Archive for category Humor

And the March Employee of the Month is…

march empmo

Let’s say congratulations to our Employee of the Month for March – Social Media Account Manager Kim!

From managing social media accounts, to developing campaigns, Kim is ready to tackle any project!

Follow CEA Marketing on Facebook to stay up to date with our latest news and announcements!

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Life is Better at the Beach!

Sometimes you just need a break from the hustle and bustle of agency life! Team CEA spent an afternoon lounging at the beach at Whiskey Joe’s!

Whiskey Joes



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Super Bowl Ads: The Good, The Bad, The Ugly

Super Bowl XLIX couldn’t have been a closer, more emotional game between the Seattle Seahawks and the New England Patriots. Luckily, the excitement of the game compensated for this year’s dramatic, gloomy ads. The Super Bowl, known for its highly anticipated commercials, missed the mark for entertainment this year, according to social media buzz. It did, however, dub 2015 as the year of the dad and family for American brands.

Esurance’s “Sorta Pharmacy” spot with Breaking Bad’s Bryan Cranston gave viewers a much-needed laugh amidst the more serious spots in last night’s $4.5 million dollar lineup. Cranston’s meth mastermind character, Walter White, made a surprise appearance as “Sorta Greg” in one of the more humorous Super Bowl ads.

“You’re not Greg…” she stammers, to which hazmat-clad Cranston growls,  “I’m sorta Greg. We’re both over 50 years old, we both used to own a Pontiac Aztec, we both have a lot of experience with drugs – sorry, pharmaceuticals.”

Esurance’s high-profile “Sorta You Isn’t You” spots – one of which featured Lindsay Lohan as “Sorta Mom” – earned major points last night, trumping the dark Nationwide spot and revitalizing the redundant (but still quotable) “Gotta Get Some Cold Cuts” Geico commercial with former NFL football player, Ickey Woods.

Why it worked: Esurance’s chief marketing officer Alan Gellman knew his brand was a major player in the insurance industry but wanted to compete with the other big spenders like Geico and Progressive. “Maximizing awareness of our innovative offering for customers is important,” explained Gellman who teamed up with Leo Burnett for the “Sorta You Isn’t You” spot.

Jublia’s 30-second “Tackle It” spot was the underdog of this year’s Super Bowl ads. The Super Bowl debut for Valeant Pharmaceuticals didn’t put its best foot forward and hardly tackled the worst of this year’s ads – possibly even Kim Kardashian’s… very Kardashian spot for T-Mobile.

While the spot itself felt very incomplete and left many Americans shying away from the onion dip, you can’t help but wonder: who had the last laugh in this $4.5 million dollar joke?

Why we’re on the fence: Was it entertaining? Not at all. Did it generate buzz? Absolutely. America took to social media to scoff at the late-night infomercial style spot that aired during the Super Bowl for a whopping $4.5 million. Can we call it a flop? Not definitively. It lacked glamor points, sure, but it still has America chatting about fungus by the water cooler.


What was your favorite ad at this year’s Super Bowl? Tell us about it on our Facebook page, using hashtag #SuperBowlAds.

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‘Tis The Season for Holiday Parties

cea tues

From Ugly Sweater Parties to Christmas Cookie Exchanges, learn how to throw a stress free event this holiday season!

1. Pick A Theme
Every party should have a theme, whether it’s colors, patterns or attire, picking a theme will help you coordinate the rest of your party!

2. Pick Out Your Food and Drinks
Cut the chaos and create one signature drink for your party. Grab a glass and check out this delicious Holiday Sangria. All you need is…

1 bottle white wine
1 bottle sparkling cider
2 clementines
1 Granny Smith apple
1 Gala apple
1-2 cups of cranberries
1 heck of a party!

As for food, look at the time of day you are hosting your party: 10-12 brunch, 12-3 lunch, 3-6 appetizers, 6-8 dinner
Hosting a party after 8pm? Choose a couple finger foods to keep your guests happy!

