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Parade of Homes 2015 – Metro Development Group

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Have you seen the creative for Metro Development Group’s Tampa Bay Parade of Homes ads? CEA Marketing Group is proud to have worked closely together to develop the unique look for their Parade of Homes splash page. Stop by and check out their showcase homes around Tampa Bay, and unique amenities like ULTRAFi!

Ready to update your website or launch a splash page? With our full range of digital services, CEA can help you drive results and gain qualified leads!

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My Heart, My Life, My Lessons

 

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Upon nearing the first year following my heart attack, I’d like to describe—from that moment on—how it has affected my life’s perspective.

Prior to sharing such, however, words cannot begin to express the gratitude I have for my co-worker, Brittany Doyle, who dialed 911 and insisted upon my transport the hospital, whereupon, a couple of arterial stints later, I survived.

Such said, below are the post-heart attack life’s guidelines I try to abide by everyday:

1. Plan for Tomorrow, Live for Now

As Jason Mraz famously sang in his catchy tune, ‘Living in the Moment’, so true lies this No.1 lesson. While it’s prudent to set future goals and work toward their achievement, it’s equally important to be attuned to the moment and seek those joys manifest therein.

2. Don’t Sweat the Small Stuff

Daily living always spouts forth a series of challenges. Most of which are inconsequential in the grand scheme of things. Recognize those that are irrelevant, and allow them to roll off you like water over a duck’s back. Concentrate on those issues that are TRULY important.

3. Set Aside “Me” Time

Life can often appear to be an unending, hectic affair. Abate personal stress by setting aside a bit of time each day to lower the blood pressure in doing whatever makes you feel totally relaxed and blissful. For some this might mean using your lunch break to go for a park side run, flip tires, attending an evening drawing class or practicing the art of slowing down your breath in a yoga class.

4. Cherish Friends and Loved Ones

Regularly let friends know how much you care for them. To those you deeply love, demonstrate it in all ways possible, without any restraint, whatsoever. All will be returned, manifold. Trust me.

5. Eat Well

Maintain a diet comprised of healthy food intake. The old saying of “you are what you eat” rings true. For some healthy recipes, check out our Pinterest board!

6. Maintain a Sense of Humor

Forget the apple! Laughter in the day keeps the doctor away! Laughter releases endorphins that not only extend general wellness and life expectancy, but also makes living whole. Chuckle at jokes about life’s general conditions, belly laugh when it comes to self-deprecation, though (rule of thumb), never crack a smile when slights are directed at the expense of individuals.

 

The above “My NEW Life” guidelines have helped to mend my heart, mind, and soul.

 

What are your daily principles for living?

SHARE them with us!

 

 

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National Smile Week

As Annie would say, “you’re never fully dressed without a smile”. This week is National Smile Week and Team CEA is wondering what makes you crack a smile or grin from ear to ear everyday. Different things make different people smile, check out what makes us at CEA Marketing Group show off our pearly whites:

 

John: High tech micro processing coupled with a super high resolution IPS led display, and densely packed dpi. I love my phone!

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Natasha: Squishing my toes in the sand at the beach.

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Dave: Curling up with a good book on a rainy weekend evening.

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Eric: Family, the thing that gives me the biggest smiles and the happiest tears are my wife and two sons!

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Diana: My cat makes me smile because she’s always happy to see me, even if her favorite way of playing is biting my feet.

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Brittany: Family, friends and college football!

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Jennifer: Every day at 5:30 when I get to pour a glass of wine

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Kelly: Closing a deal with a new client definitely makes me smile!

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Tweet us at @CEA_Marketing and SHARE what makes you smile!

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Annual Excel Awards Recognizes CEA Marketing

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August 1, 2014 – Orlando, Fla. – CEA Marketing Group, a full-service marketing and advertising company earned seven awards during the Excel Awards at the Southeast Building Conference. The awards recognize top professionals from around the state for marketing and advertising initiatives and were presented at the Orange County Convention Center.

CEA Marketing was recognized for: Best Direct Mail Piece, K Hovnanian Homes; Best Online Marketing Campaign, WCI Communities; Best Consumer Promotion, Taylor Morrison; Best TV Commercial, WCI Communities; Best YouTube Type Video, WCI Communities; Best Radio Commercial, K Hovnanian Homes; Best Website, Tampa Bay Builders Association.

