Archive for category Web

Beginner or Pro, 6 Facebook Answers You Need To Know

 

 

Come take a seat with our Social Media Expert and Facebook Queen Kari Lochamy as she answers 6 valuable and important Facebook questions.

 

1. How does social media play a role in the sales cycle?

With such easy access to online consumer reviews, customers are no longer heading straight to the store to purchase your product. Right from their mobile device they are researching your company and what people are saying about that product. Where do they find this information? A multitude of places can hold online opinions, but the most common place is through social media. 1 in 3 people who use social media prefer interacting with companies via Twitter, Facebook or another network rather than via phone. If people are complaining, the proof is visible for everyone to see. More so, if people are complaining, how is the company handling it? Things will inevitably go wrong and customers just want to know the company they are purchasing from has their back. Word of mouth is now digital. 92% of individuals trust the messages/recommendations they receive from friends. Where are their friends talking about their new favorite place to shop? Social Media.

 

2. What is the difference between Facebook Ads & Facebook Promoted Posts?

Facebook Ads are used to target people who do not already “Like” your page and convert them into “Followers”. Facebook Promoted Posts are status updates or posts that are pushed out by setting a daily budget towards promotion. Both of these techniques are necessary because Facebook is now considered a “Pay to Play” platform. Without a Facebook Ad budget, few will know your page even exists. Without a Promoted Post budget, less than 6% of your followers will see your status updates or posts.

 

3. How can you target your audience through Facebook Ads?

Through Facebook Ads you are able to target audiences based upon not only age and location but also by gender, interests, connection to your Page and more.

 

4. What makes a GREAT Facebook Ad?

A good Facebook Ad can be defined by many things from audience targeting to engaging creative. A GREAT Facebook Ad digs deep to understand what your customers truly want. Note that your image is going to be what gets them to read the content. Think about what your customers are looking for when they search for your product and incorporate that in the creative. People want easy and straightforward information. Engage them by asking a question that you already know the answer or by mentioning an obvious statement (ex: “Do you like the beach?” or “You deserve to live in luxury.”) Set a strong budget and let it run long enough to achieve results. A combination of all of these tips will ensure a GREAT Facebook Ad.

 

5. What is an effective budget for Facebook Ads and Promoted Posts?

Before you can create an effective budget, you have to set a goal. How quickly would you like to see your page grow and how often will you be posting? The obvious answer would be “fast” and “every day” but your goal needs to be achievable. Social media presence is extremely important and if you are a new Page, think bigger when it comes to planning your budget. Get your name out there and as brand recognition grows, you can reevaluate your Ad budget. Although, keep in mind, as Facebook continues to change and grow, your Promoted Post budget will have to do the same.

 

6. What is my social media ROI?

ROI is “Return On Investment”. For many this means, “How many sales have I gained from the money I’ve spent?” But with Facebook, sales shouldn’t be your number one goal. Social media is all about engaging with customers, relating to your consumers and customer service. When checking your return on investment for social media, it is important to thoroughly investigate your posts’ analytics. Even if people are not visibly engaging with your posts by Liking, Sharing or Commenting, they may be clicking through to your site or clicking on the post itself. This is ROI. You’re providing information your audience needs and wants and they will recognize your brand as a reputable source.

 

Would you *LIKE* to know more? LIKE CEA Marketing Group’s Facebook Page for updates on what’s happening and updating in the social media world.

 

Was this helpful? *Comment* below and *share* your thoughts on the topic!

 

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3 Simple Steps to Choosing the Perfect Image

 

When I landed my first internship I was ecstatic. My mind was filled with ideas of all the exciting and challenging projects I would work on, the designs I would make, and what I would learn.

My first exciting task was to search for perfect stock images. Woohoo. I remember spending hours poring through the stock image website trying to find various images that captured a certain spirit or feeling for a client’s website.  My entire first week was pulling as many stock images as I could that fit the requirements, and it was about exciting as it sounds. However, bored as I was, I did learn a few tricks of the trade for finding just the right image for a project.

 

1. Take Your Time

  • Now, this isn’t an excuse to spend a whole day browsing your favorite stock photography site, but it does mean you should spend more than a few minutes searching for the right image. Depending on which site you’re using, you should be able to shorten your search through a variety of filters including:
    • Size-There’s nothing like finding the right image for your print ad only to see it’s only for web.
    • Format-landscape, portrait, vector, photo, icons, the list goes on and on
    • Image content-Maybe you’re looking for a photo with people, but only families. Wait, only families with two children, but they both have to be under 12. Oh, and they should have a dog. Starting to get the picture? Don’t get too specific or you’ll end up with no images at all.

