Archive for category Business

Working with an Ad Agency? Help us Help You!

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Collaborating with an advertising agency isn’t always the easiest thing to do, but it is always worth it. Even today big name brands choose to work with advertising agencies rather than hire permanent staff. However, even though advertising agencies are there to help you, they need your help too. Here are 4 easy ways you can help your ad agency help you:

  1. Have important questions ready - Have important questions ready for your advertising company. This is the best way to get to know your ad agency and learn if they are compatible with your business. Do they share the same beliefs and values? Do they understand how you define success? Don’t let there be barriers of communication. You don’t want that and ad agencies certainly don’t either. 
  1. Trust your agency -Build your advertising agency up instead of tearing them down. Don’t stress about the little things that you think need to be fixed. For instance, “this font could be a different color.” Advertising experts are trained to look at the big picture–so be patient as your project progresses. Put yourself in their shoes and think about the overall interest of your company.
  1. Sharing is caring - Agencies operate better when they have creative freedom and open lines of communication. Supply your ad agency with the necessary tools they need for success. This can include anything from marketing sales numbers, to research information, or images. Include your ad agency in the early stages of building your strategy. When agencies are involved in all aspects of the brand they are able to calculate ways to come up with improvements and solutions.
  1. Have an open mind - An advertising agency’s job is to be up to date with the latest industry standards and trends. It’s important to have an open mind when it comes to your advertising agency and collaborating together to develop strategy that is mutually beneficial.

Start collaborating with CEA Marketing Group on the path to your marketing success!

 

 

 

 

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How to Start Looking for an Advertising Agency

CEa blog 1

Now that you have decided that an advertising agency is the way to go, its time to choose which advertising agency is right for you. With the large number of advertising agencies out there today it’s hard to know if you are making the right choice for your business. To ease the frustration, here are some quick tips to help you with the process 

Fill Out a Request for Proposal (RFP)

It’s important to write down on paper the advertising objectives of your business. This is also the opportunity to tell agencies what type of business you are. What’s the personality of the business? What are you willing to spend? No one knows the business better than the people working there

With a request for proposal, advertising agencies can see what you expect from them and get a glimpse of who you are as business. This is the first step in seeing if the advertising agency would be a good match for you.

If a RFP is done right you will be able to adequately communicate your business’ unique brand to potential agencies.

Do Your Research

Start conducting research on different advertising companies. Are they full service? What do they specialize in? Does the company have 15 employees or 50? Size matters when it comes to advertising agencies. In smaller agencies you know the people pitching to you will be the same ones working on every piece of your campaign. They will be more hands on and will physically be there to oversee things.

Think about campaigns that you loved and ask around to see which advertising agency was responsible. Once you have narrowed down the list contact the agencies and see if there is chemistry. Whichever agency you choose will be working with you for years and a will become representation of your business. 

Set Up Pitch Meetings

Before your meeting takes place be sure to have all the legal paperwork ready. This will define the businesses confidentiality and conditions. Advertising agencies will have conditions too. This is just one step to ensure that you and the advertising agency are on the same page.

Once you have established legalities you can move on to the pitch. The pitch will determine what makes one advertising agency unique from the others. In a pitch, agencies will try to win your business by showcasing various creative campaigns.  All advertising agencies are good at what they do, but you have to decide which one is the perfect match for your business.

Even if you like the ideas you are seeing you might not like the people working for that agency. This is the last part of the puzzle. You have to be sure there is chemistry between your business and the agency because this will make working together easier.

The perfect advertising agency will understand your advertising objectives and help your business reach marketing success. At CEA Marketing Group we understand the struggle of searching for an ad agency. CEA Marketing Group is a full service-advertising agency that provides your business with solutions to your marketing problems. Get in contact with the CEA Marketing group and end your search today!

 

 

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The Start of a Beautiful Friendship – What Can an Ad Agency Do for You?

 

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Is your company looking to bring in an agency to help you establish marketing success? Or are you having trouble deciding between hiring an advertising agency or an in-house marketing agency? The question you have to ask yourself is: “Do you want to hire an employee who only knows a generalization of things or an advertising agency with experts on each individual thing?”

You may think that hiring an in-house marketer could save you money, but if they don’t do their job correctly they could end up costing you even more. There are many benefits to hiring an advertising agency vs. in-house agency. With the acronym P.E.P. you can easily see why an advertising agency is the right choice for your business.

 Productivity

Advertising agencies are able to complete tasks with greater ease and efficiency. Ad agencies have practice in performing the same tasks over and over again and you better believe that they’re good at what they do, too. They come in for the sole purpose of getting their job done. Since they don’t technically work for you, you don’t have to worry about a salary or having your time wasted. They bill you for all the projects they finished for you and nothing more. Saving you time and money in reaching marketing success.