“This has been a great year for CEA,” says president Kelly Bosetti. “ Winning over 11 awards this year is very special to us and helps us know our award winning creative is helping our clients drive sales.”

Specializing in advertising for the real estate industry, CEA Marketing has garnered clients from across the nation marketing for luxury condominiums, insurance companies, warranty groups, college bowl games, national organizations, remodelers, credit unions, national homebuilders, hotels and more.

Founded in 1998, CEA Marketing has been recognized with hundreds of awards locally, state-wide, and nationally for their excellent advertising and marketing work. Other awards received include Sand Dollar Awards, Awards of Excellence, Prism Awards, Tampa Bay Business Journal Awards and more.

Additional information can be found by visiting ceamarketing.com or by calling 727.523.8044.

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CEA| 30 Days of #Gratitude

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In the world of social media – a world where communication is fast, down to the second and where platforms are ever changing, how does an account manager and marketing team stay grounded and take the time to stop and smell the roses?

Enter stage right: CEA Marketing Group 30 Days of #Gratitude Pinterest Challenge.

The rules? Not to worry, there are just two.

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  1. Every day a #MotivationalQuote is sent around the office to all employees.

 

  1. For 30 days, our team takes a picture of something that brings them a piece of joy and submits it on the Pinterest Gratitude board.

 

 

The pictures that we received and continue to receive from the team are incredible. Not only do they show what happiness means to each of us, each picture tells a personal story of each employee… a day in the life through their eyes.
What made them smile each day? CLICK HERE and take a look at the board for yourself! Our board has pictures filled with…cue in drumroll… friends and family, running paths, sunsets, beach bliss, art, nature, coffee, healthy eats and drinks (aka, wine) and it continues to grow.

 

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When you change the way you look at things, the things you look at change. More than that, when you cultivate an attitude of gratitude and spot the positive in every day, you’ll have a happier office and a happier YOU.

In the world of social media and creative communications, the power of brand storytelling is what turns small projects into successful marketing campaigns.

What are your followers interested in? What’s important to them? When you find out who your audience is and what your audience is interested in you can begin to leverage these interests into content and social trends for great impact

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Try starting your own 30 Days of Gratitude Board and invite your fellow pinners to pin!

Download Piclab, a free app for editing your pictures and adding text. FOLLOW US and our 30 Days of #Gratitude Board to take part in the challenge!

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3 Cheers for the Red, White and Blue.

Do you remember that Buffalo Wild Wings commercial? You know the one we are talking about… two men cheering, hugging and crying for their team only to realize that they have never met. Sports bring people together, USA makes people cheer together. Whether you’re an avid soccer fan dressed head to toe in FIFA gear or just jumped on the USA soccer bandwagon, we’ve got 3 local hot spots to get the most out of your World Cup experience.

1. MacDinton’s: This Tampa hot spot is open for every 2014 World Cup game with no cover. From drink specials to walls covered with TVs, this environment will turn you into a soccer fan in no time! With an electric atmosphere and “Tampa Bay’s home for everything soccer” be sure to arrive early to get in for game time.   http://macdintons.com/SoHo-Tampa/Upcoming-Games

2. World of Beer: Cheers from around the world! Have a pint from each country as you cheer on your home team. Live music in the background and a beer in your hand is the perfect way to join the World Cup fun. http://worldofbeer.com/locations/Westchase

3. The Pub: USA won’t be the only ones scoring at The Pub Tampa Bay. Score Pub rewards by picking up a free scorecard that includes specials and all details you need to know for game day. Learn more about your Pub Reward prizes and game day specials here.

Can’t call in “sick” tomorrow to watch the game? That’s okay. Bring the game to your computer or cellphone with these sites.

Don’t forget to bring your USA pride, game face and party pants and enjoy the game. *Note to self: Leave the vuvuzela at home.

