Archive for category Rants

Parting is such sweet sorrow.

( This picture was taken on my first day when my smile was eager and our building was purple. )

 

When I first started at CEA Marketing, I was a fresh out of college graduate with not clue in the world. I knew one thing and one thing only. I loved advertising and was ready for any challenges that would be handed my way.  With my whiteboard calendar in hand, I headed towards the welcoming front doors on my first day.

Since I have started, we have tripled our staff. It was just a small group of five who ran this show. (We did all right if you ask me). I am thrilled to have watched this team grow into the fabulous almost 15 people we have today.

In the next few weeks, my entire world is about to change. I have made the decision to pack up what belongings will fit into my golf cart sized car and head west. San Diego, California will be my new home. I have learned SO much in my time here at CEA and hope to continue helping in anyway that I can. Social media is not my final destination in the world of advertising but it was a great start.  I was able to get more hands on experience when it came to agency life.

I love this group of people and have made a couple of life-long friends. I am proud to say that I have taken our social media pages to new heights. I have tripled fan numbers and increased engagement throughout all pages. I have thought up, pitched and won numerous campaigns ideas that turned into REAL LIFE campaigns. Coming straight out of college that is all I could ask for.

It’s amazing to know that the crazy and sometimes unconventional thoughts I have are something I can make a career out of. I have loved every minute of working at CEA and look forward to seeing how they progress as the years pass.

Thank you to everyone who helped mold me, guide me and challenge me to think outside of the box. I will never stop dreaming or challenging myself to be bigger and better.

Love always,

Your social media butterfly,

Amanda Vinson

 

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Diversity: Fueling the Fires of Creative Genius

How do we do it?  How do we keep cranking out such creative work week after week?  Yes, we read the blogs and articles and attend the seminars, and we have team-building days and projects that help foster good interoffice communications.

But even better than all that, it is the rich cultural diversity found in the CEA employees that fuels the fires of our collective creative genius.

If you take a walk through the offices here at CEA Marketing, you’ll meet people from Jamaica, Mexico, Canada, and New Jersey, and we all know that Jersey is it’s own special little country. We have people raised in the Deep South, down-home country folk from Ohio, not to mention the guy with the Louisiana roots.

Now that’s pretty rich.  We have a lot of the world here.  These very different life experiences, the ones growing up in multicultural cities, small country towns, high and low crime areas, varying religious beliefs, and the rhythms of daily life all contribute to who we are in the workplace and how we ourselves contribute to the mix.

Another diversity that helps fuel the creative fire is the age differences in the office. With over 30 years between the oldest and youngest team member, we keep each other in tune with the generations. The old guys learn from the babies, and the babies learn from the old guys. Old guys learn hip new terms that we wouldn’t dare ever use (she rachet), and the young ones learn about letterpress printing and the 3 original TV channels.

It keeps the old guys young and the young guys laughing.

So who cares? Why does it matter that we have our own slice of Jamaican Bobsled team on board? Because diversity fosters innovation, and innovation is good for the client. In their article “How to Foster Innovation Through Diverse Workgroups”, Inc. suggests that people from diverse backgrounds “could approach problems from different viewpoints and, armed with a collective range of knowledge and experience, produce a better finished product.”  (http://www.inc.com/guides/2011/01/how-to-foster-innovation-through-diverse-workgroups_pagen_2.html)

The article also notes that, “Having a diverse workforce with a strong culture of individualism has profound effects on internal employee relations, but it can also assist in obtaining new clients.” And who doesn’t love new clients?

Diversity also creates a genuine interest in one another and camaraderie that, when in creative think tanks and brainstorming sessions, makes it easy and fun to come up with a whole world of clever ideas.

 

- Written by Gayle Hill

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Business Selfies??

 

I, Kristy Roeser, find selfies to be against my belief system. I constantly make fun of the people (usually girls) who post these photos to appear sexy, hip, awesome. I just don’t get it! What is the point of taking a photo of myself? I would never frame it as a memory – “ Oh I remember this time I took a photo of myself when I first woke up.” Or posting a photo of what I’m wearing that day – “ Here is my outfit, world. Am I not the sexiest girl in the whole wide world?” secretly praying a ton of people will like my photo, confirming that I indeed am the sexiest girl in the world.

After I stumbled across these staggering stats, I feared I might be alone in my anti-selfie beliefs:

-More than 57 million tags of #Selfie were posted to Instagram in 2013.

-The Oxford Dictionary named “selfie” the word of the year (I expected more from you, Oxford Dictionary).

Am I the only person left in the world that has not taken a selfie? Is the future of Instagram… a competition of who can post the best selfie?

Thankfully, marketers took a stand to embrace this growing fad and utilize their popularity in a more creative way. Check out these examples (and more) I discovered on Convince and Convert. The article turned this self-proclaimed selfie cynic into a believer. (Cue Monkey’s song “ I’m a Believer”)

Dove- # BeautyIs Campaign

Dove premiered this beautiful video at the Sundance film festival to redefine beauty. Mothers and daughters took selfies an honest selfie with no filters, no fixer uppers, no duck faces. The photos were displayed and people were encouraged to leave compliments on the photos.

#MuseumSelfie Day – To raise awareness of a new exhibit, Jan 22 was dubbed #MuseumSelfie day.

Star Wars Selfies- I mean, does the photo not say it all? #Awesome

 

Seeing these campaigns made me completely change the way I looked at selfies, especially for businesses. What are some creative ways your company could join the selfie bandwagon to promote your brand?

 

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