Not sure about cooking for all of your guests? Host a potluck party or head over to our pinterest page for our finger licking good desserts!

3. Invite Your Friends
Save the cash for your holiday presents and invite your friends using social media!

Hosting a Secret Santa? Try out Elfster for invites, name drawing and wish lists!
Hosting a Cookie Exchange? Use Evite and get your party started with online invitations.
Hosting a Company Christmas Party? Paperless Post will come in handy for designing your custom cards and invitations for both online and paper.
Any or All of the Above? Try a Facebook invite! Share with all your Facebook friends and watch your guest list grow.

4. Pick A Playlist
Buddy the Elf said it best, “the best way to spread Christmas cheer is singing loud for all to hear!” The beat of the music will fuel your party. Get your guests in the holiday spirit with some of our favorite tunes!

Looking for a casual and relaxed cookie exchange playlist? Try out Bing Crosby’s White Christmas.

Looking for tunes to carry your upbeat ugly sweater party with all your best friends? Encourage the dancing and break out the Jingle Bell Rock!

Want to add a personal touch to your party? Personal wine glasses for each guest to take home or set up a hashtag like #CEAXmasBash for all your friends to use and watch the memories unfold on social media.



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10 for 10 Years!

Eric 10 years

Art Director Eric Gwatney has been a part of #TeamCEA for 10 years! We had a chance to sit down with him and talk about all the fun he’s had during his time with us.

So, Eric, what is your favorite part about working at CEA?

I love working with the team. We have the best crew we’ve ever had, and it’s wonderful to work for Kelly.

Do you have a favorite project that you’ve worked on during your time here?

Pulte’s promotion with Super Bowl XXXV in Tampa, FL (including an ad in the program), everything for the TaxSlayer Bowl  is always a blast. Did I mention I love College Football? #LSUWIN

Looking back, what accomplishment are you most proud of?

Making it through the recession. Taking on every role I could to keep the overhead low yet making sure projects were still getting done in a timely fashion.

If you could work on any project you wanted, what would it be?

This is hard, I don’t think I really have a niche and I like being diverse. I do like illustrations and wish I had more time to do cool things with Adobe Ilustrator.

What is your favorite thing about being an Art Director?

My favorite part as an Art Director is doing my best to make those around me better.

Have you seen a lot of change in the marketing industry in the last 10 years?

Everything has changed, but the biggest difference is the speed of the industry as a whole. With Internet and computers, we don’t spend as much time waiting around for the transfer of information, files, and printing. What used to take months can now be accomplished in weeks or even less time in some cases. We used to mail, yes snail mail, proofs to clients. That alone took days back and forth.

What was CEA like during your first days on the job?

Organized chaos. We out grew the small rental building and we were VERY busy. Direct mail was still big, and we were mass-producing mailers. 3-5 designs a day, at least! I’ve always enjoyed the rush/madness of advertising and marketing though.

What is the most fun you’ve had with #TeamCEA over the years?

This will probably sound cheesy, but some of my favorite times have been when a few of us have stayed late working on projects then just chatting and having a drink with Kelly in the old Art Department or on the back deck by the pond. These days though, it’s important to get home to see my wife and two boys, so these moments have become few and far between.

What is one thing you have learned in your time with CEA that you want to pass on to the team?

Put all you have into your work, but at the same time know when to disconnect yourself from your projects. Be proud in all you do, but when someone doesn’t like an idea or creative you have, you have to be able to disconnect yourself from it so you don’t think they are saying something bad about you. I’ll always refer to what we do as Commercial Art. Any form of artwork is objective to each person and every person will see it differently. You have to shrug it off when someone doesn’t meet eye to eye with you. At the same time, you have to know when to stand up for what you created. It’s a delicate balance that can only be learned with time or as a God given gift.

What are you looking forward to in your next 10 years with CEA?

I can’t wait to continue to grow in my artwork, as a mentor, and as an employee. To see CEA continue to get stronger and stronger each year and to always be a vital part of that growth.

Check out CEA Marketing Group on Facebook and congratulate Eric on his 10 years as a vital member of #TeamCEA!

