Archive for category Photography

3 Simple Steps to Choosing the Perfect Image

 

When I landed my first internship I was ecstatic. My mind was filled with ideas of all the exciting and challenging projects I would work on, the designs I would make, and what I would learn.

My first exciting task was to search for perfect stock images. Woohoo. I remember spending hours poring through the stock image website trying to find various images that captured a certain spirit or feeling for a client’s website.  My entire first week was pulling as many stock images as I could that fit the requirements, and it was about exciting as it sounds. However, bored as I was, I did learn a few tricks of the trade for finding just the right image for a project.

 

1. Take Your Time

  • Now, this isn’t an excuse to spend a whole day browsing your favorite stock photography site, but it does mean you should spend more than a few minutes searching for the right image. Depending on which site you’re using, you should be able to shorten your search through a variety of filters including:
    • Size-There’s nothing like finding the right image for your print ad only to see it’s only for web.
    • Format-landscape, portrait, vector, photo, icons, the list goes on and on
    • Image content-Maybe you’re looking for a photo with people, but only families. Wait, only families with two children, but they both have to be under 12. Oh, and they should have a dog. Starting to get the picture? Don’t get too specific or you’ll end up with no images at all.

2. Avoid Clichés

  • You’re searching for that perfect image that symbolizes agreement, commitment, and dedication. Suddenly you see it: two hands shaking in agreement of a job well done. Perfect, right? Before you click download, ask yourself this:
    • Does this photo look familiar?
    • Have I seen it a million times before?
    • Is my ad/blog/website going to look as bland as the multitude of others using the same clichéd image?
  • If you answered ‘yes’, then you should find a better image.
  • With such a variety of images available from a multitude of sites, there’s no reason to use the same old images that your consumers are already used to. This goes back to the first step: take some time to find an image that sets you apart.

3. Keep It Legal

  • It’s easy to search Google images and pull the best picture you find, but it’s also not necessarily legal. Sure, some photographers and artists put their work online for free usage or free usage with proper accreditation, but they are not the majority. Before you start pulling all those great photos, check to see whom they belong to, what the license agreement is and if you’re allowed to use them. If not, you could end up with a cease-and-desist letter or a lawsuit.

 

Finding the perfect image for your project can be difficult, but with these simple steps you’ll find the right one in no time. Here are some great websites for pulling ‘legal’ stock images for you or your clients:

  • Istockphoto.com
  • Thinkstock.com
  • Shutterstock.com

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Why Should I Hire a Professional Photographer When Uncle Charlie has a Perfectly Good Camera?

He just got it last week and it has 8,000 megapixels.

While “Uncle Charlie” might be a super-duper nice guy with shiny white teeth and great smelling breath; his experience with photography is at an amateur level.  Sure, he’s captured several really good moments and gets super artsy with all those great filters available now, but chances are he’s lacking in three key areas: consistency, technical skills, and creative vision.

A professional photographer will deliver a consistent product every time. If you are shooting product on a white background, you can rest assured that your background will be the same color as your collateral so you get the seamless result you want. If you are shooting home interiors, the light on the inside will balance with the light on the outside. Colors will pop and the entire story will be told.

The consistency clients get with professional photographers is largely due to technology. A pro will have adequate equipment for your job and will know how to use it. Uncle Charlie might have the nicest new Nikon on the market, but if he has no idea how to adjust a shutter speed or set the white balance for tungsten lighting, those camera features are virtually useless. A pro knows and that’s how they can consistently deliver a quality product.

The third thing that a professional photographer can do that Uncle Charlie can’t,  is to listen to what you are trying to accomplish with your marketing and photography and then deliver a product that will work with your message. Properly executed, it will create a synergy for your campaign that will help your investment generate powerful results.  A professional’s creative vision will be the difference between  ‘pretty good’ and ‘amazing’.

Written by : Gayle Hill

If you’re considering a professional, contact CEA Marketing for help in determining which photographer is the best fit for your product. 727-523-8044 or info@ceamarketing.com.

 

Photography by:
Grey Street Studios

 

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Real Life Instagram

Brazilian artist Bruno Ribeiro has taken his twist on the popular photo social media and added a flare of modern art into the mix. He launched his project entitled, “ Real Life Instagram” in which he installed physical filters around London’s most popular tourist landmarks. The filters were designed to mimic the style of a real Instagram post.

The idea is that people will take photos using these filters with their smartphones. AdWeek said, “ it seems easier to use real Instagram if you have a smartphone, though of course then you’d be missing the deep commentary on real vs. virtual worlds.”

Also, the brilliant catch of his art project is if you take pictures of the “Real Life Instagram” installations with this camera, the world will explode. In his non-free time, Ribeiro works in advertising—currently at AKQA in London, though he also worked on the famous $73,000 bar tab project at Ogilvy Brazil. Via PSFK.

Information from adweek.com

 

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A Picture is Still Worth a Thousand Words

The world sees ads quickly flashing across the television screen or while flipping through the morning newspaper.  Companies only have four to five seconds to grab the reader’s attention with an advertisement and keep them interested to read on.  Since a photograph can bring a product to life without one single word, advertisers believe in its ability to attract consumers.  Think about the Got Milk ads.  Yes, they have the celebrity appeal, but even the ads portraying the more common folks posing with milk mustaches invokes emotion and draws us into the image.  People of all walks of life can appreciate the pictures that have brought the sexy out in drinking milk.

Putting a photo shoot together is one of the ways advertising agencies can create a picture that is worth a thousands words.  Photo shoots can help a company express passion and inject emotion into a product.  Demands are high in photo shoots, since cost and time constraints are always contributing factors so the client and their agency must agree on certain expectations.

Below are tips for a successful photo shoot:

•    Leave the actors on the acting set.  Use real people like actual customers or employees, rather than models.  The photo shoot itself is more natural this way making the picture more genuine.
•    Don’t skimp on retouching.  An audience can be captivated by the added special effects.
•    Lighting is everything.  Natural lighting versus stage lighting is going to determine the mood of the photo whether it’s going to have a natural feel or an abstract artsy feel.
•    Don’t forget the details. Little details like sprinkles on an ice cream cone or lipstick on a coffee mug give the visual accents needed to round out the mood of the shoot.
•    Location, location, location.  The world is your backdrop.  If an exotic location is not practical, have the creative team create it in the studio.

Creating an advertisement using a less is more approach to copy along side an eye-catching picture is the start to a successful campaign.  Remember pictures have stories to tell, but it takes a good photographer to paint the canvas.

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