Archive for category Social media

CEA Chat Time with Our New Social Media Content Manager

Social Media Rockstar!

CEA’s Newest Social Media Rockstar!

Kim is the newest member of our rock star social media team, and she just started this week. We took some time to sit down with her and get to know her a little better!

Q: So Kim, where are you from?

A: I was born and raised right here in Clearwater, Florida. Actually, I live right around the corner from the office.

Q: Perfect! That means we can have lunch time naps at your house! When you’re not dominating the social media world, what do you like to do?

A: I enjoy spending time with my fiancé Jeff! That’s always my very favorite thing to do! I also like to go thrifting, bake and draw. I just made a cookie cake for my fiancé’s birthday!

Q: Yum! There’s an employee birthday day is next week you know (hint hint)! What brought you into the world of marketing in the first place?

A: Maybe I can whip up a special birthday surprise! To answer your question, I started college at USF as a music major, and studied clarinet performance. It was something that I loved, but it slowly became less fun as I advanced. I chose to pursue a second degree in advertising during my last two years of college. The plan was that I could fall back on it if I needed, but I wound up loving my classes and chose to make advertising my career!

Q: What makes your taste buds dance?

A: My favorite food is Macaroni and Cheese! You just can’t beat that ooey, gooey goodness! I love to cook, so I am always willing to try new foods. Even though my culinary experiments don’t always work, they are a lot of fun to make. I’m just glad that my fiancé is such a good sport!

*Editor’s Note: Stay tuned on our Facebook or Instagram for our next potluck!

Q: Facebook,Twitter, Pinterest, Google + or Instagram?  What’s your favorite and why?! 

A: I am a very visual person, so I love Instagram. Seeing the world through another person’s eyes is something that is very interesting to me. Whether it’s a snapshot of a drawing, an inside look at an exciting adventure or puppy pics, I love seeing the things that are important to different people!

Kim is ready to rock n’ roll! Want to take your social media campaign to the next level? Contact us today for our full range of services.

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Why You Need A Strong Online Presence…And How To Craft One.

blogimageWe’ve all heard the saying: you never get a second chance to make a first impression. In previous years it was easier to control your customers’ first impression of your brand; storefronts were the place were consumers got to know your company. Today however, the first impression for your customer might just happen in the digital space.

Today’s digital consumer operates on the web, often on more than one device. According to Nielsen’s 2014 Digital Consumer Report, 87% of smartphone and tablet owners use a mobile device for shopping activities. These users are searching for anything from the brand’s physical location, price of services, reviews and other research before making a commitment.

Users are choosing to learn about and become familiar with your brand online before ever setting foot in a physical location. This means that if you’re not creating a good online presence, then you could be missing out on some potential customers. Not only that, if you don’t have a strong online presence it could cost you. Consumers expect to see companies online, where they easily connect and find answers quickly.

So how do you improve your online presence? Here are 3 simple steps to get you started:

  1. Optimize your website
  • Make sure your website is up to date and user friendly. According to the Nielsen Norman Group, most users leave sites within 59 seconds. That means you have to capture their attention immediately with high quality, relevant content.
  1. Get social
  • Are you on social media? Because your clients probably are. According to the Pew Internet Project’s research (http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/), 74% of online adults use social networking sites.
  1. Be consistent
  • Pick a voice for your brand’s online presence, and then stick with it. When choosing how you want to represent your company online, make sure it adheres to your brand standards and company image.

If this seems a little overwhelming, or if you’re just not sure where to start, contact us. We’ll be sure to create a strong online presence for your company that is sure to satisfy customers.

 

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3 Ways Our Company Culture Celebrates Friendship Week Everyday!

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CEA Marketing Group is made up of 11 employees from all different ages and demographics. Each one of us brings something unique to the table that helps us form a company culture unlike any other. If you follow us on Twitter or Instagram, you can have a ‘sneak-peek’ and behind the scenes look of what our office culture is like with your own eyes! We are proud to say that #TeamCEA isn’t just coworkers, but a loyal group of friends.

In honor of National Friendship Week, it is only appropriate to let you guys in on some of the ways we here at CEA, celebrate each other and our friendships.

1. Time To Celebrate- Monthly Celebrations

  • Need an excuse to pop champagne? How about surviving a client slammed week? A birthday, anniversary or employee of the month? Heck, why not pop the bubbly and celebrate each other and our work everyday! No excuse is too small to pay tribute to one of our own.

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2. Office Space

  • Walls are a barrier to success, so we don’t have any! From brainstorming social media strategies to a “7 minute stretch” in the middle of the work day or debating where to order lunch from (and let’s be honest here, cheat our diets from), this is where it all happens!

