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CEA Chat Time with Our New Social Media Content Manager

Social Media Rockstar!

CEA’s Newest Social Media Rockstar!

Kim is the newest member of our rock star social media team, and she just started this week. We took some time to sit down with her and get to know her a little better!

Q: So Kim, where are you from?

A: I was born and raised right here in Clearwater, Florida. Actually, I live right around the corner from the office.

Q: Perfect! That means we can have lunch time naps at your house! When you’re not dominating the social media world, what do you like to do?

A: I enjoy spending time with my fiancé Jeff! That’s always my very favorite thing to do! I also like to go thrifting, bake and draw. I just made a cookie cake for my fiancé’s birthday!

Q: Yum! There’s an employee birthday day is next week you know (hint hint)! What brought you into the world of marketing in the first place?

A: Maybe I can whip up a special birthday surprise! To answer your question, I started college at USF as a music major, and studied clarinet performance. It was something that I loved, but it slowly became less fun as I advanced. I chose to pursue a second degree in advertising during my last two years of college. The plan was that I could fall back on it if I needed, but I wound up loving my classes and chose to make advertising my career!

Q: What makes your taste buds dance?

A: My favorite food is Macaroni and Cheese! You just can’t beat that ooey, gooey goodness! I love to cook, so I am always willing to try new foods. Even though my culinary experiments don’t always work, they are a lot of fun to make. I’m just glad that my fiancé is such a good sport!

*Editor’s Note: Stay tuned on our Facebook or Instagram for our next potluck!

Q: Facebook,Twitter, Pinterest, Google + or Instagram?  What’s your favorite and why?! 

A: I am a very visual person, so I love Instagram. Seeing the world through another person’s eyes is something that is very interesting to me. Whether it’s a snapshot of a drawing, an inside look at an exciting adventure or puppy pics, I love seeing the things that are important to different people!

Kim is ready to rock n’ roll! Want to take your social media campaign to the next level? Contact us today for our full range of services.

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Why You Need A Strong Online Presence…And How To Craft One.

blogimageWe’ve all heard the saying: you never get a second chance to make a first impression. In previous years it was easier to control your customers’ first impression of your brand; storefronts were the place were consumers got to know your company. Today however, the first impression for your customer might just happen in the digital space.

Today’s digital consumer operates on the web, often on more than one device. According to Nielsen’s 2014 Digital Consumer Report, 87% of smartphone and tablet owners use a mobile device for shopping activities. These users are searching for anything from the brand’s physical location, price of services, reviews and other research before making a commitment.

Users are choosing to learn about and become familiar with your brand online before ever setting foot in a physical location. This means that if you’re not creating a good online presence, then you could be missing out on some potential customers. Not only that, if you don’t have a strong online presence it could cost you. Consumers expect to see companies online, where they easily connect and find answers quickly.

So how do you improve your online presence? Here are 3 simple steps to get you started:

  1. Optimize your website
  • Make sure your website is up to date and user friendly. According to the Nielsen Norman Group, most users leave sites within 59 seconds. That means you have to capture their attention immediately with high quality, relevant content.
  1. Get social
  • Are you on social media? Because your clients probably are. According to the Pew Internet Project’s research (http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/), 74% of online adults use social networking sites.
  1. Be consistent
  • Pick a voice for your brand’s online presence, and then stick with it. When choosing how you want to represent your company online, make sure it adheres to your brand standards and company image.

If this seems a little overwhelming, or if you’re just not sure where to start, contact us. We’ll be sure to create a strong online presence for your company that is sure to satisfy customers.

 

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3 Ways Our Company Culture Celebrates Friendship Week Everyday!

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CEA Marketing Group is made up of 11 employees from all different ages and demographics. Each one of us brings something unique to the table that helps us form a company culture unlike any other. If you follow us on Twitter or Instagram, you can have a ‘sneak-peek’ and behind the scenes look of what our office culture is like with your own eyes! We are proud to say that #TeamCEA isn’t just coworkers, but a loyal group of friends.

In honor of National Friendship Week, it is only appropriate to let you guys in on some of the ways we here at CEA, celebrate each other and our friendships.

1. Time To Celebrate- Monthly Celebrations

  • Need an excuse to pop champagne? How about surviving a client slammed week? A birthday, anniversary or employee of the month? Heck, why not pop the bubbly and celebrate each other and our work everyday! No excuse is too small to pay tribute to one of our own.

