Archive for category Local

Life is Better at the Beach!

Sometimes you just need a break from the hustle and bustle of agency life! Team CEA spent an afternoon lounging at the beach at Whiskey Joe’s!

Whiskey Joes

 

 

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‘Tis The Season for Holiday Parties

cea tues

From Ugly Sweater Parties to Christmas Cookie Exchanges, learn how to throw a stress free event this holiday season!

1. Pick A Theme
Every party should have a theme, whether it’s colors, patterns or attire, picking a theme will help you coordinate the rest of your party!

2. Pick Out Your Food and Drinks
Cut the chaos and create one signature drink for your party. Grab a glass and check out this delicious Holiday Sangria. All you need is…

1 bottle white wine
1 bottle sparkling cider
2 clementines
1 Granny Smith apple
1 Gala apple
1-2 cups of cranberries
1 heck of a party!

As for food, look at the time of day you are hosting your party: 10-12 brunch, 12-3 lunch, 3-6 appetizers, 6-8 dinner
Hosting a party after 8pm? Choose a couple finger foods to keep your guests happy!

Not sure about cooking for all of your guests? Host a potluck party or head over to our pinterest page for our finger licking good desserts!

3. Invite Your Friends
Save the cash for your holiday presents and invite your friends using social media!

Hosting a Secret Santa? Try out Elfster for invites, name drawing and wish lists!
Hosting a Cookie Exchange? Use Evite and get your party started with online invitations.
Hosting a Company Christmas Party? Paperless Post will come in handy for designing your custom cards and invitations for both online and paper.
Any or All of the Above? Try a Facebook invite! Share with all your Facebook friends and watch your guest list grow.

4. Pick A Playlist
Buddy the Elf said it best, “the best way to spread Christmas cheer is singing loud for all to hear!” The beat of the music will fuel your party. Get your guests in the holiday spirit with some of our favorite tunes!

Looking for a casual and relaxed cookie exchange playlist? Try out Bing Crosby’s White Christmas.

Looking for tunes to carry your upbeat ugly sweater party with all your best friends? Encourage the dancing and break out the Jingle Bell Rock!

Want to add a personal touch to your party? Personal wine glasses for each guest to take home or set up a hashtag like #CEAXmasBash for all your friends to use and watch the memories unfold on social media.

 

 

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December To-Do List!

December (also unofficially regarded as national snuggle season) is here! The time of year where neighbors are a little more cheery, strangers are a little more friendly, and enjoying a hot cup of cocoa (regardless of the weather) feels kind of special.  While our neighbors north of us might be experiencing the beginnings of winter, here in Clearwater, Florida, we have the fabulous privilege of experiencing the magic of December without having to worry about salting our sidewalks.

Cheers to these 3 holiday activities you won’t want to miss this month!

Skater

 1. Ice Skating

Grab your skates and head down to the center of Westfield Countryside Mall for an afternoon musical skate inside the enclosed rink. Don’t have skates? Not to worry. You can easily rent a pair. All ages public session Admission is $8.50 and this includes skate rental.

Visit: http://www.westfield.com/countryside/entertainment/icerink/ for more info!

Pottery_Painting_Dunedin FL_ToDo

2. Pottery Painting

Feeling crafty? Have you decided to take the homemade approach to gift giving this year? Pay a visit to downtown Dunedin, Florida and visit the splendid Art From The Heart Café.  This quaint and comfortable venue allows you to select your ceramic piece from the large selection of pottery and enjoy a relaxing evening of DIY holiday making and gifting!   The café is open every day and no reservations are needed! Just stop on in.

For more info visit: 730 Broadway, Dunedin FL, 34698 or call 727-483-9876

NewYears_Tampa_Fireworks

3. Light It Up Clearwater

 Bring your beach towels, your blankets and your party hats as you ring in the 2015 New Year on Clearwater Beach. At the strike of midnight on December 31, sit back with your toes in the sand and watch a firework show before your very eyes. Whether you’re married, with the kids, or single and ready to mingle, this is one New Year’s Eve destination you’ll surely want to experience!

Visit:  http://www.lightitupclearwater.com/ for more info!

Is there a December event you think #TeamCEA should know about? Email Natasha@ceaproduction.com and tell us at CEA Bright Marketing why your event is THE event of the season!