2. Avoid Clichés

  • You’re searching for that perfect image that symbolizes agreement, commitment, and dedication. Suddenly you see it: two hands shaking in agreement of a job well done. Perfect, right? Before you click download, ask yourself this:
    • Does this photo look familiar?
    • Have I seen it a million times before?
    • Is my ad/blog/website going to look as bland as the multitude of others using the same clichéd image?
  • If you answered ‘yes’, then you should find a better image.
  • With such a variety of images available from a multitude of sites, there’s no reason to use the same old images that your consumers are already used to. This goes back to the first step: take some time to find an image that sets you apart.

3. Keep It Legal

  • It’s easy to search Google images and pull the best picture you find, but it’s also not necessarily legal. Sure, some photographers and artists put their work online for free usage or free usage with proper accreditation, but they are not the majority. Before you start pulling all those great photos, check to see whom they belong to, what the license agreement is and if you’re allowed to use them. If not, you could end up with a cease-and-desist letter or a lawsuit.

 

Finding the perfect image for your project can be difficult, but with these simple steps you’ll find the right one in no time. Here are some great websites for pulling ‘legal’ stock images for you or your clients:

  • Istockphoto.com
  • Thinkstock.com
  • Shutterstock.com

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Email Marketing – What you NEED to know

With spam filters getting more and more robust, how do you make sure you email campaigns are getting to your existing and potential clients? There is a lot to it, but let’s keep it basic today.
  1. Keep it simple
    People are on the go more than ever, with over 50% of people checking their email via their phones these days. So with that, make sure your message is clear and precise. Keep your hook or call-to-action above the fold, and try to avoid image-heavy emails.
  2. Less is more
    Staying along the theme of keep it simple, using less images means the email can load faster and it’s typically much easier to read. By going with a font-based email, versus an image based email, your user will have a much better experience via desktop or mobile device. A much better user experience means they’ll be more likely to open future emails and not just send them to trash.
  3. Quality over quantity
    Keep your lists up-to-date. By sending to those that haven’t opened an email in 6 months, you can actually reduce the chance of others receiving the email in their in-box. With so much data now being processed in real-time, it can now effect how many emails get into an in-box and what gets labeled as spam or junk. When you keep your list clean and current, not only will your open rate jump because your list will tend to be smaller, but you’ll see your click-through rate increase as well because those that want your emails will actually be getting them.
  4. Responsive or not
    Be aware of responsive layouts and who your consumers are. While we typically recommend going responsive these days, many older email clients, like older versions of Outlook, are not supporting these layouts and causing a very bad user experience. It’s a risk vs. reward feature. Will you reach more quality clients by going responsive, or will you upset too many who’s email isn’t complaint? Typically those that don’t stay fairly up-to-date with technology, aren’t our best customers anyway.

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Down, Set, #Tweet

In the sports world, you can get live score updates, discover broken records, get behind-the-scenes look at your players and teams within seconds on social media.

More than 80% of sports fans monitor social media sites while they are watching a game on TV.  60% monitor them while they are at the game.  I knew we needed to dive in headfirst and take over the social media side of bowl games.

Without knowing my limitations, I kept having a bunch of Naggin’ Nancy’s blowing up Gator Bowl’s timeline about this infamous Faux Pelini (the parody account of Nebraska’s head coach Bo Pelini), little did I know that he would flip CEA’s social media world upside down.

Who would have thought that one innocent conversation would lead CEA to the pages of ESPN. “Nebraska fans were kind of bugging the Gator Bowl, like, ‘You guys got to talk to Faux Pelini, you can’t just let this guy go unnoticed,’” Matt Repchak, digital media director for Florida Citrus Sports said. “And finally the Gator Bowl rolled up their sleeves and was like, ‘You know what, we’re going to do it. We’re going to have fun with it,’ and kind of pushed us out of the way, which was great.”

@FauxPelini changed my view of bowl game social media marketing and because of him, a lot of time, energy and an addiction to college football, I give you my impact on college bowl games with some help from my handy dandy sidekick Amanda.

 

#GatorBowl

Facebook: 12,082 followers to 18,704 followers.

Twitter: 2,600 followers to 8,900 followers.

Instagram: 0 followers to 568 followers.

 

The method behind our madness you ask?

The recipe for 1 serving size of successful bowl game social media marketing:

Researching 100%, Communication 100%, Dedication 100% , Creativity 100%, Humor 100%, Fan Interaction and Engagement 100% all mixed up with some corky fun! (Thank to you Faux Pelini!)

