Posts Tagged business

How to Start Looking for an Advertising Agency

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Now that you have decided that an advertising agency is the way to go, its time to choose which advertising agency is right for you. With the large number of advertising agencies out there today it’s hard to know if you are making the right choice for your business. To ease the frustration, here are some quick tips to help you with the process 

Fill Out a Request for Proposal (RFP)

It’s important to write down on paper the advertising objectives of your business. This is also the opportunity to tell agencies what type of business you are. What’s the personality of the business? What are you willing to spend? No one knows the business better than the people working there

With a request for proposal, advertising agencies can see what you expect from them and get a glimpse of who you are as business. This is the first step in seeing if the advertising agency would be a good match for you.

If a RFP is done right you will be able to adequately communicate your business’ unique brand to potential agencies.

Do Your Research

Start conducting research on different advertising companies. Are they full service? What do they specialize in? Does the company have 15 employees or 50? Size matters when it comes to advertising agencies. In smaller agencies you know the people pitching to you will be the same ones working on every piece of your campaign. They will be more hands on and will physically be there to oversee things.

Think about campaigns that you loved and ask around to see which advertising agency was responsible. Once you have narrowed down the list contact the agencies and see if there is chemistry. Whichever agency you choose will be working with you for years and a will become representation of your business. 

Set Up Pitch Meetings

Before your meeting takes place be sure to have all the legal paperwork ready. This will define the businesses confidentiality and conditions. Advertising agencies will have conditions too. This is just one step to ensure that you and the advertising agency are on the same page.

Once you have established legalities you can move on to the pitch. The pitch will determine what makes one advertising agency unique from the others. In a pitch, agencies will try to win your business by showcasing various creative campaigns.  All advertising agencies are good at what they do, but you have to decide which one is the perfect match for your business.

Even if you like the ideas you are seeing you might not like the people working for that agency. This is the last part of the puzzle. You have to be sure there is chemistry between your business and the agency because this will make working together easier.

The perfect advertising agency will understand your advertising objectives and help your business reach marketing success. At CEA Marketing Group we understand the struggle of searching for an ad agency. CEA Marketing Group is a full service-advertising agency that provides your business with solutions to your marketing problems. Get in contact with the CEA Marketing group and end your search today!

 

 

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4 Great Things About Go For The Greens!

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Go For The Greens (GFTG) is an annual business development conference for women owned businesses. A key component of GFTG is the annual matchmaker event. The conference is held in Orlando, FL and it brings female entrepreneurs together with companies, government agencies, nonprofits and professional associations to provide women-owned and minority–owned companies with networking and educational programs that help establish relationships that can lead to profitable contracts. This year, CEA Marketing Group’s President and female entrepreneur, Kelly Bosetti joined the conference. Watch conference highlights here!

Read 4 things about her experience below!

Q: Go For The Greens conference has been active for several years, what made you decide to attend the conference, this year?

Kelly: As a self-employed woman in business, I am always looking for opportunities to grow my agency and get more exposure to corporate businesses. I made it a personal goal this year to take advantage of my WBE Certification and start re- investing in myself and in my company. The GFTG agenda as well as the corporations sponsoring and participating in the conference were what really inspired me to register. I liked that the agenda offered a great mix of education and networking opportunities. I was also especially interested in the Matchmaker opportunity. I took advantage of the one-on-one pre conference workshop that the WBDC Florida offered.

Q: In what ways was the one-on-one with Nancy Allen, CEO of WBDC of FL, helpful?

Kelly: Nancy’s one-on-one was wonderful and the information is absolutely priceless. I don’t know why you wouldn’t take advantage of the opportunity to meet one-on-one with her since this is a service she offers WBE’s for free! The one-on-one meeting helped me know what to expect from the conference and how to best sell my experiences to corporate businesses. Her wisdom and guidance helped me prepare a strong presentation and how to most effectively follow up.

Q: After your experience at Go For The Greens, do you think you will attend next year?

Kelly: There’s no question about it! After the success I had at Go For The Greens, I plan on signing up for as many matchmaking events as I can. I am finding that the more I attend, the more new business I get. There is a connection. I wish I had taken

advantage of these opportunities much earlier and didn’t wait until now to make these a priority!

Q: What was your favorite experience that you took away from Go For The Greens 2014?

Kelly: What I really took away from this matchmaking event was that the corporate businesses that met with me were just as interested in doing business with me as I was with them. This in itself demonstrated to me that matchmaking events like this work and are beneficial to both parties. Corporate businesses are ready and willing to do work with women-owned and minority-owned businesses, we just need to be bold and willing to take that first step.

For more information on Kelly Bosetti and CEA Marketing Group, click here! Interested in attending matchmaking events? Click here for a list of dates!

 

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