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3. Random Acts of Kindness- aka: “Stress Relieving Presents”

  • There’s no question about it, work does get stressful. But when you have a team who understands your workload and leaves goodie bags or in some cases, Chinese boxes filled with candy and fortune cookies on your desk, your day shines a little brighter. That’s what it’s really all about!

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Every day we strive to bring our team closer, not only to boost productivity, but to make us happy!

Want to join our fun loving team? We are currently hiring a #SocialMedia rockstar and accepting applications for a web programmer with front and back-end design experience. Send your resume to: jennifer.m@ceaproduction.com.

Outshine the rest and join a team filled with the best!

 

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National Smile Week

As Annie would say, “you’re never fully dressed without a smile”. This week is National Smile Week and Team CEA is wondering what makes you crack a smile or grin from ear to ear everyday. Different things make different people smile, check out what makes us at CEA Marketing Group show off our pearly whites:

 

John: High tech micro processing coupled with a super high resolution IPS led display, and densely packed dpi. I love my phone!

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Natasha: Squishing my toes in the sand at the beach.

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Dave: Curling up with a good book on a rainy weekend evening.

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Eric: Family, the thing that gives me the biggest smiles and the happiest tears are my wife and two sons!

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Diana: My cat makes me smile because she’s always happy to see me, even if her favorite way of playing is biting my feet.

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Brittany: Family, friends and college football!

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Jennifer: Every day at 5:30 when I get to pour a glass of wine

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Kelly: Closing a deal with a new client definitely makes me smile!

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Tweet us at @CEA_Marketing and SHARE what makes you smile!

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Annual Excel Awards Recognizes CEA Marketing

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August 1, 2014 – Orlando, Fla. – CEA Marketing Group, a full-service marketing and advertising company earned seven awards during the Excel Awards at the Southeast Building Conference. The awards recognize top professionals from around the state for marketing and advertising initiatives and were presented at the Orange County Convention Center.

CEA Marketing was recognized for: Best Direct Mail Piece, K Hovnanian Homes; Best Online Marketing Campaign, WCI Communities; Best Consumer Promotion, Taylor Morrison; Best TV Commercial, WCI Communities; Best YouTube Type Video, WCI Communities; Best Radio Commercial, K Hovnanian Homes; Best Website, Tampa Bay Builders Association.

“This has been a great year for CEA,” says president Kelly Bosetti. “ Winning over 11 awards this year is very special to us and helps us know our award winning creative is helping our clients drive sales.”

Specializing in advertising for the real estate industry, CEA Marketing has garnered clients from across the nation marketing for luxury condominiums, insurance companies, warranty groups, college bowl games, national organizations, remodelers, credit unions, national homebuilders, hotels and more.

Founded in 1998, CEA Marketing has been recognized with hundreds of awards locally, state-wide, and nationally for their excellent advertising and marketing work. Other awards received include Sand Dollar Awards, Awards of Excellence, Prism Awards, Tampa Bay Business Journal Awards and more.

Additional information can be found by visiting ceamarketing.com or by calling 727.523.8044.

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You May Think You Know Facebook, But You Have No Idea.

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One of the many things we hear when training companies on social media strategy is “I know how to run Facebook, so I’m not sure how much more you can teach me.” We never doubt the person saying this doesn’t know Facebook. Everyone knows Facebook. The issue lies in the difference of running a personal Facebook page versus a business page.

 

Here are 5 things you may not know about Facebook business pages:

  1. Insights. A business page allows the admins to access all kinds of data. From geo-targeted results from LIKES to how many users not only engaged with your post, but also blindly engaged (a click through that can only be seen by someone managing the page). Without analytics, how do you know if your strategy is working?
  2. Promoted Posts. You may hate this part. No one wants to pay Facebook to get the word out. But there is no denying; this is how it has to be. When you log on to Facebook, you have the opportunity to see up to 1,500 posts per visit. How does Facebook choose which posts you see? Promotion.
  3. Limitless Followers. A personal page only allows up to 5,000 friends. A business page on the other hand allows you to continue your growth until you’ve added everyone and their mothers.
  4. Scheduling. Social media is a full time job. I know this because it is my full time job. One of the greatest things about a business page, is the ability to schedule. Maybe Monday’s are slow days for you. Get all your posts set up on Monday and just let them post themselves throughout the week! (You can even boost while scheduling!)
  5. Credibility. This last one has nothing to do with a rule that Facebook set up. Its just plain and simple knowledge. By setting up a business page for your business you are telling people you are legit. It shows consumers that you know what you are doing; therefore you must know what you are doing with the product you are selling.

 

If your fear is that you are losing followers by starting from scratch, it’s not true! Just because someone is a friend with you on Facebook does not make him or her a perfect brand ambassador for you. Let us show you how to gain new LIKES on your business page based on geographic and demographic targets. Make your followers count!