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Welcome to Endless Lunch

My name is John and though my official title may be ‘coder’ around the office, I am unofficially considered “Florida’s Foodie”. Today we shall be reviewing 5 of my favorite lunch spots in and around Clearwater, FL; and specifically the local eateries that stand out above the rest. My palette is fairly robust and includes a variety of unique dishes, however today we shall be focusing on Greek, Mexican, Thai & Japanese joints. Let’s break the trend of the top 5 countdown and start with hotspot #1! #1 – Saki – Endless Sushi & Hibachi Eatery Untitled Saki’s is located right off Gulf to Bay & US19 in Clearwater FL. I truly cannot compliment this place, the staff, and the food enough. Fresh, healthy and clean eating coupled with BIG taste and artful presentation. The wait staff is always friendly and the atmosphere is welcoming, with plenty of space between your table and your neighbors. saki2 There is always a pleasing low drone of conversation going on in the background. In my experience, it has never gotten too loud or dulled off into complete silence. For you gentleman reading this, add this to your list of date spots! The Maki rolls, Endless Lunches, and Endless Dinners are simply to die for. Endless Lunch begins at 11am and ends at 3pm, when Endless Dinner begins. All you can eat Sushi & Sashimi coupled with a fantastic atmosphere, low prices, fancy utensils & tables and amazing taste is exactly why this tops the chart at #1. Textures for every palette can be found here and even my friends (who have sampled just about every Sushi Spot in the Tampa Bay area) swear by their Sushi.  I plan on eating here after work with my friends to enjoy some of Clearwater’s finest Maki Rolls and endless Hibachi. #2 – Los Amigos Taqueria Y Tienda amigos1 Go here for authentic Mexican dishes as well as real Mexican Tacos. The likes of which many American’s have never had the opportunity to experience. Located in Largo, FL, just south of Clearwater, Los Amigos is one of those special hole in the wall type of restaurants that you find yourself lucky to have come across. I have never experienced real Mexican cuisine as I have here. Truly satisfying and delicious meals are to be had. Just be sure you took a little Spanish in College, or bring your smart phone (to help translate) and you’ll be good to go. Sometimes you may luck out and get coupled with an English speaking waitress, yet even with the language barrier in place, the staff have always been very friendly, welcoming. I’ve even ordered my lunch through a creative use of charades and laughter. I recommend their Steak Taco’s, though I sincerely believe one cannot go wrong with anything on their menu. #3 – Thai Basil Largo basil Of all the Thai joints I have tried, Thai Basil has won my vote for the best Thai food. With a liberal use of coconut milk, spicy sauces, and (you guessed it) basil leaves; Thai Basil has some of the most satisfying and creamy dishes I’ve ever had. There certainly has been no competition that I’m aware of for their Tom Kha Kai (a delicious classic Thai soup with chicken, mushrooms, green onions and herbs), nor their variety of curry options. Be it Red, Yellow, Green (mmmm), Massaman or Panang curry, Thai Basil will deliver any entrée in one of four levels of spiciness according to your preference, mild, medium, hot, or Thai Hot (only for the bold of heart, and stomach of steel). #4 – Sushi Spot Noodle World sspot  A one stop spot for any of your Maki, Thai, or Noodle needs, Sushi Spot Noodle World located on the corner of East Bay Drive & Belcher Road in Largo, FL. A coworker of mine swears by their ‘Sexy Man Roll’, so much so that I decided to give their ‘Sexy Woman Roll’ a shot and on my word was it delicious. Sushi Spot has some very unique combinations of Fishes, toppings and sauces that make for a flavorful combination of fresh and delicious sushi. In addition, they also serve Thai cuisine and a variety of noodle dishes. Their Thai Tea is also some of the best I’ve come across south of the Howard Franklin. #5 – Sofia’s Greek Grill sof The reviews speak for themselves, Sofia’s Greek Grill is the most welcoming and friendly atmosphere I’ve ever had at a restaurant, period. A Greek mom & pop joint, Sofia’s Gyros, Cheesesteaks, heck, even their salads are superb and let’s not get me started on the desserts. If you have a craving for Greek food and something sweet, stop by and pick up one of their fabulous pitas and Baklava for dessert. Opa! Looking for any other recommendation from websites to food spots? Tweet @ceamarketing #FoodieJohn!

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A Floridians Guide To Fall

CEA FB 10.16

While most people prepare for Fall by gearing up their wardrobe, experiencing the drop of temperatures and watching the gorgeous colors paint their trees – we in Florida have to pretend and make the best of it!

