Archive for category Social media

The Basics of SEO

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Now that you’ve learned what SEO is and how it can be useful to your business, it’s important to understand the basics and how to apply SEO to your site.

Relevance is Key

As mentioned before, it’s important to have relevant information on your webpage. If you fail to have content that relates to the purpose of your site, then it’s not doing its job and you’re missing out on competing business. This is where SEO comes to the rescue!

Here are the 4 basic steps you need to follow:

  1. Examine your pages for content and choose key phrases or words that describe them so the web crawlers can index and find your content.
  2. Apply optimization to not only the pages, but also images links, and social media.
  3. Create and add more desirable content to draw and retain visitors.
  4. Collect statistics and traffic and continually monitor and update your pages.

Web Crawlers

Are you wondering what a web crawler is? It’s the automated program used by search engines to “crawl” the web and discover its extensive amount of pages. It’s the first step in applying SEO to your website and it’s why the rest of the steps exist. Once you know the basic steps of SEO, you’re ready to learn the benefits!

Have questions? The entire CEA Marketing Group team is SEO certified and can provide you with the answers to your marketing concerns. Make sure to follow us and keep checking in for our next SEO insider, or other digital media tips!

 

 

 

 

 

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Spring Into SEO!

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SEO stands for search engine optimization. Businesses want to appear as high as possible on a search results page when people search keywords in Google and other search engines. Good SEO helps ensure that consumers will be able to see your website over your competitors.

SEO can be traced all the way back to the 1990s when it was merely a small “spider” crawling on your page for links. It has come a long way since then and today, it is a major online marketing tool.

For the next couple weeks we will go more in depth to what SEO is and how you can start the process for yourself.

The 3 main topics we will cover are:

  • What is SEO?
  • The basic steps of SEO.
  • Why is SEO important?

Be sure to keep checking back to learn more about SEO! Every member of Team CEA is SEO certified, ensuring that your campaign is optimized from start to finish! Visit our website to learn more.

 

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17 Questions to Ask Your New Advertising Agency

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It’s important to ask the right questions when it comes to working with a new advertising agency. There is never such thing as a dumb question. You want to make sure you made the right choice, and if your agency can answer these questions effectively then you know your business is in good hands. Here are 17 important questions you should ask your new agency:

  1. How much experience does your team have?
  2. How often will the team and account executive be in contact with me?
  3. How do you keep your clients up to date with the latest progression on projects?
  4. Who will be doing the work on my account?
  5. What trends are going on that could possibly affect my industry?
  6. Can you show me past project examples?
  7. How would you say your company has changed in the past five years?
  8. What would you consider to be your best work and why?
  9. What would you consider to be on of your worst and why?
  10. Name a time you lost an account and why?
  11. How would you describe your work?
  12. In what area would you say your company excels at?
  13. How do billings for expenses work?
  14. Who do I call if there is a problem?
  15. Do you believe my business strategy needs to be revamped?
  16. What are some of your firm’s values and beliefs?
  17. How do you (the firm) define success?

CEA Marketing Group can answer all these questions and more! When hiring an advertising agency you want to hire someone you trust, like CEA Marketing. Can you think of any more questions to ask? Contact CEA Marketing group and confirm that CEA Marketing is the right agency for you!

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How to Start Looking for an Advertising Agency

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Now that you have decided that an advertising agency is the way to go, its time to choose which advertising agency is right for you. With the large number of advertising agencies out there today it’s hard to know if you are making the right choice for your business. To ease the frustration, here are some quick tips to help you with the process 

Fill Out a Request for Proposal (RFP)

It’s important to write down on paper the advertising objectives of your business. This is also the opportunity to tell agencies what type of business you are. What’s the personality of the business? What are you willing to spend? No one knows the business better than the people working there

With a request for proposal, advertising agencies can see what you expect from them and get a glimpse of who you are as business. This is the first step in seeing if the advertising agency would be a good match for you.

If a RFP is done right you will be able to adequately communicate your business’ unique brand to potential agencies.

Do Your Research

Start conducting research on different advertising companies. Are they full service? What do they specialize in? Does the company have 15 employees or 50? Size matters when it comes to advertising agencies. In smaller agencies you know the people pitching to you will be the same ones working on every piece of your campaign. They will be more hands on and will physically be there to oversee things.

Think about campaigns that you loved and ask around to see which advertising agency was responsible. Once you have narrowed down the list contact the agencies and see if there is chemistry. Whichever agency you choose will be working with you for years and a will become representation of your business. 

Set Up Pitch Meetings

Before your meeting takes place be sure to have all the legal paperwork ready. This will define the businesses confidentiality and conditions. Advertising agencies will have conditions too. This is just one step to ensure that you and the advertising agency are on the same page.

Once you have established legalities you can move on to the pitch. The pitch will determine what makes one advertising agency unique from the others. In a pitch, agencies will try to win your business by showcasing various creative campaigns.  All advertising agencies are good at what they do, but you have to decide which one is the perfect match for your business.

Even if you like the ideas you are seeing you might not like the people working for that agency. This is the last part of the puzzle. You have to be sure there is chemistry between your business and the agency because this will make working together easier.