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2. Office Space

  • Walls are a barrier to success, so we don’t have any! From brainstorming social media strategies to a “7 minute stretch” in the middle of the work day or debating where to order lunch from (and let’s be honest here, cheat our diets from), this is where it all happens!

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3. Random Acts of Kindness- aka: “Stress Relieving Presents”

  • There’s no question about it, work does get stressful. But when you have a team who understands your workload and leaves goodie bags or in some cases, Chinese boxes filled with candy and fortune cookies on your desk, your day shines a little brighter. That’s what it’s really all about!

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Every day we strive to bring our team closer, not only to boost productivity, but to make us happy!

Want to join our fun loving team? We are currently hiring a #SocialMedia rockstar and accepting applications for a web programmer with front and back-end design experience. Send your resume to: jennifer.m@ceaproduction.com.

Outshine the rest and join a team filled with the best!

 

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National Smile Week

As Annie would say, “you’re never fully dressed without a smile”. This week is National Smile Week and Team CEA is wondering what makes you crack a smile or grin from ear to ear everyday. Different things make different people smile, check out what makes us at CEA Marketing Group show off our pearly whites:

 

John: High tech micro processing coupled with a super high resolution IPS led display, and densely packed dpi. I love my phone!

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Natasha: Squishing my toes in the sand at the beach.

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Dave: Curling up with a good book on a rainy weekend evening.

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Eric: Family, the thing that gives me the biggest smiles and the happiest tears are my wife and two sons!

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Diana: My cat makes me smile because she’s always happy to see me, even if her favorite way of playing is biting my feet.

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Brittany: Family, friends and college football!

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Jennifer: Every day at 5:30 when I get to pour a glass of wine

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Kelly: Closing a deal with a new client definitely makes me smile!

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Tweet us at @CEA_Marketing and SHARE what makes you smile!

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Annual Excel Awards Recognizes CEA Marketing

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August 1, 2014 – Orlando, Fla. – CEA Marketing Group, a full-service marketing and advertising company earned seven awards during the Excel Awards at the Southeast Building Conference. The awards recognize top professionals from around the state for marketing and advertising initiatives and were presented at the Orange County Convention Center.

CEA Marketing was recognized for: Best Direct Mail Piece, K Hovnanian Homes; Best Online Marketing Campaign, WCI Communities; Best Consumer Promotion, Taylor Morrison; Best TV Commercial, WCI Communities; Best YouTube Type Video, WCI Communities; Best Radio Commercial, K Hovnanian Homes; Best Website, Tampa Bay Builders Association.

“This has been a great year for CEA,” says president Kelly Bosetti. “ Winning over 11 awards this year is very special to us and helps us know our award winning creative is helping our clients drive sales.”

Specializing in advertising for the real estate industry, CEA Marketing has garnered clients from across the nation marketing for luxury condominiums, insurance companies, warranty groups, college bowl games, national organizations, remodelers, credit unions, national homebuilders, hotels and more.

Founded in 1998, CEA Marketing has been recognized with hundreds of awards locally, state-wide, and nationally for their excellent advertising and marketing work. Other awards received include Sand Dollar Awards, Awards of Excellence, Prism Awards, Tampa Bay Business Journal Awards and more.

Additional information can be found by visiting ceamarketing.com or by calling 727.523.8044.

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You May Think You Know Facebook, But You Have No Idea.

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One of the many things we hear when training companies on social media strategy is “I know how to run Facebook, so I’m not sure how much more you can teach me.” We never doubt the person saying this doesn’t know Facebook. Everyone knows Facebook. The issue lies in the difference of running a personal Facebook page versus a business page.

 

Here are 5 things you may not know about Facebook business pages:

  1. Insights. A business page allows the admins to access all kinds of data. From geo-targeted results from LIKES to how many users not only engaged with your post, but also blindly engaged (a click through that can only be seen by someone managing the page). Without analytics, how do you know if your strategy is working?
  2. Promoted Posts. You may hate this part. No one wants to pay Facebook to get the word out. But there is no denying; this is how it has to be. When you log on to Facebook, you have the opportunity to see up to 1,500 posts per visit. How does Facebook choose which posts you see? Promotion.
  3. Limitless Followers. A personal page only allows up to 5,000 friends. A business page on the other hand allows you to continue your growth until you’ve added everyone and their mothers.
  4. Scheduling. Social media is a full time job. I know this because it is my full time job. One of the greatest things about a business page, is the ability to schedule. Maybe Monday’s are slow days for you. Get all your posts set up on Monday and just let them post themselves throughout the week! (You can even boost while scheduling!)
  5. Credibility. This last one has nothing to do with a rule that Facebook set up. Its just plain and simple knowledge. By setting up a business page for your business you are telling people you are legit. It shows consumers that you know what you are doing; therefore you must know what you are doing with the product you are selling.