Written by: Brittany Doyle – Social Media Manager

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My Top 3 Beaches to Visit in Florida

Living in Florida, you have your choice of beaches to visit. Truth be told, I haven’t always been a beach person. I grew up in New York (the state, not the city) and spent my summers in the icy cold waters of Lake Ontario. My grandparents had their home there and we enjoyed many family picnics alternating between two extremes: freezing to death and sweating to death. Summer in New York is slightly unpredictable. But back to why I’m not a beach person….sand. I hate it. Remember those family photos where every kid is happy and smiling after playing in the sun and the sand all day? Well, this is my photo…

Yes, I’m the one freaking out.  There was probably sand in my underwear or a bug on my hand. Notice that all my cousins have happily changed their clothes and are lined up by height for the annual cousin photo. I just wanted to take a shower.

 

Fast forward thirty years, and I find myself living on Florida’s gulf coast with some of the worlds best beaches to visit. I am trying to overcome my aversion to sand by visiting as many of these as possible. Below are some of my favorites, and why I love them.

 

1) St Pete Beach

  • Beach Bars: There is nothing better than sitting on the beach, frosty beverage in hand, and enjoying the view.

  • Crowds: Sometimes I’m in the mood to socialize and St. Pete Beach always has a great mix of people, from college kids on spring break to families.

  • Soft Sand: This is not the grainy, rocky sand of my youth. This sand is like “spun sugar”.

2) Fort De Soto Park

  • Kayaking/Canoeing: Rent by the hour or by the day and paddle your way through lush mangroves. Spot dolphins, rays, pelicans, herons, egrets, plovers and more.

  • Nature Trails: There are over 7 miles of trails to ride, skate or jog.

  • Beauty: Fort De Soto has 3 miles of white, sandy beaches and no hotels in sight. If you are looking for peaceful beauty, this is one of the most relaxing beaches with the clearest water.

3) Indian Rocks Beach

  • Proximity: I live about a mile away, proximity is everything.

  • Sunsets: Stunningly beautiful sunset walks on the beach.

  • Best of Both Worlds: If you want the feel of quiet, peaceful beach but don’t feel like hauling coolers and half your kitchen with you, this is the place. There are many restaurants all with that casual, beachy feel but they are across the street from the beach so you are able to enjoy a peaceful visit.

I still don’t like sand. It’s in my car, my yard, my house. Once it’s on you, you can’t get it off. I have learned that baby wipes are great to have on hand and that spray sunscreen is one of the greatest inventions mankind has seen. I DO love everything about living in Florida, the beaches I get to visit and the many outdoor activities that my family and I can enjoy here year-round.

Visit Florida for a list of more attractions and things to do!

 

Jennifer McPherson is the Executive Assistant. Whip Cracker. and Hero at CEA Marketing Group, a full-service marketing and advertising agency.

 

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Jennifer McPherson: Executive Assistant. Whip Cracker. Hero.

Where do we begin? We know. That’s cliché. But seriously, this woman does it all.

Only 4 months in, Jennifer has whipped this office into shape. We all know agencies  are creative hot messes, but with her on our team, now we are just creative and well hot. It is Florida after all.

CEA’s Employee of the Month award goes to an employee who has gone above and beyond to see the company grow, to the person who creates a work environment that is inviting and enjoyable and to someone who powers through the hard times
with a smile. May’s winner went to a person who exemplifies these characteristics and more. Jennifer, we thank you for all your hard work and appreciate all you do to keep this company truckin’.

Keep it up Tiger.

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Live and Learn: 5 Things I’ve Learned from Working in Advertising

 

Graduation season is upon us. This blog is dedicated to those looking to land their first real job in the exciting world of advertising.

 

I landed my first “big girl job” at a large corporation at age 24 working in the marketing department. I went through four years of schooling yet nothing prepared me for the world of advertising like the experience itself.  Here are 5 lessons I learned that you should learn now.

 

Warning- What you are about to read is the cold hard truth.

 

1. Education is power.

If you think that just because you graduated you never have to take another class, read another book, or learn a new skill, you are mistaken. Things change quickly in this industry and if you don’t stay on top of these trends, you will be run over.

 

2. Work hard play hard.

It’s easy to find yourself staying late, coming in early, or skipping lunch to finish the work you are accountable for. What I learned the hard way was this brings a quicker burn out rate and higher stress level. No matter how busy you are, remember to take the time to balance your personal life and squeeze in things you love.

