I went to Social Fresh in Tampa this year and listened to Maggie Fox (@maggiefox) from Social Media Group talk about her experiences moving Ford Motor Company into this new form of marketing. One of the things she said that really stuck with me, “businesses need to start thinking like media.”
1. You must first create a remarkable experience
2. Promote that experience, or “syndicate” that experience, across the channels that you “own”- so in essence, Facebook, Twitter, YouTube, these are your stations to broadcast your content – the content is really like your programming, the more compelling, the better!
3. Then use those remarkable experiences within your paid advertising strategy
So, it all starts with creating a REMARKABLE experience; now that is A LOT easier said than done. What is REMARKABLE? And, how do you achieve it? No matter who you read and what you hear, most people will consistently say in order to be successful on social media, content is king! So, CEA Marketing Group has focused on online contests to create that REMARKABLE experience, and for us, REMARKABLE just means something that people can care about and relate to. But, how do you create an online contest that people will participate in and care about, especially because contest are so prevalent these days? And, how do you comply with all these new standards – ie Facebook? I will be outlining over the next couple of weeks key considerations regarding ‘How to Create a Social Media Contest’. Tune in!
Our latest campaign drove in 45 contestants, 200,000 votes and over 270,000 pageviews. 
Find out more soon!