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Getting to Know our New Interactive Account Manager Erika

As an icebreaker this week, we played “2 Truths and a Lie” with our new Interactive Account Manager, Erika. Here’s what we learned is true – and not so true – about her.

Can you guess which one is false? (She had us fooled!)

1. I’ve driven my PT Cruiser (now 10 years old) across the country 4 times.

2. I used to be a high school history and language arts teacher.

3. In the past 3 years, I’ve been in 3 cycling accidents: I broke my right arm, then I got hit by a parked car, and then I broke my left arm.

Here’s the whole story from Erika…

1. Yes, I’ve driven coast to coast 4 times in my PT Cruiser (I affectionately call him ‘Bruiser the Cruiser’). It takes about 36 hours to get from one side of the country to the other, so I’ve stayed on couches and in hotels; traveled with my dog, friends or family, but never alone. I love exploring and finding little hidden gems. My favorite: the life-sized recreation of Bedrock City (the Flintstones town) on the south side of the Grand Canyon.

Erika 1

2. I WAS a history and English teacher, but I taught middle school, not high school. It was a great experience and I’m glad I had the opportunity to make an impact for a few short years. The skills it takes to make a classroom work and juggle all of the responsibilities of a teacher translate very well into marketing. It trained me to wear many hats and to think on my feet!

3. Just call me Grace! During a typical day, I will run into desks, doorframes, table legs, and anything else that jumps out in front of me. Unfortunately, my lack of coordination continues into my extracurricular activities – namely, cycling. Three of my accidents were more notable than the others. I’ve broken both arms (on 2 separate occasions, almost exactly one year apart), which left me with a metal plate and 9 screws in one wrist. On another really unfortunate evening, I was riding by bike in downtown St. Pete, when a guy in a huge truck opened his door right into the bike lane – and directly in my path. I hit the door straight on and was a thrown out into the street. Thankfully, I wear a helmet whenever I bike anywhere – even if it’s just a few blocks. It may look dorky, but it’s saved my noggin more than a few times!

Erika 2

Erika is an enthusiastic addition to our team and is ready to get your digital marketing strategy rolling! Give us a call to discuss how CEA Marketing can help you devise a digital marketing campaign that works!

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It’s 5 o’clock somewhere…

CEA blog Are you ready for happy hour? Clearly, Team CEA is. We dreamed about drinks all morning, and figured out what kind we all are. You’re going to treat us to a drink after work tonight, right?

Kelly: A Captain and Coke, hold the Coke. With a strong bite, but smooth flavor, you won’t remember why the next day…but you’ll be glad you did.

Jennifer: A Long Island Iced tea. Easy to drink, a little sweet, but will knock you on your butt if you aren’t careful.

Eric: A Mojito; a relaxed laid back drink that’s a little tart but with a hint of mint to brighten your day.

Brittany: Moonshine. A lot of power in a small package. Be careful, this one bites. (Use wisely.)

Natasha: Sangria. Mixes well with others, especially pairs with fruits (face it, you have to be one to work in marketing). Add a dash of cinnamon and watch it come to life.

John: B B-52, a hint of sweet but somewhat smooth, and enough go-go juice to keep the crowd smiling. Shoot and repeat.

Kristy: Sweet Tea. Its country heart makes it perfect for a refreshing break from the stronger drinks of choice.

Diana: Shiraz, one that is slightly reserved, but is bold in style and flavor. Beware, when left open too long, it can expose a dark side.

Kim: A Shirley Temple. It’s sweet, enjoyable and has fun while the alcoholics party.

Leave a comment and tell us what kind of drink you are!

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How to Explain a Hashtag to Grandpa


At a recent family gathering, we were sitting around the dinner table discussing the good old days. One of my cousins commented on Throwback Thursday and asked if #TBT was Twitter’s most widely used hashtag. That’s when Grandpa spoke up. “What the heck is a hashtag anyway? Why do you need one?’


Well, Grandpa, you’ve come to the right place to learn.