 

3. When you work in marketing, everyone thinks they can do your job better than you can.

Everyone, and I do mean everyone, thinks they have a better way to say something, a more creative approach, or a better strategy than you. Remind yourself that you are educated, you keep up on the latest trends and you have experience to know what works and what doesn’t.

 

4. As my former manager used to tell me, “we aren’t saving babies.”

You need tough skin to work in this industry. Do not let every nasty email, bad result, spelling error, or missed email eat you alive. Shake it off and promise yourself to do better the next time.

 

5. When you feel like giving up, remember why you started.

Yes it’s a tough job at times, but it’s also a job that allows you to be creative, think outside of the box, stay on top of trends and challenge yourself daily. You don’t know what you are capable of until you are challenged.

 

Congrats to all the grads and welcome to this crazy, exciting, challenging, and creative world of advertising.

 

Written by: Kristy Roeser

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3 TECHINQUES TO GET THE MOST OUT OF YOUR MARKETING AGENCY

 

So you hire a marketing agency to help you rebrand your image and design a modern website. You’re not entirely sure which direction you’d like your project to go and find it easier to simply leave the decisions up to the marketing experts, giving only a vague description along with creative freedom.

Have you ever been in this scenario? Then you know how this is likely going to end up.

The project has started and you’re excited! You have the perfect idea and just gained a team of dedicated experts to bring it to fruition! What could possibly go wrong? In concept, this truly is as close to the perfect recipe as one could get, yet time and again we have seen this perfect synergy somehow fail.

Luckily, I have been in the position of a client, where I commissioned a fellow graphic designer to rebrand my own personal website, but also have my own experience as a Web Designer here at CEA. Thanks to this duality, I have some unique insight to offer to this conundrum. Here are 3 insights that may help to smoothen the process between conceptualizing an idea and bringing it to light.

 

1. Develop A Creative Brief: It’s necessary

  • Outline the scope of work and give as many details as you can to avoid multiple revisions and driving up cost. This will save you a great deal of development time and thusly a great deal of money.

 

  • Provide as much detail and direction as possible to avoid ambiguity. Left with little direction or given absolute creative freedom, you may end up disappointed with the end result. Why? One man’s vision is another mans nightmare.

 

  • Communicate your ideas to the artists and web developers behind the scenes to ensure everyone involved on the project is on the same page.

 

2. Keep Ongoing Communication: It’s Important

  • The responsibility of being a happy client does not rest solely on the shoulders of the marketing agency. In fact, a great deal of responsibility lies with the client themselves.

 

  • It is vitally important to designate a key decision maker within your organization to manage conflicting opinions and keep in constant contact with the marketing firm.

 

  • This individual manages change in the account including charges. It is best to address changes early on, and keep all parties “in the know” as to the current status of the project, and whether or not these issues have caused the scope to change.

 

  • Ongoing communication helps to meet target dates and to keep the project going with a clear goal in mind. I cannot tell you how often I’ve had to wait and wait for hours, sometimes days, even weeks for a client to get back to me. As you can imagine, this lack of steady communication greatly impacts the project.

 

3. Determine Your Resources: Who & What Is Needed?

  • As a web developer, I cannot stress this enough. Client, it is your responsibility to provide a means to access the required resources necessary for the project. Take for example, if you were commissioning an agency to create for you an e-commerce website.

 

  • Web developers will require content to fully put this website together. Do you have a means to provide product images and organized product details for the item you are marketing? How about informational content for pages, or rather, SEO optimized copy for your new website?

 

  • Details such as these are vital to the well being of the project and you will need to designate people responsible for the individual pieces of the project.

 

I understand this may seem like a lot to ask of a client. Your time is valuable, and that’s why I believe the above tips will help you to better interact with an agency, and create higher quality creative. Take my word for it; you will save time, money, and effort in the long run!

 

Challenge yourself! Put these 3 techniques into practice with your next project and reap the rewards!

 

Want some more advice?

Visit www.ceamarketing.com or follow us on Twitter @kbosetti for Social Media & Marketing tips & tricks!

 

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