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We won gold for Best Social Media Campaign at NAHB 2015!

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#‎TeamCEA started the year off on the right foot by winning a gold award for Best Social Media Campaign at the NAHB International Builders Show in Las Vegas, Nevada! Our “Be a Neal Star” campaign for Neal Communities soared to great heights, and we are honored to have received our FIRST national award!

Our social media contest and campaign featured residents from three different Neal Communities’ developments sharing videos about their favorite parts of life in their communities. The videos were shared on social media, with friends and family being encouraged to vote. By the end of the campaign, we collected over 25 videos, 16,668 page views, 55 organic searches, and 9,623 total votes! Neal Communities was able to create and repurpose content for web, social media, YouTube and blogs which increased brand awareness and improved SEO.

Are you ready to start building your social media presence with the experts? Contact CEA Marketing today!

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10 for 10 Years!

Eric 10 years

Art Director Eric Gwatney has been a part of #TeamCEA for 10 years! We had a chance to sit down with him and talk about all the fun he’s had during his time with us.

So, Eric, what is your favorite part about working at CEA?

I love working with the team. We have the best crew we’ve ever had, and it’s wonderful to work for Kelly.

Do you have a favorite project that you’ve worked on during your time here?

Pulte’s promotion with Super Bowl XXXV in Tampa, FL (including an ad in the program), everything for the TaxSlayer Bowl  is always a blast. Did I mention I love College Football? #LSUWIN

Looking back, what accomplishment are you most proud of?

Making it through the recession. Taking on every role I could to keep the overhead low yet making sure projects were still getting done in a timely fashion.

If you could work on any project you wanted, what would it be?

This is hard, I don’t think I really have a niche and I like being diverse. I do like illustrations and wish I had more time to do cool things with Adobe Ilustrator.

What is your favorite thing about being an Art Director?

My favorite part as an Art Director is doing my best to make those around me better.

Have you seen a lot of change in the marketing industry in the last 10 years?

Everything has changed, but the biggest difference is the speed of the industry as a whole. With Internet and computers, we don’t spend as much time waiting around for the transfer of information, files, and printing. What used to take months can now be accomplished in weeks or even less time in some cases. We used to mail, yes snail mail, proofs to clients. That alone took days back and forth.

What was CEA like during your first days on the job?

Organized chaos. We out grew the small rental building and we were VERY busy. Direct mail was still big, and we were mass-producing mailers. 3-5 designs a day, at least! I’ve always enjoyed the rush/madness of advertising and marketing though.

What is the most fun you’ve had with #TeamCEA over the years?

This will probably sound cheesy, but some of my favorite times have been when a few of us have stayed late working on projects then just chatting and having a drink with Kelly in the old Art Department or on the back deck by the pond. These days though, it’s important to get home to see my wife and two boys, so these moments have become few and far between.

What is one thing you have learned in your time with CEA that you want to pass on to the team?

Put all you have into your work, but at the same time know when to disconnect yourself from your projects. Be proud in all you do, but when someone doesn’t like an idea or creative you have, you have to be able to disconnect yourself from it so you don’t think they are saying something bad about you. I’ll always refer to what we do as Commercial Art. Any form of artwork is objective to each person and every person will see it differently. You have to shrug it off when someone doesn’t meet eye to eye with you. At the same time, you have to know when to stand up for what you created. It’s a delicate balance that can only be learned with time or as a God given gift.

What are you looking forward to in your next 10 years with CEA?

I can’t wait to continue to grow in my artwork, as a mentor, and as an employee. To see CEA continue to get stronger and stronger each year and to always be a vital part of that growth.

Check out CEA Marketing Group on Facebook and congratulate Eric on his 10 years as a vital member of #TeamCEA!

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Down, Set, #Tweet

In the sports world, you can get live score updates, discover broken records, get behind-the-scenes look at your players and teams within seconds on social media.

More than 80% of sports fans monitor social media sites while they are watching a game on TV.  60% monitor them while they are at the game.  I knew we needed to dive in headfirst and take over the social media side of bowl games.

Without knowing my limitations, I kept having a bunch of Naggin’ Nancy’s blowing up Gator Bowl’s timeline about this infamous Faux Pelini (the parody account of Nebraska’s head coach Bo Pelini), little did I know that he would flip CEA’s social media world upside down.