 

Would you like to know more about Facebook? Give us a call TODAY. 727.523.8044.

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CEA| 30 Days of #Gratitude

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In the world of social media – a world where communication is fast, down to the second and where platforms are ever changing, how does an account manager and marketing team stay grounded and take the time to stop and smell the roses?

Enter stage right: CEA Marketing Group 30 Days of #Gratitude Pinterest Challenge.

The rules? Not to worry, there are just two.

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  1. Every day a #MotivationalQuote is sent around the office to all employees.

 

  1. For 30 days, our team takes a picture of something that brings them a piece of joy and submits it on the Pinterest Gratitude board.

 

 

The pictures that we received and continue to receive from the team are incredible. Not only do they show what happiness means to each of us, each picture tells a personal story of each employee… a day in the life through their eyes.
What made them smile each day? CLICK HERE and take a look at the board for yourself! Our board has pictures filled with…cue in drumroll… friends and family, running paths, sunsets, beach bliss, art, nature, coffee, healthy eats and drinks (aka, wine) and it continues to grow.

 

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When you change the way you look at things, the things you look at change. More than that, when you cultivate an attitude of gratitude and spot the positive in every day, you’ll have a happier office and a happier YOU.

In the world of social media and creative communications, the power of brand storytelling is what turns small projects into successful marketing campaigns.

What are your followers interested in? What’s important to them? When you find out who your audience is and what your audience is interested in you can begin to leverage these interests into content and social trends for great impact

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Try starting your own 30 Days of Gratitude Board and invite your fellow pinners to pin!

Download Piclab, a free app for editing your pictures and adding text. FOLLOW US and our 30 Days of #Gratitude Board to take part in the challenge!

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3 Cheers for the Red, White and Blue.

Do you remember that Buffalo Wild Wings commercial? You know the one we are talking about… two men cheering, hugging and crying for their team only to realize that they have never met. Sports bring people together, USA makes people cheer together. Whether you’re an avid soccer fan dressed head to toe in FIFA gear or just jumped on the USA soccer bandwagon, we’ve got 3 local hot spots to get the most out of your World Cup experience.

1. MacDinton’s: This Tampa hot spot is open for every 2014 World Cup game with no cover. From drink specials to walls covered with TVs, this environment will turn you into a soccer fan in no time! With an electric atmosphere and “Tampa Bay’s home for everything soccer” be sure to arrive early to get in for game time.   http://macdintons.com/SoHo-Tampa/Upcoming-Games

2. World of Beer: Cheers from around the world! Have a pint from each country as you cheer on your home team. Live music in the background and a beer in your hand is the perfect way to join the World Cup fun. http://worldofbeer.com/locations/Westchase

3. The Pub: USA won’t be the only ones scoring at The Pub Tampa Bay. Score Pub rewards by picking up a free scorecard that includes specials and all details you need to know for game day. Learn more about your Pub Reward prizes and game day specials here.

Can’t call in “sick” tomorrow to watch the game? That’s okay. Bring the game to your computer or cellphone with these sites.

Don’t forget to bring your USA pride, game face and party pants and enjoy the game. *Note to self: Leave the vuvuzela at home.

Written by: Brittany Doyle – Social Media Manager

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My Top 3 Beaches to Visit in Florida

Living in Florida, you have your choice of beaches to visit. Truth be told, I haven’t always been a beach person. I grew up in New York (the state, not the city) and spent my summers in the icy cold waters of Lake Ontario. My grandparents had their home there and we enjoyed many family picnics alternating between two extremes: freezing to death and sweating to death. Summer in New York is slightly unpredictable. But back to why I’m not a beach person….sand. I hate it. Remember those family photos where every kid is happy and smiling after playing in the sun and the sand all day? Well, this is my photo…

Yes, I’m the one freaking out.  There was probably sand in my underwear or a bug on my hand. Notice that all my cousins have happily changed their clothes and are lined up by height for the annual cousin photo. I just wanted to take a shower.

 

Fast forward thirty years, and I find myself living on Florida’s gulf coast with some of the worlds best beaches to visit. I am trying to overcome my aversion to sand by visiting as many of these as possible. Below are some of my favorites, and why I love them.

 

1) St Pete Beach

  • Beach Bars: There is nothing better than sitting on the beach, frosty beverage in hand, and enjoying the view.

  • Crowds: Sometimes I’m in the mood to socialize and St. Pete Beach always has a great mix of people, from college kids on spring break to families.

  • Soft Sand: This is not the grainy, rocky sand of my youth. This sand is like “spun sugar”.

2) Fort De Soto Park

  • Kayaking/Canoeing: Rent by the hour or by the day and paddle your way through lush mangroves. Spot dolphins, rays, pelicans, herons, egrets, plovers and more.