The perfect advertising agency will understand your advertising objectives and help your business reach marketing success. At CEA Marketing Group we understand the struggle of searching for an ad agency. CEA Marketing Group is a full service-advertising agency that provides your business with solutions to your marketing problems. Get in contact with the CEA Marketing group and end your search today!

 

 

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The Start of a Beautiful Friendship – What Can an Ad Agency Do for You?

 

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Is your company looking to bring in an agency to help you establish marketing success? Or are you having trouble deciding between hiring an advertising agency or an in-house marketing agency? The question you have to ask yourself is: “Do you want to hire an employee who only knows a generalization of things or an advertising agency with experts on each individual thing?”

You may think that hiring an in-house marketer could save you money, but if they don’t do their job correctly they could end up costing you even more. There are many benefits to hiring an advertising agency vs. in-house agency. With the acronym P.E.P. you can easily see why an advertising agency is the right choice for your business.

 Productivity

Advertising agencies are able to complete tasks with greater ease and efficiency. Ad agencies have practice in performing the same tasks over and over again and you better believe that they’re good at what they do, too. They come in for the sole purpose of getting their job done. Since they don’t technically work for you, you don’t have to worry about a salary or having your time wasted. They bill you for all the projects they finished for you and nothing more. Saving you time and money in reaching marketing success.

Experience

The combination of experience in an advertising company is much greater than that of an in-house. Advertising agencies understand what works and doesn’t in the marketing field. They are ad enthusiasts. They are up to date with the latest marketing tools and trends. Since they have worked with a variety of companies they are able to tell you which ideas are the bad ones vs. the good.

Perspective

Advertising agencies have an outside-of-the-company perspective. They don’t get involved in drama or office politics. They aren’t subjective when it comes to your business, like an in-hire agency would be. Ad agencies can provide a fresh new outlook on your business, and that may just be exactly what your business needs.

Start your beautiful friendship with CEA Marketing Group today and let us help you reach marketing success!

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4 Key Steps to Rebranding

REBRANDING

You’ve decided rebranding is the right choice for your product or service and it’s time to take the first steps. How can you ensure that the steps you are taking are the right ones? What does it take to successfully rebrand?

Lets take a look at the latest rebranding of McDonald’s and how they used these 4 steps to their advantage.

  1. Shine a light - highlight the product’s best features. McDonald’s wanted to refocus the view that consumers had on their product/service. They want to be viewed as an inexpensive high quality fast food restaurant. This involved playing up their customer service, and menu.
  1. Throw back- help the consumers remember why you’re product or service was so popular. McDonald’s does a good job of coming up with new ways to showcase the same old idea, and we’re “loving it”.
  1. Brand interaction- generate more consumer and brand engagement, and get them excited about the new campaign you are pushing. McDonald’s Super Bowl Ad, ‘Pay with lovin’, demonstrates consumer engagement at it’s best. From now until February 14th McDonald’s will randomly be select customers to pay with lovin’ or small acts of love.
  1. Define success-define your end gain and compose a strategy to reach your brand’s goal. McDonald’s wants to be known for being a well respected and trusted fast food restaurant. Their campaign focus around this sole idea and paves the road to their rebranding success.

McDonald’s is well on their way to success with their new rebrand. Do you think their rebranding is working for them? Tell us more on our Facebook page!

 

 

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We won gold for Best Social Media Campaign at NAHB 2015!

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#‎TeamCEA started the year off on the right foot by winning a gold award for Best Social Media Campaign at the NAHB International Builders Show in Las Vegas, Nevada! Our “Be a Neal Star” campaign for Neal Communities soared to great heights, and we are honored to have received our FIRST national award!

Our social media contest and campaign featured residents from three different Neal Communities’ developments sharing videos about their favorite parts of life in their communities. The videos were shared on social media, with friends and family being encouraged to vote. By the end of the campaign, we collected over 25 videos, 16,668 page views, 55 organic searches, and 9,623 total votes! Neal Communities was able to create and repurpose content for web, social media, YouTube and blogs which increased brand awareness and improved SEO.

Are you ready to start building your social media presence with the experts? Contact CEA Marketing today!

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Form Over Function (Scratch That, Reverse It)

Do you like pretty pictures, or creative that gets your message across? Great advertising knows how to blend the two into one harmonious image. But at what point does one or the other become too much and no longer works?

Take a look at 5 tips to help ensure you blend form and function so that your message gets to the end user.

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1. Know Your End User’s Perspective – While most of us know what “we” each like, that is rarely the same for your potential clients. Make sure you and your agency know your first and secondary target audience so you can tailor your message properly.

2. Have a Lead for Your Marketing Projects – Someone needs to take charge and be willing to make final calls. Team feedback is good, but know when to listen to your team, and when to listen to your marketing professionals. When your team is reviewing artwork, gather all the changes at one time to send back to your agency. This will not only reduce possible overlap and errors, but can reduce your costs from the agency spending less time going back and forth on similar changes.

