Posts Tagged brand

4 Key Steps to Rebranding

REBRANDING

You’ve decided rebranding is the right choice for your product or service and it’s time to take the first steps. How can you ensure that the steps you are taking are the right ones? What does it take to successfully rebrand?

Lets take a look at the latest rebranding of McDonald’s and how they used these 4 steps to their advantage.

  1. Shine a light - highlight the product’s best features. McDonald’s wanted to refocus the view that consumers had on their product/service. They want to be viewed as an inexpensive high quality fast food restaurant. This involved playing up their customer service, and menu.
  1. Throw back- help the consumers remember why you’re product or service was so popular. McDonald’s does a good job of coming up with new ways to showcase the same old idea, and we’re “loving it”.
  1. Brand interaction- generate more consumer and brand engagement, and get them excited about the new campaign you are pushing. McDonald’s Super Bowl Ad, ‘Pay with lovin’, demonstrates consumer engagement at it’s best. From now until February 14th McDonald’s will randomly be select customers to pay with lovin’ or small acts of love.
  1. Define success-define your end gain and compose a strategy to reach your brand’s goal. McDonald’s wants to be known for being a well respected and trusted fast food restaurant. Their campaign focus around this sole idea and paves the road to their rebranding success.

McDonald’s is well on their way to success with their new rebrand. Do you think their rebranding is working for them? Tell us more on our Facebook page!

 

 

Post to Twitter Post to Plurk Post to Yahoo Buzz Post to Delicious Post to Digg Post to Facebook Post to MySpace Post to Ping.fm Post to Reddit Post to StumbleUpon

, ,

No Comments

The Importance of Brand Identity

The Importance of Rebranding

Recently I’ve (Graphic Designer Diana) had the pleasure of becoming involved with a mentorship program through Ad 2 Tampa Bay, a network of young advertising professionals in the Tampa Bay area. The mentorship program seeks to partner young students with professionals in the Advertising industry to help guide them in their career path.

As part of my responsibilities as a mentor, I meet with a student from a local university and give her guidance on accomplishing her goals. One of which is creating a recognizable brand for herself that will be one driving force in her quest to land an internship. Looking at how much her brand has evolved since the first iteration got me to thinking about the importance of rebranding campaigns.

In a perfect world, companies would create a brand identity that fit them so perfectly it never had to change, but we don’t live in a perfect world. In the real world, companies are constantly evolving, and, while they might stick to the same core values, sometimes they change enough that their brands require some fine-tuning to match.  When this happens, it’s important to take a few steps towards making your new identity perfect.

  1. Understand what is and isn’t working: make a list, get feedback, and learn what it is that’s holding your brand back. Once you understand what about your brand identity isn’t lining up with your brand, you’ll be able to start on step 2.
  2. Now that you know what your brand isn’t, it’s time to understand what it is. No one knows your brand better than you do, so make sure you can distill your brand’s mission into one or two concise sentences. This should be the foundation of your rebranding.
  3. Take your newfound knowledge and start creating! Or find yourself an experienced partner to help guide you through the waters of your rebranding.

If you feel like your brand is in need of a facelift, contact us, and we can help you get on the right track.

 

 

 

 

Post to Twitter Post to Plurk Post to Yahoo Buzz Post to Delicious Post to Digg Post to Facebook Post to MySpace Post to Ping.fm Post to Reddit Post to StumbleUpon

, , , ,

No Comments