  • Nature Trails: There are over 7 miles of trails to ride, skate or jog.

  • Beauty: Fort De Soto has 3 miles of white, sandy beaches and no hotels in sight. If you are looking for peaceful beauty, this is one of the most relaxing beaches with the clearest water.

3) Indian Rocks Beach

  • Proximity: I live about a mile away, proximity is everything.

  • Sunsets: Stunningly beautiful sunset walks on the beach.

  • Best of Both Worlds: If you want the feel of quiet, peaceful beach but don’t feel like hauling coolers and half your kitchen with you, this is the place. There are many restaurants all with that casual, beachy feel but they are across the street from the beach so you are able to enjoy a peaceful visit.

I still don’t like sand. It’s in my car, my yard, my house. Once it’s on you, you can’t get it off. I have learned that baby wipes are great to have on hand and that spray sunscreen is one of the greatest inventions mankind has seen. I DO love everything about living in Florida, the beaches I get to visit and the many outdoor activities that my family and I can enjoy here year-round.

Visit Florida for a list of more attractions and things to do!

 

Jennifer McPherson is the Executive Assistant. Whip Cracker. and Hero at CEA Marketing Group, a full-service marketing and advertising agency.

 

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Beginner or Pro, 6 Facebook Answers You Need To Know

 

 

Come take a seat with our Social Media Expert and Facebook Queen Kari Lochamy as she answers 6 valuable and important Facebook questions.

 

1. How does social media play a role in the sales cycle?

With such easy access to online consumer reviews, customers are no longer heading straight to the store to purchase your product. Right from their mobile device they are researching your company and what people are saying about that product. Where do they find this information? A multitude of places can hold online opinions, but the most common place is through social media. 1 in 3 people who use social media prefer interacting with companies via Twitter, Facebook or another network rather than via phone. If people are complaining, the proof is visible for everyone to see. More so, if people are complaining, how is the company handling it? Things will inevitably go wrong and customers just want to know the company they are purchasing from has their back. Word of mouth is now digital. 92% of individuals trust the messages/recommendations they receive from friends. Where are their friends talking about their new favorite place to shop? Social Media.

 

2. What is the difference between Facebook Ads & Facebook Promoted Posts?

Facebook Ads are used to target people who do not already “Like” your page and convert them into “Followers”. Facebook Promoted Posts are status updates or posts that are pushed out by setting a daily budget towards promotion. Both of these techniques are necessary because Facebook is now considered a “Pay to Play” platform. Without a Facebook Ad budget, few will know your page even exists. Without a Promoted Post budget, less than 6% of your followers will see your status updates or posts.

 

3. How can you target your audience through Facebook Ads?

Through Facebook Ads you are able to target audiences based upon not only age and location but also by gender, interests, connection to your Page and more.

 

4. What makes a GREAT Facebook Ad?

A good Facebook Ad can be defined by many things from audience targeting to engaging creative. A GREAT Facebook Ad digs deep to understand what your customers truly want. Note that your image is going to be what gets them to read the content. Think about what your customers are looking for when they search for your product and incorporate that in the creative. People want easy and straightforward information. Engage them by asking a question that you already know the answer or by mentioning an obvious statement (ex: “Do you like the beach?” or “You deserve to live in luxury.”) Set a strong budget and let it run long enough to achieve results. A combination of all of these tips will ensure a GREAT Facebook Ad.

 

5. What is an effective budget for Facebook Ads and Promoted Posts?

Before you can create an effective budget, you have to set a goal. How quickly would you like to see your page grow and how often will you be posting? The obvious answer would be “fast” and “every day” but your goal needs to be achievable. Social media presence is extremely important and if you are a new Page, think bigger when it comes to planning your budget. Get your name out there and as brand recognition grows, you can reevaluate your Ad budget. Although, keep in mind, as Facebook continues to change and grow, your Promoted Post budget will have to do the same.

 

6. What is my social media ROI?

ROI is “Return On Investment”. For many this means, “How many sales have I gained from the money I’ve spent?” But with Facebook, sales shouldn’t be your number one goal. Social media is all about engaging with customers, relating to your consumers and customer service. When checking your return on investment for social media, it is important to thoroughly investigate your posts’ analytics. Even if people are not visibly engaging with your posts by Liking, Sharing or Commenting, they may be clicking through to your site or clicking on the post itself. This is ROI. You’re providing information your audience needs and wants and they will recognize your brand as a reputable source.

 

Would you *LIKE* to know more? LIKE CEA Marketing Group’s Facebook Page for updates on what’s happening and updating in the social media world.

 

Was this helpful? *Comment* below and *share* your thoughts on the topic!

 

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