 

#OverNOut

Brittany Doyle [ the voice behind this madness ]

Take a look at our best interactions here:

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3 Great Web Design Trends for 2014

3 Great Web Design Trends for 2014

Three things to make your website appealing, functional, and informative in today’s mobile world.

Below you will find three techniques to create or update an aging web layout to compete and flourish in today’s mobile world.

1. Mobile Responsive Websites – Media Queries:

Responsive web design is a relatively new trend in web development that has piggy backed alongside the advent of tablets and smart phones. The standard of coding techniques had to adapt to these new devices to create optimal viewing experiences, easy reading and navigation with little screen real estate available to display content. Thus were Media Queries born, a relatively simple bit of CSS3 that adapts the layout of a webpage to the device screen based on how many pixels are available on each device. This adaptive code is essential for business marketing and branding in todays mobile world where visitors to a site are more likely to look up information on their way out the door or while in the cars with web access on their mobile devices.

 

2. Web Traffic Statistics – Google Analytics:

 

For marketing, statistics are life when it comes to web traffic. We need to know our traffic, traffic sources, and we need the ability to measure our conversions and sales. Google Analytics has become the most widely used web statistics service and for good reason. It allows marketers and webmasters to track visitors from social networks, search engines, as well as referring sites and direct visits. It can also be utilized for pay-per-clicks, email marketing, advertising and tracking links. There are many more in-depth advanced features available through the use of Google’s API (Application Programmer Interface). There are two versions available to the public, one being a free of charge basic service and the other a premium version for businesses. Implementing some form of tracking on your web domain is essential to know the effectiveness of your web presence.

 

3. Content Management Systems – WordPress:

Though only required for certain kinds of businesses, content management systems are the wave of the future, and utilizing a CMS such as WordPress makes installing responsive layouts and monitoring analytics very easy for non-technical users. WordPress is a CMS software that businesses can use to easily create beautiful and functional webpages whose content can be easily manipulated and analyzed. Like Google Analytics, content management systems are the wave of the future and have both basic free versions as well as premium options such as easy to install plugins. These plugins allow users to quickly update their WordPress site with professional functionality in a beautiful package.

We here at CEA believe it is essential that our web presence be accessible to all devices to maximize our reach. We think you should drink the Kool-Aid too.

 

Written by : John ( Smiley) Atkinson

 

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CEA Marketing Group Team Member is now Google Ad Word Certified

Diana Aguilar-Flores of CEA Marketing Group recently completed extensive training to become Google Adwords certified. After two months of rigorous training, hundreds of pages of reading, exercises and two tests; Diana is now an official Google Adwords expert.

Diana is a recent graduate of the University of South Florida majoring in Mass Communications with a focus on an Advertising degree. While in school, Diana was an active member of the American Marketing Association (AMA) where she held the role of Officer. She was also a Graphic Designer for the USF Campus Activities Board, and member of the Big Cat Rescue internship through the AMA and a member of the National Student Advertising Competition. While in school, Diana completed two internships at Dunn&Co and the Clear Agency.

Upon being hired at CEA Marketing Group, Diana was challenged with the task of become Adwords certified to help B2B and B2C clients’ SEO. To prepare for the examination, Diana was required to read over 800 pages on Fundamentals and Search Advanced. She was also required to create an adwords account to familiarize herself with the dashboard and review other campaigns before having to start her own campaign as practice.

Being Google Ad Word certified is the first step to being a Google Partner. As a Partner, CEA Marketing Group can work with new clients on Google Partner Search. This is just another way CEA stays on top of the latest technologies to help clients maximize their marketing efforts.

“It’s very exciting to learn Google Adwords. For me, it’s a very important move towards being able to create and implement efficient SEM campaigns for clients,” said Diana.

CEA Marketing Group is a full service marketing and advertising agency serving the Tampa Bay area and nationwide clients. The agency caters to client genres including the home building industry, banking institutions, advanced technology, restaurant and hospitality, music, sports and professional services. Offering cutting edge solutions, CEA does it all; social media, websites, banner ads, SEO, signage and displays, direct mail, eBlasts, event coordination, copywriting, design, and much more.

 

Learn more about CEA Marketing Group by visiting www.ceamarketing.com or by calling 727-523-8044.

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You can run but you can’t hide.

If you own a computer, you most likely have been a victim of retargeting. You know, that pesky little ad that seems to find you no matter what website you land on? For consumers, it can often represent as a reminder. “ OH yeah, I forgot I loved that sweater. Oooh, and now it’s 30% off. BUY!” For advertisers, it’s a way to continuously poke at a consumer to ensure they are not forgotten.