What is a hashtag?

  • A hashtag is a keyword preceded by a pound sign (#).
  • The pound sign turns any word or group of words that directly follows into a searchable link.
  • Hashtags allow you to organize content and track discussion topics based on those keywords.


Although they may seem confusing and unnecessary, they are very important to the way we communicate online, and it’s important to know how to use them.


Why do I need a hashtag?


  • A hashtag expands the reach of your tweet beyond those who follow you to those who are searching for like content.
  • Anyone sharing content on a relevant topic can include a hashtag. That content then becomes a searchable link to your tweet.
  • Tweets with hashtags get twice the engagement than tweets without hashtags and are twice as likely to be retweeted.


Three key tips for all #users:

1. Be specific: If you’re using a hashtag to join a conversation, make sure the hashtag is specific and relevant to your topic. If you’re talking about Mother’s Day, use #InspiredByMom instead of simply #Mom. A vague or generic hashtag like #gifts or #flowers isn’t as effective either.

2. Make it simple: Hashtags, like links, look like spam if they are used too often. Three hashtags should be the maximum on Twitter and Facebook, but you can get away with more hashtags on Instagram and Vine.

3. Give context: A tweet that contains only hashtags is confusing and boring. If your tweet simply reads, “#angry,” your followers won’t know what you’re talking about. Similarly, if you tweet, “#TheVoice is #awesome,” you’re not really adding much to the conversation.


So, Grandpa, if you want to look on Twitter, Facebook or Instagram and reminisce, search Throwback Thursday with #TBT and entertain the young‘uns for hours.  I hope this helps, and remember #iloveyou.

Written by: Gayle Hannah Hill

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Business Selfies??


I, Kristy Roeser, find selfies to be against my belief system. I constantly make fun of the people (usually girls) who post these photos to appear sexy, hip, awesome. I just don’t get it! What is the point of taking a photo of myself? I would never frame it as a memory – “ Oh I remember this time I took a photo of myself when I first woke up.” Or posting a photo of what I’m wearing that day – “ Here is my outfit, world. Am I not the sexiest girl in the whole wide world?” secretly praying a ton of people will like my photo, confirming that I indeed am the sexiest girl in the world.

After I stumbled across these staggering stats, I feared I might be alone in my anti-selfie beliefs:

-More than 57 million tags of #Selfie were posted to Instagram in 2013.

-The Oxford Dictionary named “selfie” the word of the year (I expected more from you, Oxford Dictionary).

Am I the only person left in the world that has not taken a selfie? Is the future of Instagram… a competition of who can post the best selfie?

Thankfully, marketers took a stand to embrace this growing fad and utilize their popularity in a more creative way. Check out these examples (and more) I discovered on Convince and Convert. The article turned this self-proclaimed selfie cynic into a believer. (Cue Monkey’s song “ I’m a Believer”)

Dove- # BeautyIs Campaign

Dove premiered this beautiful video at the Sundance film festival to redefine beauty. Mothers and daughters took selfies an honest selfie with no filters, no fixer uppers, no duck faces. The photos were displayed and people were encouraged to leave compliments on the photos.

#MuseumSelfie Day – To raise awareness of a new exhibit, Jan 22 was dubbed #MuseumSelfie day.

Star Wars Selfies- I mean, does the photo not say it all? #Awesome


Seeing these campaigns made me completely change the way I looked at selfies, especially for businesses. What are some creative ways your company could join the selfie bandwagon to promote your brand?


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Kelly 9-1-1 My Experience on a Ride Along with Pinellas County’s Finest

What one thing do we fear the most when we are driving around in our cars? Perhaps we’re going a little too fast, we look in the rear-view mirror and see those dreaded flashing lights and siren – BUSTED! You wonder “Why me? Why did they have to pick on me?”

I personally never had a clue as to what is entailed in a Pinellas County Sheriff’s Deputy shift until I had the honor to ride with one of them as part of my Leadership Pinellas class requirements. Hey, at least I wasn’t in the BACK seat! The cool part was being in the front seat during a full eight hour shift. In that short period of time, I learned a few things I thought I would share with “John Q. Public.”