Below are 5 Ways to Enjoy Fall As A Floridian:

1. Enjoy the low 80 degree weather by decorating a pumpkin outside – no one wanted that mess indoors anyways.

2. Dim the lights and turn on a Halloween movie. Check out some of #TeamCEA’s favorites:

    • Hocus Pocus
    • Witches of Eastwick
    • Halloween
    • Friday the 13th
    • Halloweentown

3. Eat your weight in holiday recipes

    • Account Manager Kristy loves to drink apple cider while eating anything and everything pumpkin.
    • Social Media Account Manager Natasha loves her mothers heavenly apple pie that we just can’t wait to try! Move over Martha Stewart, we have a new baking queen in town.
    • From the typical Starbucks Pumpkin Spiced Latte to pumpkin bread and caramel apples there is something to help everyone feel like it’s fall, even on the inside!

4. Start a tradition

5. Enjoy the weather

    • Football: Need I say more? From peewee to college and NFL there is something to cheer about this season!
    • Fall Fashion: This is the perfect time to show off your #OOTD by pairing your garnet earrings with your brown boots to match your leopard scarf! Let’s not forget the infamous Uggs boots!

LIKE us on Facebook and SHARE your traditions, #OOTD, recipes, movies and more with us! Happy fall from your favorite Floridian Marketing Agency, CEA Marketing Group.

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Continuing Education: A Necessity NOT a luxury.

Does one’s formal education end when one walks out of the classroom? The correct answer is of course not!

No matter the profession, in today’s specialization driven world, keeping up with current trends, techniques and technologies is an absolute requirement to stay ahead of the curve, no exceptions.

 

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How does one go about improving themselves, their skills and their marketability once they’ve escaped the formal education system? Well, jump right back in! Pursue a higher degree or specialization by attending grad school or a technical school for an immediately marketable skill-set. Consider shooting for your Bachelors or Masters degree. If you happen to be a programmer like myself, keeping immersed and current within the ever-evolving software world is vital to my success.

 

1.) The lowdown on Formal Education

 

Strengths:

  • Structured and paced time blocks devoted to your field of study.
  • Supportive community consisting of mentors/professors and classmates.

 

Weaknesses:

  • Lags behind in certain fields
  • Can be costly

 

Personally, I’ve completed my walk through the halls and fires of my B.S. Computer Science degree. Who knows, perhaps a Master’s lies within my future.

 

2.) Community driven education

 

Strengths:

  • More time efficient
  • Learning through community resources can be less intimidating
  • Less Costly

 

Weaknesses:

  • Less structured
  • More dependent on self-motivation and commitment

 

Just this past weekend, my coworker & I attended a local community event, the Front End Design Conference & Workshop in Downtown St. Petersburg, FL. The wonderful speakers, organizers and attendees at #frontendconf were an invaluable resource for the latest and greatest trends and techniques in modern web design.

 

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In many classrooms, the curriculums are often pre-set in advance and most, if not all, of your fellow students are new to the subject material.

In this low cost informal workshop however, I found that both the speakers and attendees were capable of answering questions relating to the latest and greatest techniques of my field!

One speaker giving a presentation on SMACSS (Scalable and Modular Architecture for CSS) had to update her slides the very morning of her presentation as a new update to SMACSS had just been released by its developer the evening prior!

Having the knowledge base of the community readily available to you and answers to questions on the brand new Ruby on Rails library update released just days prior is near indescribable.

Sharing is one of the greatest ways to learn! Learn from others and one day give back by sharing what you’ve learned.

 

3.) Commitment, Commitment, Commitment

 

Of course, regardless of the path you choose to improve your own skills and toolset, you must commit! Those who don’t keep up with latest trends are often the ones who struggle to stay employed.

 

Always set aside a block of time each month to maintaining and improving your toolbox.

Keeping technical & business skills current and relevant is a necessity for employers. It’s oftentimes easy for companies to give the go-ahead on training when business is booming and profits are high. It is often a much tougher call when trying to squeeze every dollar out of the bottom line. In today’s ever changing world however, ongoing training isn’t a luxury, but a necessity.

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Live and Learn: 5 Things I’ve Learned from Working in Advertising

 

Graduation season is upon us. This blog is dedicated to those looking to land their first real job in the exciting world of advertising.

