By: Jennifer Maxfield (Contact me at CEA’s Facebook or jennifer@ceamarketing.com)
First off – what is FBML? The Facebook Developer Wiki pretty much outlines the cut and dry of what Facebook Markup Language is all about.
There’s probably a huge amount of possibilities I am not even aware of, but the major opportunity FBML has created for me as a marketer are customized, graphically-driven pages. No more boring text notes! CEA Marketing Group has been re-designing our clients’ fan pages, and we are loving the flexibility. We can better brand our clients, make call to actions more impactful, and have a lot more fun, embedding video and links within the page in a more visual and creative way.
I have to give credit to the page that really inspired us EZineArticles – they have a great theme, and they kept everything super clean. What I also really like is the ability to customize what page a visitor lands on depending on if they already “Liked” your page or not. If the visitor hasn’t yet become a fan (Sorry, it’s just easier to use FAN when writing) of your page, that person can arrive on a Welcome page specifically created to get them to join! ‘CLICK ON LIKE TO JOIN’ says the gigantic red arrow!!! If they are already a “Liker,” then that person will land on the fan page wall.
Here are some examples of recent work we’ve done using FBML:
This is what we used to have to do to describe a contest, using a text note.
This is what we can do now with FBML pages. MUCH BETTER!
Other pages to check out!!!
Want to learn more? E-mail me jennifer@ceamarketing.com or call CEA Marketing Group at 727-523-8044. Design starts at $250.00 per page! Please verify pricing with me 
– May 7, 2010.