Who would have thought that one innocent conversation would lead CEA to the pages of ESPN. “Nebraska fans were kind of bugging the Gator Bowl, like, ‘You guys got to talk to Faux Pelini, you can’t just let this guy go unnoticed,’” Matt Repchak, digital media director for Florida Citrus Sports said. “And finally the Gator Bowl rolled up their sleeves and was like, ‘You know what, we’re going to do it. We’re going to have fun with it,’ and kind of pushed us out of the way, which was great.”

@FauxPelini changed my view of bowl game social media marketing and because of him, a lot of time, energy and an addiction to college football, I give you my impact on college bowl games with some help from my handy dandy sidekick Amanda.

 

#GatorBowl

Facebook: 12,082 followers to 18,704 followers.

Twitter: 2,600 followers to 8,900 followers.

Instagram: 0 followers to 568 followers.

 

The method behind our madness you ask?

The recipe for 1 serving size of successful bowl game social media marketing:

Researching 100%, Communication 100%, Dedication 100% , Creativity 100%, Humor 100%, Fan Interaction and Engagement 100% all mixed up with some corky fun! (Thank to you Faux Pelini!)

 

#OverNOut

Brittany Doyle [ the voice behind this madness ]

Take a look at our best interactions here:

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The year of the Orchid

 

Radiant Orchid, that is. Pantone, the self described “global color authority,” recently revealed the captivating color as their pick for 2014 color of the year. Every year, Pantone scours the world to find the perfect color before making their selection, and this year’s color is a lively pick. With it’s rosy undertones, Radiant Orchid gives off a warm and healthy glow that translates well across a variety of mediums.

Already, various fashion designers, such as Juicy Couture and Yoana Baraschi, are using this shade of purple as they plan their spring collections, and there’s no doubt that the rest of the creative world will follow suit.

As they state on their website, the “Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home and industrial design, as well as product packaging and graphic design.” We’re excited to see where the design world goes with this color.

What are your thoughts? Do you think this is the right pick?

Written by:  Diana Aguilar-Flores

 

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CEA MARKETING IS HIRING!


Calling all Advertising/ Marketing/ Account Manager/ Social Media guru’s.  CEA Marketing is expanding and we want YOU. Check out the openings we have below and see if you have what it takes to join one of the leading Advertising agencies in the Clearwater area. Send resumes to joanna@ceaproduction.com.   We look forward to working with you.

Administrative / Account Manager Assistant

The Administrative/ Account Assistant is responsible for assisting the clerical/bookkeeping staff and generally provides assistance to the account manager in the day-to-day management of accounts and develops the skills necessary to advance to the position of account executive.

Responsibilities:

  • Answers telephone and perform general reception duties.
  • Provides administrative assistance to account managers on day-to-day client activities, including responding to client phone calls, emails, handling mail/packages, production and creative deadlines, etc., to ensure continued progress of client workflow in the absence of the assigned account executive.
  • Stays aware of client activities to provide backup when account executives are unavailable
  • Handles paperwork and maintains digital and hard copy files on all client activities, their competitors and their industries; maintains client correspondence file, approvals, copy, forms/documents, supplies for daily processing and tracking of account service work, etc.
  • Proofreads copy, artwork, agency and printers’ proofs as requested; sees that all work completes the standard agency approval process before being reviewed by clients or turned over to suppliers

 

Creative/ Art Director

THE CREATIVE/ ART DIRECTOR is responsible for interfaces between the client, the account executive and the creative department.  They are responsible for taking strategic marketing plans and interpreting them into “big ideas.” They are also required to create art concepts in the production of advertising and marketing projects and campaigns. The art director also can supply copy or headline concepts for a project.

Responsibilities:

  • Designs print ads, brochures, booklets, flyers, billboards, interactive/web ads and more, according to strategic plans provided.
  • Works with other art directors and additional designated “team” personnel in production of said materials.
  • Strives to meet assigned deadlines.  Alerts traffic manager if deadlines cannot be met for any reason, or if an extension is required.
  • Reviews all production materials on assigned projects, and signs off prior to forwarding job to traffic manager for further required approvals/outside production
  • Meets with account executives/traffic manager/production manager/media as required to ensure timely, accurate completion of assigned projects
  • Has working knowledge of computer design software and hardware and strives to stay current in level of knowledge and abilities.
  • Works closely with account services to solve marketing problems through smart, well-designed advertising and collateral materials that help sell product, and maintain good image for clients and agency.
  • Attends creative input meetings to develop creative strategies and implements all creative requirements including copy, layout, illustrations, final art and photography.

