Posts Tagged blogs

CEA Chat Time with Our New Social Media Content Manager

Social Media Rockstar!

CEA’s Newest Social Media Rockstar!

Kim is the newest member of our rock star social media team, and she just started this week. We took some time to sit down with her and get to know her a little better!

Q: So Kim, where are you from?

A: I was born and raised right here in Clearwater, Florida. Actually, I live right around the corner from the office.

Q: Perfect! That means we can have lunch time naps at your house! When you’re not dominating the social media world, what do you like to do?

A: I enjoy spending time with my fiancé Jeff! That’s always my very favorite thing to do! I also like to go thrifting, bake and draw. I just made a cookie cake for my fiancé’s birthday!

Q: Yum! There’s an employee birthday day is next week you know (hint hint)! What brought you into the world of marketing in the first place?

A: Maybe I can whip up a special birthday surprise! To answer your question, I started college at USF as a music major, and studied clarinet performance. It was something that I loved, but it slowly became less fun as I advanced. I chose to pursue a second degree in advertising during my last two years of college. The plan was that I could fall back on it if I needed, but I wound up loving my classes and chose to make advertising my career!

Q: What makes your taste buds dance?

A: My favorite food is Macaroni and Cheese! You just can’t beat that ooey, gooey goodness! I love to cook, so I am always willing to try new foods. Even though my culinary experiments don’t always work, they are a lot of fun to make. I’m just glad that my fiancé is such a good sport!

*Editor’s Note: Stay tuned on our Facebook or Instagram for our next potluck!

Q: Facebook,Twitter, Pinterest, Google + or Instagram?  What’s your favorite and why?! 

A: I am a very visual person, so I love Instagram. Seeing the world through another person’s eyes is something that is very interesting to me. Whether it’s a snapshot of a drawing, an inside look at an exciting adventure or puppy pics, I love seeing the things that are important to different people!

Kim is ready to rock n’ roll! Want to take your social media campaign to the next level? Contact us today for our full range of services.

Post to Twitter Post to Plurk Post to Yahoo Buzz Post to Delicious Post to Digg Post to Facebook Post to MySpace Post to Ping.fm Post to Reddit Post to StumbleUpon

, , , , , , ,

No Comments

National Smile Week

As Annie would say, “you’re never fully dressed without a smile”. This week is National Smile Week and Team CEA is wondering what makes you crack a smile or grin from ear to ear everyday. Different things make different people smile, check out what makes us at CEA Marketing Group show off our pearly whites:

 

John: High tech micro processing coupled with a super high resolution IPS led display, and densely packed dpi. I love my phone!

unnamed-1

Natasha: Squishing my toes in the sand at the beach.

Screen Shot 2014-08-14 at 10.54.46 AM

Dave: Curling up with a good book on a rainy weekend evening.

Screen Shot 2014-08-14 at 11.20.38 AM

Eric: Family, the thing that gives me the biggest smiles and the happiest tears are my wife and two sons!

Screen Shot 2014-08-14 at 11.20.46 AM

Diana: My cat makes me smile because she’s always happy to see me, even if her favorite way of playing is biting my feet.

Screen Shot 2014-08-14 at 11.20.52 AM

Brittany: Family, friends and college football!

196604_1732037951758_1493028952_n

Jennifer: Every day at 5:30 when I get to pour a glass of wine

Screen Shot 2014-08-14 at 11.21.07 AM

Kelly: Closing a deal with a new client definitely makes me smile!

Screen Shot 2014-08-14 at 11.21.14 AM

Tweet us at @CEA_Marketing and SHARE what makes you smile!

Post to Twitter Post to Plurk Post to Yahoo Buzz Post to Delicious Post to Digg Post to Facebook Post to MySpace Post to Ping.fm Post to Reddit Post to StumbleUpon

, , ,

No Comments

Annual Excel Awards Recognizes CEA Marketing

unnamed

 

August 1, 2014 – Orlando, Fla. – CEA Marketing Group, a full-service marketing and advertising company earned seven awards during the Excel Awards at the Southeast Building Conference. The awards recognize top professionals from around the state for marketing and advertising initiatives and were presented at the Orange County Convention Center.

CEA Marketing was recognized for: Best Direct Mail Piece, K Hovnanian Homes; Best Online Marketing Campaign, WCI Communities; Best Consumer Promotion, Taylor Morrison; Best TV Commercial, WCI Communities; Best YouTube Type Video, WCI Communities; Best Radio Commercial, K Hovnanian Homes; Best Website, Tampa Bay Builders Association.