 

If your fear is that you are losing followers by starting from scratch, it’s not true! Just because someone is a friend with you on Facebook does not make him or her a perfect brand ambassador for you. Let us show you how to gain new LIKES on your business page based on geographic and demographic targets. Make your followers count!

 

Would you like to know more about Facebook? Give us a call TODAY. 727.523.8044.

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Continuing Education: A Necessity NOT a luxury.

Does one’s formal education end when one walks out of the classroom? The correct answer is of course not!

No matter the profession, in today’s specialization driven world, keeping up with current trends, techniques and technologies is an absolute requirement to stay ahead of the curve, no exceptions.

 

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How does one go about improving themselves, their skills and their marketability once they’ve escaped the formal education system? Well, jump right back in! Pursue a higher degree or specialization by attending grad school or a technical school for an immediately marketable skill-set. Consider shooting for your Bachelors or Masters degree. If you happen to be a programmer like myself, keeping immersed and current within the ever-evolving software world is vital to my success.

 

1.) The lowdown on Formal Education

 

Strengths:

  • Structured and paced time blocks devoted to your field of study.
  • Supportive community consisting of mentors/professors and classmates.

 

Weaknesses:

  • Lags behind in certain fields
  • Can be costly

 

Personally, I’ve completed my walk through the halls and fires of my B.S. Computer Science degree. Who knows, perhaps a Master’s lies within my future.

 

2.) Community driven education

 

Strengths:

  • More time efficient
  • Learning through community resources can be less intimidating
  • Less Costly

 

Weaknesses:

  • Less structured
  • More dependent on self-motivation and commitment

 

Just this past weekend, my coworker & I attended a local community event, the Front End Design Conference & Workshop in Downtown St. Petersburg, FL. The wonderful speakers, organizers and attendees at #frontendconf were an invaluable resource for the latest and greatest trends and techniques in modern web design.

 

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In many classrooms, the curriculums are often pre-set in advance and most, if not all, of your fellow students are new to the subject material.

In this low cost informal workshop however, I found that both the speakers and attendees were capable of answering questions relating to the latest and greatest techniques of my field!

One speaker giving a presentation on SMACSS (Scalable and Modular Architecture for CSS) had to update her slides the very morning of her presentation as a new update to SMACSS had just been released by its developer the evening prior!

Having the knowledge base of the community readily available to you and answers to questions on the brand new Ruby on Rails library update released just days prior is near indescribable.

Sharing is one of the greatest ways to learn! Learn from others and one day give back by sharing what you’ve learned.

 

3.) Commitment, Commitment, Commitment

 

Of course, regardless of the path you choose to improve your own skills and toolset, you must commit! Those who don’t keep up with latest trends are often the ones who struggle to stay employed.

 

Always set aside a block of time each month to maintaining and improving your toolbox.

Keeping technical & business skills current and relevant is a necessity for employers. It’s oftentimes easy for companies to give the go-ahead on training when business is booming and profits are high. It is often a much tougher call when trying to squeeze every dollar out of the bottom line. In today’s ever changing world however, ongoing training isn’t a luxury, but a necessity.

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CEA| 30 Days of #Gratitude

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In the world of social media – a world where communication is fast, down to the second and where platforms are ever changing, how does an account manager and marketing team stay grounded and take the time to stop and smell the roses?

Enter stage right: CEA Marketing Group 30 Days of #Gratitude Pinterest Challenge.

The rules? Not to worry, there are just two.

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  1. Every day a #MotivationalQuote is sent around the office to all employees.

 

  1. For 30 days, our team takes a picture of something that brings them a piece of joy and submits it on the Pinterest Gratitude board.

 

 

The pictures that we received and continue to receive from the team are incredible. Not only do they show what happiness means to each of us, each picture tells a personal story of each employee… a day in the life through their eyes.
What made them smile each day? CLICK HERE and take a look at the board for yourself! Our board has pictures filled with…cue in drumroll… friends and family, running paths, sunsets, beach bliss, art, nature, coffee, healthy eats and drinks (aka, wine) and it continues to grow.