 

The Interactive Account Manager

This person is responsible for maintaining and building strong client relationships through coordination of account service activities, regular contact with client marketing people, and the marshalling of agency resources.  The interactive account manager should be fully versed at all times on the status and good standing of all interactive client accounts, and be prepared to step in to support account service personnel, correct problems, and resolve issues.

The interactive account manager should have at least five years of marketing experience (client, service, brand management, advertising, interactive, direct marketing and promotion), plus at least three years in development and management of corporate websites, B2B and e-commerce, including experience in development of interactive strategies.  A solid understanding of internet technologies and protocols is required.  Strong interpersonal and presentation skills; excellent verbal and written communications skills; analytical thinking ability; and a sense of entrepreneurship are all critical to this person.  Leadership and team-building skills are required.

 

  • Assists in developing and executing interactive marketing strategy proposals, and advises traditional account service staff on how to include interactive marketing as part of overall strategic marketing plans.
  • Liaises with research, media, public relations and other non-creative freelance resources.
  • Attends clients presentations and meetings as requested by interactive account executives or clients, and visits client contacts at least monthly to maintain a strong secondary contact with clients.
  • Seeks out new business opportunities with new and existing clients and plays a supportive role in their development.
  • Reviews interactive production schedules, estimates, costs and billings to ensure schedules and budgets are met, and cost controls adhered to; intercedes where billing issues arise with specific clients.
  • Maintains direct, day-to-day, senior level client contact.
  • Works in a proactive manner to provide client marketing plans with the greatest amount of added value through communications.
  • Coordinates and authorizes quotations for client approval.
  • Assists in preparation of client invoices
  • Works in a proactive manner to provide client marketing plans with the greatest amount of added value through communications

 

Social Media Manager

 

The Social Media Manager is the agency’s primary advisor on all social media channels, including social networks, content sharing sites and blogs. This person must demonstrate extensive social media experience.  The social media manager actively participates in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc., and is well-connected with the broader social media world.  The social media manager must be able to think strategically, but be willing and able to roll up his/her sleeves to help implement social media programs for agency clients.

The social media manager coach’s clients and agency staff, in how to participate in the social media conversation to help grow customer-brand relationships.

Duties:

  • Monitors social media trends, tools and applications, and appropriately applies knowledge to increasing client use of social media.
    • Strategizes with and educates the client service team as well as clients on incorporating relevant social media techniques into the corporate culture and into all company products and services.
    • Responsible for daily posts/tweets to all applicable social media outlets. tracking social media influence measurements,
    • Continuous monitoring and coverage of all sites.
    • The right candidate will have a degree in marketing, journalism, advertising  possess excellent verbal and written communication skills (including proofreading), and have expert knowledge of social networking channels.

 

 

 

 

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Till Death Do us Part.

In a world where 91% of all people have a mobile phone, everyday emotions, buying habits and relationships are changing dramatically.

Out of this 91%, women have been found to have fallen deeply in love with their mobile phones. According to a new study from Time Inc. and Nuance Digital Marketing, 60 percent of women name their mobiles as the most important devices in their lives. While men stand at a 43 percent.

78% of women say that their phone is the first thing they look at when they wake up in the morning. 98% take it with them whenever they go and 87% were brave enough to admit that they can’t imagine life without their phones. (Talk about a serious commitment.)

Even during their downtime, women say their mobile phone has an effect on their emotional state of mind. Throughout the day, women use their phones for engaging with social media, texting and even shopping. While this time spent on their mobiles would suggest opportunities to advertise to women, 91 percent of women dislike ads and consider them to be intrusive.

It was noted that 41 % of women ARE open to ads as long as they that let them control the experience. (Women wanting to be in control? No way. ) 52% are interested in ads that are relevant to the content being consumed. While 41% of women say that they would LIKE ads that give location-based offers.  (That means you geo-targeting ad companies)

 

Statistics brought to you by:

http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics/

http://www.adweek.com/news/advertising-branding/look-women-and-their-relationship-mobile-phones-153427

 

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