Improving Your SEO


CEA Blog 10

Boooo! It’s Halloween week! You know something that has always scared me? SEO.  Seriously! That is until I went to an awesome SEO training and learned some tricks (and treats) of the trade.

SEO is so much more than just adding keywords into your website content. There are a lot of components that go into optimizing your website to help make your site more visible and improve sales.

Keep in mind, it’s important to never focus on one thing. As often as Google changes algorithms, they could turn off your main “faucet” at any point.

Don’t be scared. Follow these 3 steps to start improving your SEO right now!

  1. Research- This is the most important step in improving SEO.
    • Consider who you are competing against with certain words. It will be much more difficult to place for “new homes than “energy-efficient single-family homes in Charleston South Carolina.”
    • Ask yourself, “what would I search for?“
    • Utilize free and paid tools that can help you determine what people are searching for- not just what you think they are searching for.  Check out Google Trends, Google AdWords, Keyword Planner, WordTracker, SEMRush to name a few.
  1. Write content for visitors – (not search engines)- Great content is shared. Your content should be easy-to-read, organized, interesting and relevant. Avoid long paragraphs, keep it FRESH and updated constantly.
  1. Optimize your page- Once you’ve written your content to appeal to readers, go back and tweak for optimization. Keep keywords close to each other and keep them close to the beginning of HTML tags. How else can you optimize?
    • Title Tags
    • Meta descriptions
    • Meta keyword tags
    • H1 and H2 tags
    • Link text
    • Body text
    • Bulleted text
    • Bold and italics
    • Image ALT attribute
    • URL

(If you don’t know what these mean, contact CEA!)

In addition, tracking analytics can tell you important information like time spent on pages, bounce rates, etc. This may lead you to rethink content on a page or links.

Keep in mind, SEO is an ongoing process. It is not a one and done kind of project. Keep content updated weekly if not more. Constantly search for ways to improve based on analytics and search results. Consider other means of getting page one visibility through incorporating press releases, multiple social media platforms, videos etc.

I told you it wasn’t so scary. Let’s be honest, ranking on the first page of Google is a boo-tiful thing. Would you like to take your SEO from spooky to spectacular Contact CEA Marketing at 727.523.8044 or email kristy@ceamarketing.com

 

 

Post to Twitter Post to Plurk Post to Yahoo Buzz Post to Delicious Post to Digg Post to Facebook Post to MySpace Post to Ping.fm Post to Reddit Post to StumbleUpon

, ,

  1. No comments yet.
(will not be published)