“This has been a great year for CEA,” says president Kelly Bosetti. “ Winning over 11 awards this year is very special to us and helps us know our award winning creative is helping our clients drive sales.”

Specializing in advertising for the real estate industry, CEA Marketing has garnered clients from across the nation marketing for luxury condominiums, insurance companies, warranty groups, college bowl games, national organizations, remodelers, credit unions, national homebuilders, hotels and more.

Founded in 1998, CEA Marketing has been recognized with hundreds of awards locally, state-wide, and nationally for their excellent advertising and marketing work. Other awards received include Sand Dollar Awards, Awards of Excellence, Prism Awards, Tampa Bay Business Journal Awards and more.

Additional information can be found by visiting ceamarketing.com or by calling 727.523.8044.

Post to Twitter Post to Plurk Post to Yahoo Buzz Post to Delicious Post to Digg Post to Facebook Post to MySpace Post to Ping.fm Post to Reddit Post to StumbleUpon

, , , , , , , , , , ,

1 Comment

CEA| 30 Days of #Gratitude

Pinterest_Logo

In the world of social media – a world where communication is fast, down to the second and where platforms are ever changing, how does an account manager and marketing team stay grounded and take the time to stop and smell the roses?

Enter stage right: CEA Marketing Group 30 Days of #Gratitude Pinterest Challenge.

The rules? Not to worry, there are just two.

Screen Shot 2014-07-08 at 9.36.19 AM

 

  1. Every day a #MotivationalQuote is sent around the office to all employees.

 

  1. For 30 days, our team takes a picture of something that brings them a piece of joy and submits it on the Pinterest Gratitude board.

 

 

The pictures that we received and continue to receive from the team are incredible. Not only do they show what happiness means to each of us, each picture tells a personal story of each employee… a day in the life through their eyes.
What made them smile each day? CLICK HERE and take a look at the board for yourself! Our board has pictures filled with…cue in drumroll… friends and family, running paths, sunsets, beach bliss, art, nature, coffee, healthy eats and drinks (aka, wine) and it continues to grow.

 

Screen Shot 2014-07-08 at 9.42.21 AM

When you change the way you look at things, the things you look at change. More than that, when you cultivate an attitude of gratitude and spot the positive in every day, you’ll have a happier office and a happier YOU.

In the world of social media and creative communications, the power of brand storytelling is what turns small projects into successful marketing campaigns.

What are your followers interested in? What’s important to them? When you find out who your audience is and what your audience is interested in you can begin to leverage these interests into content and social trends for great impact

Screen Shot 2014-07-08 at 9.40.46 AM

 

 

 

Try starting your own 30 Days of Gratitude Board and invite your fellow pinners to pin!

Download Piclab, a free app for editing your pictures and adding text. FOLLOW US and our 30 Days of #Gratitude Board to take part in the challenge!

Post to Twitter Post to Plurk Post to Yahoo Buzz Post to Delicious Post to Digg Post to Facebook Post to MySpace Post to Ping.fm Post to Reddit Post to StumbleUpon

, , , ,

No Comments

Live and Learn: 5 Things I’ve Learned from Working in Advertising

 

Graduation season is upon us. This blog is dedicated to those looking to land their first real job in the exciting world of advertising.

 

I landed my first “big girl job” at a large corporation at age 24 working in the marketing department. I went through four years of schooling yet nothing prepared me for the world of advertising like the experience itself.  Here are 5 lessons I learned that you should learn now.

 

Warning- What you are about to read is the cold hard truth.

 

1. Education is power.

If you think that just because you graduated you never have to take another class, read another book, or learn a new skill, you are mistaken. Things change quickly in this industry and if you don’t stay on top of these trends, you will be run over.

 

2. Work hard play hard.

It’s easy to find yourself staying late, coming in early, or skipping lunch to finish the work you are accountable for. What I learned the hard way was this brings a quicker burn out rate and higher stress level. No matter how busy you are, remember to take the time to balance your personal life and squeeze in things you love.

 

3. When you work in marketing, everyone thinks they can do your job better than you can.

Everyone, and I do mean everyone, thinks they have a better way to say something, a more creative approach, or a better strategy than you. Remind yourself that you are educated, you keep up on the latest trends and you have experience to know what works and what doesn’t.

