work and give as many details as you can to avoid multiple revisions and driving up cost. This will save you a great deal of development time and thusly a great deal of money.

 

  • Provide as much detail and direction as possible to avoid ambiguity. Left with little direction or given absolute creative freedom, you may end up disappointed with the end result. Why? One man’s vision is another mans nightmare.

 

  • Communicate your ideas to the artists and web developers behind the scenes to ensure everyone involved on the project is on the same page.

 

2. Keep Ongoing Communication: It’s Important

  • The responsibility of being a happy client does not rest solely on the shoulders of the marketing agency. In fact, a great deal of responsibility lies with the client themselves.

 

  • It is vitally important to designate a key decision maker within your organization to manage conflicting opinions and keep in constant contact with the marketing firm.

 

  • This individual manages change in the account including charges. It is best to address changes early on, and keep all parties “in the know” as to the current status of the project, and whether or not these issues have caused the scope to change.

 

  • Ongoing communication helps to meet target dates and to keep the project going with a clear goal in mind. I cannot tell you how often I’ve had to wait and wait for hours, sometimes days, even weeks for a client to get back to me. As you can imagine, this lack of steady communication greatly impacts the project.

 

3. Determine Your Resources: Who & What Is Needed?

  • As a web developer, I cannot stress this enough. Client, it is your responsibility to provide a means to access the required resources necessary for the project. Take for example, if you were commissioning an agency to create for you an e-commerce website.

 

  • Web developers will require content to fully put this website together. Do you have a means to provide product images and organized product details for the item you are marketing? How about informational content for pages, or rather, SEO optimized copy for your new website?

 

  • Details such as these are vital to the well being of the project and you will need to designate people responsible for the individual pieces of the project.

 

I understand this may seem like a lot to ask of a client. Your time is valuable, and that’s why I believe the above tips will help you to better interact with an agency, and create higher quality creative. Take my word for it; you will save time, money, and effort in the long run!

 

Challenge yourself! Put these 3 techniques into practice with your next project and reap the rewards!

 

Want some more advice?

Visit www.ceamarketing.com or follow us on Twitter @kbosetti for Social Media & Marketing tips & tricks!

 

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Beginner or Pro, 6 Facebook Answers You Need To Know

 

 

Come take a seat with our Social Media Expert and Facebook Queen Kari Lochamy as she answers 6 valuable and important Facebook questions.

 

1. How does social media play a role in the sales cycle?

With such easy access to online consumer reviews, customers are no longer heading straight to the store to purchase your product. Right from their mobile device they are researching your company and what people are saying about that product. Where do they find this information? A multitude of places can hold online opinions, but the most common place is through social media. 1 in 3 people who use social media prefer interacting with companies via Twitter, Facebook or another network rather than via phone. If people are complaining, the proof is visible for everyone to see. More so, if people are complaining, how is the company handling it? Things will inevitably go wrong and customers just want to know the company they are purchasing from has their back. Word of mouth is now digital. 92% of individuals trust the messages/recommendations they receive from friends. Where are their friends talking about their new favorite place to shop? Social Media.

 

2. What is the difference between Facebook Ads & Facebook Promoted Posts?

Facebook Ads are used to target people who do not already “Like” your page and convert them into “Followers”. Facebook Promoted Posts are status updates or posts that are pushed out by setting a daily budget towards promotion. Both of these techniques are necessary because Facebook is now considered a “Pay to Play” platform. Without a Facebook Ad budget, few will know your page even exists. Without a Promoted Post budget, less than 6% of your followers will see your status updates or posts.

 

3. How can you target your audience through Facebook Ads?

Through Facebook Ads you are able to target audiences based upon not only age and location but also by gender, interests, connection to your Page and more.

 

4. What makes a GREAT Facebook Ad?

A good Facebook Ad can be defined by many things from audience targeting to engaging creative. A GREAT Facebook Ad digs deep to understand what your customers truly want. Note that your image is going to be what gets them to read the content. Think about what your customers are looking for when they search for your product and incorporate that in the creative. People want easy and straightforward information. Engage them by asking a question that you already know the answer or by mentioning an obvious statement (ex: “Do you like the beach?” or “You deserve to live in luxury.”) Set a strong budget and let it run long enough to achieve results. A combination of all of these tips will ensure a GREAT Facebook Ad.

 

5. What is an effective budget for Facebook Ads and Promoted Posts?

Before you can create an effective budget, you have to set a goal. How quickly would you like to see your page grow and how often will you be posting? The obvious answer would be “fast” and “every day” but your goal needs to be achievable. Social media presence is extremely important and if you are a new Page, think bigger when it comes to planning your budget. Get your name out there and as brand recognition grows, you can reevaluate your Ad budget. Although, keep in mind, as Facebook continues to change and grow, your Promoted Post budget will have to do the same.

 

6. What is my social media ROI?

ROI is “Return On Investment”. For many this means, “How many sales have I gained from the money I’ve spent?” But with Facebook, sales shouldn’t be your number one goal. Social media is all about engaging with customers, relating to your consumers and customer service. When checking your return on investment for social media, it is important to thoroughly investigate your posts’ analytics. Even if people are not visibly engaging with your posts by Liking, Sharing or Commenting, they may be clicking through to your site or clicking on the post itself. This is ROI. You’re providing information your audience needs and wants and they will recognize your brand as a reputable source.

 

Would you *LIKE* to know more? LIKE CEA Marketing Group’s Facebook Page for updates on what’s happening and updating in the social media world.

 

Was this helpful? *Comment* below and *share* your thoughts on the topic!

 

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