Facebook released Tuesday that they are introducing the ability to retarget via mobile devices.  They are now able to target consumers as they jump from laptop, to tablet, to smartphone.  Facebook spokeswoman Elisabeth Diana said, “We are giving marketers more flexibility in the way that they can target.” She continued, “in turn it’s good for people who see the ads because the goal is for them to be more targeted.”

Today’s ad advances are Facebook’s first attempt at bridging the device divide between mobile and desktop that has vexed marketers. (www.adweek.com)

Chris Cunningham, CEO of social advertising firm appssavvy said,  “ The ability for advertisers to reach consumers across their many smart devices is a crucial step for marketing.” “It’s a growing trend,” he said.

The upgrades to “custom audience” advertising offer a simplified version of retargeting. Facebook plans to open the new capabilities for select partners only over the next several weeks.

So beware computer addicts, those pesky sweater ads are about to follow you all the way to your phone.

Love always, Social Butterfly Amanda

 

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Facebook Ads Aim to Help Mobile App Marketers

Yesterday, Facebook released how they plan to help mobile app marketers everywhere. Mobile marketers go great lengths to get consumers to download their apps. With the exception of “go-to” utility apps such as Google Maps or YouTube, consumers tend to discontinue using certain apps and then deleting them shortly after.

Facebook revealed an ad-targeting feature designed to bring consumers BACK to those apps. These ads are now going to zero in on people who have already downloaded a company’s app while suggesting that they come back to utilize certain aspects. By advertising a specific call to action such as “ Listen Now,” “ Watch Video”, or “Play Game,” consumers are more likely to click and be directly taken to that app.

The most common mobile app install ads are gaming, retail, hospitality and music.

Once a consumer clicks the app, their phone will recognize whether or not they have the app downloaded. If not, they will be directed to their app store.

Have you noticed any of these ad- targeting features on your mobile devices?

 

 

 

Photocredit:http://blog.cfcu.org

Cited sources:www.mashable.com and www.adweek.com

 

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A whole new world

For many brands, their website is the hub of communication. Where they display their products and services, where they are able to showcase customer reviews and testimonials as well as a place to inform consumers of who they are and what they do. 21% of web traffic now come from tablets and smartphones. ( http://www.mobile-ent.biz)  With this growing statistic, brands are having to accommodate with how consumers are viewing their websites.

Creating a separate version of their website for each unique device would be impossible, or at least impractical. Should business suffer the loss of visitors because their site is impossible to view on mobile devices? Or is there another option?

The answer is creating an all-in-one solution for viewers. The answer is to create a responsive website.

Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. (http://coding.smashingmagazine.com) As users switch from their desktop to their mobile phone, the website will automatically switch to the appropriate viewing sizes for all resolution, image size and scripting.

Brands are no longer having to design three separate and unique websites for every device under the sun. With responsive web design; consumers can view the message with ease. The days of pinching, sliding and zooming are over.

Welcome to the world of responsive web design.

 

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Improve Your Website Right Now

Ahhhhh….websites. The bread and butter to most businesses ever since the Internet was invented. The sad (and scary) truth is, this is the first place most people come to to find more information about your company, but most of us don’t spend as much time keeping it updated and as current as we should.

Let’s make a pact to stop the madness, and start spending more time on ourselves….or rather, our websites.

Here a few tips to keep in mind when updating your site.

  1. Think from the eyes of you customers. Constantly take a step back and ask yourself, “would this make sense to a new customer.” Many people neglect to make a statement on the home page about what the company does. Think through your navigation from their perspective. What would the logical order be to a customer?
  2. Condense the menu. Simplicity is key. A cleaner navigation makes it easier for people to spot what they are looking for, making for a better customer experience. No one wants to dig through a site to find something.
  3. Place a call to action on every page. Is your goal for people to call the company? Email you? Visit your office? Whatever the goal, make sure it is clearly visible on every page of the website.
  4. Add an About Us. People like to know they are dealing with people ( as opposed to aliens). Whatever the reason, about us pages that highlight the employees, feature bios, and experience do well.
  5. Simplicity is key. A web page with half a million things on it, is not benefiting anyone. Customers will be confused on what to focus on, and your brand and messaging will be lost in the mix.
  6. Make your site mobile-friendly. Over 60% of the population owns a mobile phone. If your site isn’t designed to be mobile, there is a chance people will move on to a competitor who DOES offer a mobile site. Having a mobile optimized site simply means customers won’t need to zoom in, out, or scroll. The website resizes automatically to fit the screen they are viewing it from. Talk about user friendly!

Your website can improve if you invest a little time and money into it. CEA Marketing creates websites with all of the above and then some. Ask us today about how we can design a site customized for you!

 

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