 

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When you change the way you look at things, the things you look at change. More than that, when you cultivate an attitude of gratitude and spot the positive in every day, you’ll have a happier office and a happier YOU.

In the world of social media and creative communications, the power of brand storytelling is what turns small projects into successful marketing campaigns.

What are your followers interested in? What’s important to them? When you find out who your audience is and what your audience is interested in you can begin to leverage these interests into content and social trends for great impact

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Try starting your own 30 Days of Gratitude Board and invite your fellow pinners to pin!

Download Piclab, a free app for editing your pictures and adding text. FOLLOW US and our 30 Days of #Gratitude Board to take part in the challenge!

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The 40/40/20 Rule of Direct Mail

In today’s digital world, where so much marketing endeavor has migrated online, why does advertising via traditional direct marketing remain so ubiquitous? The answer: It’s still extremely effective when done properly.

Executing a successful direct mail campaign that generates impressive results is not rocket science, but it does require a good deal of thought, planning, and adherence to what is known as the 40/40/20 rule.

Below is a simple, time-tested recipe to get the most from your direct mail campaigns:

40% Devoted to a GREAT LIST

Identify

  • Determine the target audience that matches your product or service in terms of demographics and psychographics.
  • Obtain a list that fits the target.
  • Utilize your list provider to assist in order to target your ideal audience.

 

40% Devoted to a SUPER OFFER

Create Urgency

  • In order to optimize your direct mail, provide an offer and/or impart a high-degree of urgency your target audience simply cannot refuse to ignore.
  • Whether it’s a limited-time discount or incredible special-buy made available only to recipients, there must be a clear, incentive-driven call-to-action, carefully crafted to garner maximum response.

 

20% Devoted to ATTENTION-GETTING CREATIVE

Creative

  • The presentation of creative (including copywriting) that identifies with your audience completes the recipe.
  • Avoid the pitfall of choosing creative that you, think is “neat” or “cool.”
  • Creative should be dedicated to fulfilling what your target audience desires to see, read, and ultimately act upon.
  • Savvy marketers that wish to go a step further may provide several creative options to target identified focus groups.
  • For tips on picking the perfect creative, click HERE.

In order for your next direct mail campaign to be the very best it can be, all three parts of the above percentage-based formula must work in complete concert and in total harmony. When this tripartite is wholly realized, the reward you’ll achieve is nothing short of amazing!

Dave is an Account Executive with CEA Marketing Group.

For more information on CEA Marketing Group and what it can do for you, visit us!

 

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Live and Learn: 5 Things I’ve Learned from Working in Advertising

 

Graduation season is upon us. This blog is dedicated to those looking to land their first real job in the exciting world of advertising.

 

I landed my first “big girl job” at a large corporation at age 24 working in the marketing department. I went through four years of schooling yet nothing prepared me for the world of advertising like the experience itself.  Here are 5 lessons I learned that you should learn now.

 

Warning- What you are about to read is the cold hard truth.

 

1. Education is power.

If you think that just because you graduated you never have to take another class, read another book, or learn a new skill, you are mistaken. Things change quickly in this industry and if you don’t stay on top of these trends, you will be run over.

 

2. Work hard play hard.

It’s easy to find yourself staying late, coming in early, or skipping lunch to finish the work you are accountable for. What I learned the hard way was this brings a quicker burn out rate and higher stress level. No matter how busy you are, remember to take the time to balance your personal life and squeeze in things you love.

 

3. When you work in marketing, everyone thinks they can do your job better than you can.

Everyone, and I do mean everyone, thinks they have a better way to say something, a more creative approach, or a better strategy than you. Remind yourself that you are educated, you keep up on the latest trends and you have experience to know what works and what doesn’t.

 

4. As my former manager used to tell me, “we aren’t saving babies.”

You need tough skin to work in this industry. Do not let every nasty email, bad result, spelling error, or missed email eat you alive. Shake it off and promise yourself to do better the next time.

 

5. When you feel like giving up, remember why you started.

Yes it’s a tough job at times, but it’s also a job that allows you to be creative, think outside of the box, stay on top of trends and challenge yourself daily. You don’t know what you are capable of until you are challenged.

 

Congrats to all the grads and welcome to this crazy, exciting, challenging, and creative world of advertising.

 

Written by: Kristy Roeser

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