CEA Marketing Group

By: Jennifer Maxfield (Contact me at CEA’s Facebook or jennifer@ceamarketing.com)

First off – what is  FBML? The Facebook Developer Wiki pretty much outlines the cut and dry of what Facebook Markup Language is all about.

There’s probably a huge amount of possibilities I am not even aware of, but the major opportunity FBML has created for me as a marketer are customized, graphically-driven pages. No more boring text notes! CEA Marketing Group has been re-designing our clients’ fan pages, and we are loving the flexibility. We can better brand our clients, make call to actions more impactful, and have a lot more fun, embedding video and links within the page in a more visual and creative way.

I have to give credit to the page that really inspired us EZineArticles – they have a great theme, and they kept everything super clean. What I also really like is the ability to customize what page a visitor lands on depending on if they already “Liked” your page or not. If the visitor hasn’t yet become a fan (Sorry, it’s just easier to use FAN when writing) of your page, that person can arrive on a Welcome page specifically created to get them to join! ‘CLICK ON LIKE TO JOIN’ says the gigantic red arrow!!! If they are already a “Liker,” then that person will land on the fan page wall.

Here are some examples of recent work we’ve done using FBML:

ESPN Beef ‘O’ Brady’s Bowl

This is what we used to have to do to describe a contest, using a text note.

This is what we can do now with FBML pages. MUCH BETTER!

Other pages to check out!!!

Ron Rose Production

Holiday Builders

CEA Marketing Group

GTE Federal Credit Union

Want to learn more? E-mail me jennifer@ceamarketing.com or call CEA Marketing Group at 727-523-8044. Design starts at $250.00 per page! Please verify pricing with me – May 7, 2010.