 

4. As my former manager used to tell me, “we aren’t saving babies.”

You need tough skin to work in this industry. Do not let every nasty email, bad result, spelling error, or missed email eat you alive. Shake it off and promise yourself to do better the next time.

 

5. When you feel like giving up, remember why you started.

Yes it’s a tough job at times, but it’s also a job that allows you to be creative, think outside of the box, stay on top of trends and challenge yourself daily. You don’t know what you are capable of until you are challenged.

 

Congrats to all the grads and welcome to this crazy, exciting, challenging, and creative world of advertising.

 

Written by: Kristy Roeser

Post to Twitter Post to Plurk Post to Yahoo Buzz Post to Delicious Post to Digg Post to Facebook Post to MySpace Post to Ping.fm Post to Reddit Post to StumbleUpon

, , , , , , , ,

18 Comments

3 TECHINQUES TO GET THE MOST OUT OF YOUR MARKETING AGENCY

 

So you hire a marketing agency to help you rebrand your image and design a modern website. You’re not entirely sure which direction you’d like your project to go and find it easier to simply leave the decisions up to the marketing experts, giving only a vague description along with creative freedom.

Have you ever been in this scenario? Then you know how this is likely going to end up.

The project has started and you’re excited! You have the perfect idea and just gained a team of dedicated experts to bring it to fruition! What could possibly go wrong? In concept, this truly is as close to the perfect recipe as one could get, yet time and again we have seen this perfect synergy somehow fail.

Luckily, I have been in the position of a client, where I commissioned a fellow graphic designer to rebrand my own personal website, but also have my own experience as a Web Designer here at CEA. Thanks to this duality, I have some unique insight to offer to this conundrum. Here are 3 insights that may help to smoothen the process between conceptualizing an idea and bringing it to light.

 

1. Develop A Creative Brief: It’s necessary

  • Outline the scope of work and give as many details as you can to avoid multiple revisions and driving up cost. This will save you a great deal of development time and thusly a great deal of money.

 

  • Provide as much detail and direction as possible to avoid ambiguity. Left with little direction or given absolute creative freedom, you may end up disappointed with the end result. Why? One man’s vision is another mans nightmare.

 

  • Communicate your ideas to the artists and web developers behind the scenes to ensure everyone involved on the project is on the same page.

 

2. Keep Ongoing Communication: It’s Important

  • The responsibility of being a happy client does not rest solely on the shoulders of the marketing agency. In fact, a great deal of responsibility lies with the client themselves.

 

  • It is vitally important to designate a key decision maker within your organization to manage conflicting opinions and keep in constant contact with the marketing firm.

 

  • This individual manages change in the account including charges. It is best to address changes early on, and keep all parties “in the know” as to the current status of the project, and whether or not these issues have caused the scope to change.

 

  • Ongoing communication helps to meet target dates and to keep the project going with a clear goal in mind. I cannot tell you how often I’ve had to wait and wait for hours, sometimes days, even weeks for a client to get back to me. As you can imagine, this lack of steady communication greatly impacts the project.

 

3. Determine Your Resources: Who & What Is Needed?

  • As a web developer, I cannot stress this enough. Client, it is your responsibility to provide a means to access the required resources necessary for the project. Take for example, if you were commissioning an agency to create for you an e-commerce website.

 

  • Web developers will require content to fully put this website together. Do you have a means to provide product images and organized product details for the item you are marketing? How about informational content for pages, or rather, SEO optimized copy for your new website?

 

  • Details such as these are vital to the well being of the project and you will need to designate people responsible for the individual pieces of the project.

 

I understand this may seem like a lot to ask of a client. Your time is valuable, and that’s why I believe the above tips will help you to better interact with an agency, and create higher quality creative. Take my word for it; you will save time, money, and effort in the long run!

 

Challenge yourself! Put these 3 techniques into practice with your next project and reap the rewards!

 

Want some more advice?

Visit www.ceamarketing.com or follow us on Twitter @kbosetti for Social Media & Marketing tips & tricks!

 

Post to Twitter Post to Plurk Post to Yahoo Buzz Post to Delicious Post to Digg Post to Facebook Post to MySpace Post to Ping.fm Post to Reddit Post to StumbleUpon

, , , , , ,

No Comments

How to Explain a Hashtag to Grandpa

 

At a recent family gathering, we were sitting around the dinner table discussing the good old days. One of my cousins commented on Throwback Thursday and asked if #TBT was Twitter’s most widely used hashtag. That’s when Grandpa spoke up. “What the heck is a hashtag anyway? Why do you need one?’