 

I landed my first “big girl job” at a large corporation at age 24 working in the marketing department. I went through four years of schooling yet nothing prepared me for the world of advertising like the experience itself.  Here are 5 lessons I learned that you should learn now.

 

Warning- What you are about to read is the cold hard truth.

 

1. Education is power.

If you think that just because you graduated you never have to take another class, read another book, or learn a new skill, you are mistaken. Things change quickly in this industry and if you don’t stay on top of these trends, you will be run over.

 

2. Work hard play hard.

It’s easy to find yourself staying late, coming in early, or skipping lunch to finish the work you are accountable for. What I learned the hard way was this brings a quicker burn out rate and higher stress level. No matter how busy you are, remember to take the time to balance your personal life and squeeze in things you love.

 

3. When you work in marketing, everyone thinks they can do your job better than you can.

Everyone, and I do mean everyone, thinks they have a better way to say something, a more creative approach, or a better strategy than you. Remind yourself that you are educated, you keep up on the latest trends and you have experience to know what works and what doesn’t.

 

4. As my former manager used to tell me, “we aren’t saving babies.”

You need tough skin to work in this industry. Do not let every nasty email, bad result, spelling error, or missed email eat you alive. Shake it off and promise yourself to do better the next time.

 

5. When you feel like giving up, remember why you started.

Yes it’s a tough job at times, but it’s also a job that allows you to be creative, think outside of the box, stay on top of trends and challenge yourself daily. You don’t know what you are capable of until you are challenged.

 

Congrats to all the grads and welcome to this crazy, exciting, challenging, and creative world of advertising.

 

Written by: Kristy Roeser

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What makes a good logo?

The Nike “swoosh,” the “golden arches” of McDonald’s,” Apple’s, well, apple are all examples of brands with strong, instantly recognizable logos.

Good logo design, in all but a few cases, is not accidental. It is the result much thought, some consternation, numerous creative ideas rendered to paper and, whenever possible, testing among focus groups.

An effective logo should exhibit five basic principles. They are as follows:

1) Simplicity

Keeping a logo design simple does not mean boring. Quite the contrary, a simple design, when executed properly, is elegant and provocative.

 

2) Memorability

An effective logo design should be memorable to the point in which the viewer is able to remember it even after a single glimpse. It should also graphically represent the brand, entirely and succinctly.

 

3) Timelessness

The logo design should withstand the test of time. It should not be based on fleeting trends. A good rule of thumb for the design of a logo is that it should adequately represent the brand for a minimum of ten years without requiring updating or alteration.

 

4) Versatility

Keep in mind that the logo will be used in many different media and at varied sizes, from billboards to business cards. Keeping the logo simple accommodates its multiple usages is imperative. Additionally, the logo should be produced in vector format so as not to lose its visual integrity when resized.

 

5) Appropriateness

An effective logo design should be appropriate to the message the brand wishes to convey to its audience. For example, while the scratchy “M” and gothic style type usage is ideal for the Monster Energy Drink brand, such would definitely not be appropriate for a luxury automobile brand like Mercedes.

Written by: Dave Dubreuil

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Floridians can celebrate fall too !

Celebrate Fall the Florida way!

It’s time to say goodbye to summer and hello to fall. Time to welcome cooler weather, sweaters and pumpkin flavored everything. Living in Florida, we often don’t get the atmospheric changes of fall such as the leaves changing colors or cool autumn breezes. Despite our constant greenery, Floridians can get in the fall spirit too!

Decorating the home to match the season is a quick and easy way to celebrate.

1. Add a touch of autumn to your home décor with Autumnal colors, wicker pieces and accent with burnt-orange accessories.

2. Instead of carving pumpkins this fall, try a unique approach of painting. You can create endless designs using acrylic paint and painter’s tape. From a two-tone, dipped look to the popular chevron stripes. Save the hassle and mess of carving; stick to a paintbrush as your pumpkin designing tool.

3. Spice up any door with an autumn themed wreath. This splash of fall color brings warmth and life to any front door.

4. Fill your home the delicious smells of fall with pumpkin, spiced apple of cinnamon. These signature autumn scents are sure to bring the feeling of fall in your home.

Check out this easy recipe for pumpkin cinnamon rolls. Visit our Pinterest page for more fall fun!

http://www.pinterest.com/ceamarketinggp/fall-fun/

 

 

 

 

 

 

 

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