Did you know that all of the Deputies have computers in their cars? If you see one behind, you better hope that your tag and license are current because more than likely they are running your tag! They don’t do this to try and capture you – they do this to look for people that might have a warrant out for their arrest. By doing this they might find someone who steals cars, has had several DUI’s or perhaps a sex offender that has a warrant out for their arrest. This new technology is extremely cool and it was designed to keep us safe. Besides, who wants a sloppy drunk on the road or a creep that might be driving around looking for vulnerable children?

Crazy people are everywhere! During the course of the night we got all sorts of wild calls. A few that we went on had to do with domestic violence. Deputies don’t show up to cause problems – they are there to help calm down the situation. With a Deputy present, people tend to calm down and not be so violent and crazy. My ride along buddy was very calm, cool and collected, very understand and spoke with a strong voice of authority. He knew how to handle all of the different types of weird calls with ease. It made me feel good to see him work; plus it made me feel safe to know that he was there to protect me. I was walking up with him on all these calls and was able to witness the reactions and the way he dealt with every situation. There wasn’t a single time when I didn’t feel safe. I felt sorry for most of the people that we had to pay a visit to because they all seemed far removed from reality. It was sad to see so many messed up people and situations. It’s nice to know that we have someone to watch over these messed up individual’s otherwise who knows what might happen. They truly make the world a safer place.

The last part of the night was the most action we had all night! While searching for a trouble-making minor, we happened to see a car that had just pulled up to a convenience store who just happened to have busted out taillights and tags that expired back in 2008. The Deputy noticed this right away. To me this was amazing as it was a very dark area – they really know what to look for. After running his license, we found out that this person had several DUI’s, traffic violations and his license had been revoked years ago. The officer handcuffed him and put him in the back seat of the car. At this point, he started searching the suspects car. He found a small container that had small white pills in them. We continued to search and found another container that had crushed white stuff in it. Deputies’ cars have drug kits in them, so they can test the chemicals to see what kind of drug they are. After running the tests we found out that the pills were Oxycontin and the crushed up white stuff was crack cocaine. At this point a car pulled up and out came a woman on crutches (that seemed to be in a lot of pain) plus her two children. The woman had just gotten out of the hospital and it turns out that the guy we were arresting was supposed to be home taking care of her. It was really sad. The children should have never witnessed that. Turns out they only lived around the corner so if the guy was smart he would have walked to the store for his cigarettes and beer. Again, the Deputy handled the situation with ease. He asked the woman and her children to go home, which they did, and He called in for back up. Within minutes another cruiser pulled up to help. They worked together as a team to continue with the vehicle search and eventual arrest. While we were waiting for the paddy wagon, the Deputy had to type in his report. There were so many counts it took him awhile to do this. He explained the entire process to me as he typed. In the mean time, the arrested individual in the back was pleading for his release as he told us his sad story over and over again, stating he would never do it again if only he was released this one time. Deputy’s hear sad stories all of the time and they need to stay calm and do the right thing. Putting the bad guy away can save a person’s life. This guy had a history of DUI’s, was driving a car that was not registered to him with expired tags, driving with an open container and he had illegal drugs with him. Who knows what might have happened if the Deputy did not pull him over. A busy neighborhood was right across the street with cars and people walking about. By taking this guy away he might have saved a life.

This experience taught me to really appreciate what the Deputy’s job entails and how hard their job is. Without them, our world would not be safe and full of violence. It makes me proud to know that there are some people that are willing to fight crime and deal with all of the emotions that come along with it. I have a new respect for our Sheriff’s department. The next time you see one, wave at them and say thank you. After all, they’re here for your protection and to help make this world a safer place to live in. This ride along was one of the coolest things that I have ever experienced. Now instead of fearing the Sheriff and thinking they are the bad guys, I have a new and trusted respect for them. Thank you, Pinellas County Sheriff’s Office!

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