 

Well, Grandpa, you’ve come to the right place to learn.

 

What is a hashtag?

  • A hashtag is a keyword preceded by a pound sign (#).
  • The pound sign turns any word or group of words that directly follows into a searchable link.
  • Hashtags allow you to organize content and track discussion topics based on those keywords.

 

Although they may seem confusing and unnecessary, they are very important to the way we communicate online, and it’s important to know how to use them.

 

Why do I need a hashtag?

 

  • A hashtag expands the reach of your tweet beyond those who follow you to those who are searching for like content.
  • Anyone sharing content on a relevant topic can include a hashtag. That content then becomes a searchable link to your tweet.
  • Tweets with hashtags get twice the engagement than tweets without hashtags and are twice as likely to be retweeted.

 

Three key tips for all #users:

1. Be specific: If you’re using a hashtag to join a conversation, make sure the hashtag is specific and relevant to your topic. If you’re talking about Mother’s Day, use #InspiredByMom instead of simply #Mom. A vague or generic hashtag like #gifts or #flowers isn’t as effective either.

2. Make it simple: Hashtags, like links, look like spam if they are used too often. Three hashtags should be the maximum on Twitter and Facebook, but you can get away with more hashtags on Instagram and Vine.

3. Give context: A tweet that contains only hashtags is confusing and boring. If your tweet simply reads, “#angry,” your followers won’t know what you’re talking about. Similarly, if you tweet, “#TheVoice is #awesome,” you’re not really adding much to the conversation.

 

So, Grandpa, if you want to look on Twitter, Facebook or Instagram and reminisce, search Throwback Thursday with #TBT and entertain the young‘uns for hours.  I hope this helps, and remember #iloveyou.

Written by: Gayle Hannah Hill

Post to Twitter Post to Plurk Post to Yahoo Buzz Post to Delicious Post to Digg Post to Facebook Post to MySpace Post to Ping.fm Post to Reddit Post to StumbleUpon

, , , , , , , , , ,

38 Comments

3 Simple Steps to Choosing the Perfect Image

 

When I landed my first internship I was ecstatic. My mind was filled with ideas of all the exciting and challenging projects I would work on, the designs I would make, and what I would learn.

My first exciting task was to search for perfect stock images. Woohoo. I remember spending hours poring through the stock image website trying to find various images that captured a certain spirit or feeling for a client’s website.  My entire first week was pulling as many stock images as I could that fit the requirements, and it was about exciting as it sounds. However, bored as I was, I did learn a few tricks of the trade for finding just the right image for a project.

 

1. Take Your Time

  • Now, this isn’t an excuse to spend a whole day browsing your favorite stock photography site, but it does mean you should spend more than a few minutes searching for the right image. Depending on which site you’re using, you should be able to shorten your search through a variety of filters including:
    • Size-There’s nothing like finding the right image for your print ad only to see it’s only for web.
    • Format-landscape, portrait, vector, photo, icons, the list goes on and on
    • Image content-Maybe you’re looking for a photo with people, but only families. Wait, only families with two children, but they both have to be under 12. Oh, and they should have a dog. Starting to get the picture? Don’t get too specific or you’ll end up with no images at all.

2. Avoid Clichés

  • You’re searching for that perfect image that symbolizes agreement, commitment, and dedication. Suddenly you see it: two hands shaking in agreement of a job well done. Perfect, right? Before you click download, ask yourself this:
    • Does this photo look familiar?
    • Have I seen it a million times before?
    • Is my ad/blog/website going to look as bland as the multitude of others using the same clichéd image?
  • If you answered ‘yes’, then you should find a better image.
  • With such a variety of images available from a multitude of sites, there’s no reason to use the same old images that your consumers are already used to. This goes back to the first step: take some time to find an image that sets you apart.

3. Keep It Legal

  • It’s easy to search Google images and pull the best picture you find, but it’s also not necessarily legal. Sure, some photographers and artists put their work online for free usage or free usage with proper accreditation, but they are not the majority. Before you start pulling all those great photos, check to see whom they belong to, what the license agreement is and if you’re allowed to use them. If not, you could end up with a cease-and-desist letter or a lawsuit.

