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17 Questions to Ask Your New Advertising Agency

CEa blog 2

It’s important to ask the right questions when it comes to working with a new advertising agency. There is never such thing as a dumb question. You want to make sure you made the right choice, and if your agency can answer these questions effectively then you know your business is in good hands. Here are 17 important questions you should ask your new agency:

  1. How much experience does your team have?
  2. How often will the team and account executive be in contact with me?
  3. How do you keep your clients up to date with the latest progression on projects?
  4. Who will be doing the work on my account?
  5. What trends are going on that could possibly affect my industry?
  6. Can you show me past project examples?
  7. How would you say your company has changed in the past five years?
  8. What would you consider to be your best work and why?
  9. What would you consider to be on of your worst and why?
  10. Name a time you lost an account and why?
  11. How would you describe your work?
  12. In what area would you say your company excels at?
  13. How do billings for expenses work?
  14. Who do I call if there is a problem?
  15. Do you believe my business strategy needs to be revamped?
  16. What are some of your firm’s values and beliefs?
  17. How do you (the firm) define success?

CEA Marketing Group can answer all these questions and more! When hiring an advertising agency you want to hire someone you trust, like CEA Marketing. Can you think of any more questions to ask? Contact CEA Marketing group and confirm that CEA Marketing is the right agency for you!

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10 things you need to know about your car.

I’m a bit of a car nut. I always have been. At an early age I had hundreds upon hundreds of hot wheels and match box cars. The artist in me then made cities and roads out of poster boards and a sharpie. Fast forward to today and I’ve developed that into properly maintaining (and modifying) my vehicles. My three cars total over half a million miles. My previous truck that I owned from 1992 (when I turned 16) until 2013 had 230,000 miles on the original motor and trans…and never rebuilt! I miss that truck.


What do you need to know to maintain your mode of transportation to and from work?

  1. Check your tire pressures monthly and weekly when temperatures fluxuate like they do during winters here in Florida, or when driving a lot on the highway. This will not only help your tires last longer, but you’ll get better gas mileage as well.
  2. Check your oil monthly. That little dip stick isn’t just for the mechanics. It can be a tell tale sign that something could be going south in your engine. If you are losing oil frequently, get it to a shop ASAP. If you use conventional motor oil, it is best to stick to 3,000 mile intervals. If using synthetic, it’s 7,500 miles. Mobile1 even has a 15,000 mile or once a year motor oil now (which is what I use).  When planning to go 7,500 or 15,000 mile change intervals, you MUST use a top tier oil filter. This is actually more important than the oil you choose. I only use the Mobile1 Extended filter or a K&N oil filter.
  3. Change your air filter regularly. This should be changed every year or 12,000 miles. While talking about filters, check to see if your car has a cabin air filter. Most modern cars have them and a fresh clean filter can help your a/c work more efficiently. These only need to be changed every 5-6 years unless you live on a dirt road or Pinellas County, then up that to 3-4 years.
  4. You want to keep that car nice and shiny? Give her a bath weekly and a wax every three months. Here in Florida, the morning dew, air pollution and the beating sun equal disaster on a car that isn’t washed and waxed regularly. A typical quality repaint of a car will cost upwards of $3,000.
  5. Get your transmission flushed every 2 years or 24,000 miles. Heat and burning the fluid is the top killer of an automation transmission. $150 every two years is cheap insurance for your transmission. The number two killer is changing gears from reverse to drive before coming to a COMPLETE stop. If you are still rolling, even ever so slightly, adds a TON of wear to your transmission.
  6. Your brake fluid isn’t good forever. Braking power is an important one, especially with the traffic we have these days. This should be changed every 4-5 years or 40,000 miles to maintain optimal braking performance. I flush the brake fluid every two years in my cars.
  7. Spend the extra on synthetic fluids. People like to debate about this one but the numbers don’t lie (see accumulative mileage of vehicles above). I’ve been running synthetic fluids since 1996 in the engine, transmission, differential, brake fluid and steering fluid in my vechiles. Basically synthetic fluids hold up to heat much better and that’s what breaks down your oil, heat. Synthetics last longer and hold up to the tough environment of stop and go traffic.
  8. Every few months, have a friend or co-worker check your brake lights, turn signals and back up lights when leaving work. A great way to stay safe is to make sure all your signals work.
  9. For optimal wet weather visibility, at least in South Florida, you should change the windshield wipers every THREE months. The sun and heat are brutal on the rubber/plastic used for the blades.
  10. Read your owners manual. It is actually full of useless information, but in there is also a TON of very valuable service information. I’m willing to bet you’ll learn a thing or two about your car you otherwise may have never known.



In closing, find yourself a trust worthy local mechanic. These are typically not found in the big chain stores but sometimes you get lucky. If you don’t have a mechanically inclined friend to point you to a good shop (they should be able to recommend at least two), then go to a local car show. While a lot of these folks work on their own car, they still know mechanics who they’d take their prized procession to if need be.  Have questions about your car or maintenance? Just shoot me an email,


Additional Information and recommended shops in Pinellas County, FL.

Maintenance 101

RockAuto (online parts ordering)

New Hope Auto & Truck

Ice Cold Air

Van Steel Corvette Suspension Brakes & Steering

Auto XTC Corvette Accessories & Repair

Vern’s Chevy Service Center

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