3. Determine Messaging Hierarchy – When preparing direct marketing objectives, give hierarchy to the messaging you want in your newspaper ads and eblasts. Give your headlines, subheads and messaging a pecking orde for the agency to follow so they can help tailor the message to the campaign. This can help ensure proper imaging and call-outs to offers that are important.

4. Know When to Cut Back – Trying to stuff the ad full with all your offers? You might just get your marketing overlooked. Stick to one main message and one supporting message. You’ll be surprised how often “less is more” will ring true for you. People are more likely to respond to a marketing piece that conveys one strong message versus multiple weak messages.

5. Be Careful of Friendly Input – Are you unsure of your message or could that headline be stronger? When you ask your friends for feedback, take into account how close they are to your target audience. Revert back to the first bullet, then just ask your agency. Your agency should have years of marketing experience, should know your target audience and will be more that willing to ensure that your marketing will hit the mark. Ask questions! it gets conversation going and helps fine tune your campaigns. We want to be your partners in your sales, not just the people who make your marketing”look” good.

So let’s make your artwork functional AND beautiful. You can do this by creating a strong message first, and then design the artwork to support that message. If you have additional offers you need to convey, just make sure they are on a lower priority level so your materials are still attractive enough to grab your audience’s attention.

Ready to take your marketing to the next level? Email eric@ceamarketing.com or give us a call at 727-523-8044 to get started today!

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The Plus Side of Google Plus

You have Facebook and Pinterest but now you’re hearing talk about Google Plus for business. It seems like the list never ends. Should my company have this? Should my company spend the time?  The answer is ‘YES’.

Google Plus is useful for businesses because it allows for more direct and personal relationships. Information on Facebook and Twitter can get lost under multitudes of miscellaneous information, but Google Plus is dominated by quality content that’s both professional and informational. Not only that, but it allows brands to interact with other users and communities as a brand page, and the innovative use of circles allows users to divide their followers into different groups for a targeted messaging approach.

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Communities:

The Communities feature allows brands to interact and engage with users because it encourages groups to form around particular interests, thus making it easy to find people who are interested in your business. Hangouts are also another exciting new feature that is only offered on Google Plus.

Google Hangouts:

The Hangouts feature lets users host group meetings, discussions, or demonstrations. It’s UNIQUE to this network. You can use this feature to organize panel discussions, answer consumer questions, host demonstrations, etc.  Although only 9 people can be in the Hangout, you can stream it live via YouTube to create a webinar.

SEO:

Another benefit of using Google Plus is the possibility to improve SEO. Research suggests sharing content on Google Plus has the potential to influence search rankings in significant ways:

  • For Google Plus users, as long as you share blog posts with relevant, new (un-copied) information on a regular basis, you are that much more likely to be pushed up through the ranks of search results.
  • Each post has the potential to send strong semantic signals to Google’s search algorithm. This not only helps the post itself to rank in Google’s search results, but potentially sends relevancy signals to a URL shared by the post.
  • Sharing longer content and posts can seriously improve your SEO because Google sees and indexes these pages as it would blogs.

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Ripples:

The Ripples feature allows you to see how your content is spreading, and therefore allows you to identify your most influential followers. With this, you can group your most influential re-posters and send them important content, valuable coupons and anything else you might want to spread quickly and immediately to as many readers as possible.

- Written by Diana Aguilar-Flores

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The Other Guy…LinkedIn

Most businesses see the value and necessity in having a Facebook and Twitter page but they forget that there are other platforms that can also bring ROI, get them in front of their customers and create brand awareness. It is with that, that I introduce LinkedIn; a platform with over 200 million users. When it comes to growing and promoting a business, what makes this platform completely different than any other is that people are strictly here for their business and to connect with thought leaders and industry experts.

LinkedIn is the professional networking group on social media.  Why is it so important? Today, it is the place for recruits to find employees, for professional networking to take place and to advertise your business.

1. Company Pages

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Company pages are a great way to advertise your business’s updates and have a professional presence on social media. Company pages allow you to share company news and through LinkedIn analytics, see who is interested and visiting your page.

 2. Groups

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Looking to connect with others in your industry? Join a professional group! There is one for every interest. This is one of the best ways to network. Start a discussion in a group and contribute as much as you can. “How do I do this”, you ask? Post a question or interesting article and watch as others comment and get engaged. Through this practice, you will be identified as a thought leader and expert in your field.

3. Advertising

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If you’re looking to advertise to your audience, LinkedIn may be the platform you want to use. Why? Being relatively new with offering ads, you and your company will be competing less with other advertisers on this platform.  Furthermore, companies have the capability to advertise thanks to highly targeted capabilities offered on LinkedIn. Target the right audiences that will make you money by tailoring your add by: salary, interests, job functions, industries, company size, demographics and geography.

4. Professional Networking

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The number one reason for you and/or your business to be on LinkedIn is for the incredible professional networking and recruiting capabilities. Unlike Facebook, LinkedIn is strictly professional.

  • Post your resume
  • List your skills
  • Show off your experience and allow people to write recommendations about and socially endorse you.
  • Display examples of work
  • Link back to your business website

Are you ready to get started on LinkedIn? Let’s get social! Contact Us today or email natasha@ceaproduction and we’ll help you develop your social media campaign!

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