 

Finding the perfect image for your project can be difficult, but with these simple steps you’ll find the right one in no time. Here are some great websites for pulling ‘legal’ stock images for you or your clients:

  • Istockphoto.com
  • Thinkstock.com
  • Shutterstock.com

Post to Twitter Post to Plurk Post to Yahoo Buzz Post to Delicious Post to Digg Post to Facebook Post to MySpace Post to Ping.fm Post to Reddit Post to StumbleUpon

, , , , , ,

1 Comment

You Can Run But You Can’t Hide: How to Use New Technology to Convert Email Leads

 

Marketers can reach prospects through many channels, both traditional and digital. With the evolution of the Internet, many people started heavily marketing through email because you can reach more people for less money. Not bad, right?

 

The problem is just because your company sends an email does not necessarily mean the receiver is reading it. If they are reading it, it doesn’t mean they are necessarily clicking through to your website. Marketers had no way to gauge who was reading their emails and who was clicking through to their site. Thanks to email retargeting now marketers can.

 

Retargeting: a cookie-based technology using simple Javascript code to anonymously “follow” your audience all over the Web.*

 

How does that work?

  1. Potential customer visits your site.
  2. Leaves your site without making a purchase, asking for more info, calling, etc.
  3. Later, while surfing the web, they are retargeted with an ad for your business.
  4. They remember being on your site and click the ad. This brings them back to your website and recaptures their attention and interest in your product.

 

So then what is EMAIL retargeting?

Email retargeting is similar to this. We can decipher who looked at an email you sent and follow up with them at a later time even if they didn’t click through to your site.

 

How does it work?

  1. A pixel is embedded in every eBlast your company sends out.
  2. When the email is opened, the cookie drops in the readers’ browser. This will tell us whether they read the email or not and if they clicked through.
  3. We can then retarget those people who opened the email to read it but didn’t click through. With retargeting, follow up marketing is possible.

 

Why is this important?

Everyone selling something knows converting leads into sales is essential. Using retargeting, you can follow prospects once they’ve left your website or email regardless of where they go online. If someone read your email, they are interested enough in what you have to say but might need a little more push to gain more information.

If this is a service you believe could benefit your company, call us. We would love to talk. Talking is our favorite. Well, talking and converting leads.

 

*The retargeter.com

 

Written by: Kristy Roeser

 

Post to Twitter Post to Plurk Post to Yahoo Buzz Post to Delicious Post to Digg Post to Facebook Post to MySpace Post to Ping.fm Post to Reddit Post to StumbleUpon

, , , , , , , , , , , , ,

1 Comment

4 Ingredients for Twitter Success

Just like the ice cream flavor of the week, social media is constantly changing. From custom timelines to tagging photos there is always something new to learn. As a social media content creator and trainer I always find that before I can preach about the latest trends, I need to teach the basics.

What is your goal? Most of our clients’ goals are to build brand awareness, gain followers and turn followers into customers. Before you can feast on success try starting with these 4 basic ingredients.

4 Ingredients to Build Your Twitter

1. Attract a Targeted, Engaged Following

  • Two words to live by: be useful – become your followers one stop shop for all their answers in your specialization.
  • Focus: remember your passion – you don’t have to be the jack of all trades

2.  Build a Community

  • Listen Up: follow your timeline and what your community is saying and reply!
  • Numbers aren’t everything: it’s not all about how many followers you have. It’s more about the quality of followers or potential clients you can gain
  • Show your love: follow your followers back, giving them a shout out on #FF ‘Follow Friday’ and notice their engagement
  • Connect with influencers: try out HootSuite

3.  Develop Relationships

  • Hard way or the highway: it might take more time, but give your followers compliments, don’t just press ‘ReTweet’.
  • Sharing an article? Tag the author or news source!

4. Keep Up with the Trends

  • Partake in Twitter trends: before you know it followers will be waiting for your #MotivationalMonday tweet to get them through the week.
    • Motivational Monday
    • Twitter Tuesday
    • Would If Wednesday
    • TBT (Throwback Thursday)
    • FF (Follow Friday)

Now put them all in one Twitter account for 100 degrees and wait for your Twitter success!

Need more? Call me, tweet me if you wanna reach me @doyleb08 #TeamCEA

Post to Twitter Post to Plurk Post to Yahoo Buzz Post to Delicious Post to Digg Post to Facebook Post to MySpace Post to Ping.fm Post to Reddit Post to StumbleUpon

, , , , , , , , , , , , , ,

No Comments