Experience

The combination of experience in an advertising company is much greater than that of an in-house. Advertising agencies understand what works and doesn’t in the marketing field. They are ad enthusiasts. They are up to date with the latest marketing tools and trends. Since they have worked with a variety of companies they are able to tell you which ideas are the bad ones vs. the good.

Perspective

Advertising agencies have an outside-of-the-company perspective. They don’t get involved in drama or office politics. They aren’t subjective when it comes to your business, like an in-hire agency would be. Ad agencies can provide a fresh new outlook on your business, and that may just be exactly what your business needs.

Start your beautiful friendship with CEA Marketing Group today and let us help you reach marketing success!

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4 Key Steps to Rebranding

REBRANDING

You’ve decided rebranding is the right choice for your product or service and it’s time to take the first steps. How can you ensure that the steps you are taking are the right ones? What does it take to successfully rebrand?

Lets take a look at the latest rebranding of McDonald’s and how they used these 4 steps to their advantage.

  1. Shine a light - highlight the product’s best features. McDonald’s wanted to refocus the view that consumers had on their product/service. They want to be viewed as an inexpensive high quality fast food restaurant. This involved playing up their customer service, and menu.
  1. Throw back- help the consumers remember why you’re product or service was so popular. McDonald’s does a good job of coming up with new ways to showcase the same old idea, and we’re “loving it”.
  1. Brand interaction- generate more consumer and brand engagement, and get them excited about the new campaign you are pushing. McDonald’s Super Bowl Ad, ‘Pay with lovin’, demonstrates consumer engagement at it’s best. From now until February 14th McDonald’s will randomly be select customers to pay with lovin’ or small acts of love.
  1. Define success-define your end gain and compose a strategy to reach your brand’s goal. McDonald’s wants to be known for being a well respected and trusted fast food restaurant. Their campaign focus around this sole idea and paves the road to their rebranding success.

McDonald’s is well on their way to success with their new rebrand. Do you think their rebranding is working for them? Tell us more on our Facebook page!

 

 

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Why is Rebranding Important?

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Branding helps people recall your product or service. Your brand helps you standout from the rest of the competition. What’s unique to your brand that other brands don’t have? What gives you the upper hand? Your brand is a representation of your company. It can leave a legacy, but what if the legacy your brand is leaving isn’t a good one? Rebranding could be the answer. Rebranding gives you the opportunity to change the outlook of your brand. It’s a do-over or even a fresh start in some cases. It’s a chance to reposition your product or service. Rebranding is all about strategy.There are two reasons why a company might want or need to rebrand.  It could either be for proactive or reactive reasons.

Proactive Rebranding

Rebranding is sometimes viewed as having a negative connotation, however this isn’t always the case. With proactive rebranding a company is taking advantage of a possible opportunity, or taking initiative in avoiding a potential threat. For instance, a company could be expanding and wanting to appeal to a greater audience. This would be a proactive reason to rebrand. It’s better to be safe than sorry, and if rebranding means becoming more successful why not take that chance.

Reactive Rebranding

Reactive rebranding (here comes that negative connotation) occurs when there is a significant event that forces a current brand to change. This could be anything from your company merging with another company to legal issues or negative publicity. In this situation rebranding is almost a necessity. It can give you a new beginning and fresh start that your company deserves.

Are you looking to rebrand your company? CEA Marketing Group is a full-service advertising agency that can do just that. To find out more check out our website.

 

 

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We won gold for Best Social Media Campaign at NAHB 2015!

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#‎TeamCEA started the year off on the right foot by winning a gold award for Best Social Media Campaign at the NAHB International Builders Show in Las Vegas, Nevada! Our “Be a Neal Star” campaign for Neal Communities soared to great heights, and we are honored to have received our FIRST national award!

Our social media contest and campaign featured residents from three different Neal Communities’ developments sharing videos about their favorite parts of life in their communities. The videos were shared on social media, with friends and family being encouraged to vote. By the end of the campaign, we collected over 25 videos, 16,668 page views, 55 organic searches, and 9,623 total votes! Neal Communities was able to create and repurpose content for web, social media, YouTube and blogs which increased brand awareness and improved SEO.

Are you ready to start building your social media presence with the experts? Contact CEA Marketing today!

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What is Rebranding?

CEA Blog Jan Wk 1

What do you think about when you hear the word “rebrand” ? The way that Pepsi has managed to evolve and retain their brand heritage through the years? Or The Gap’s disastrous attempt at rebranding (which they switched back within two weeks)?

The process of rebranding takes an established brand identity and creates a completely new one. This new brand identity can be an evolution of the established brand, or something completely different. It depends on what your audience is willing to recognize.

If you have a well known national or even local brand your customers already identify you with a certain look and feel. A change that is too dramatic could drive people away. How do you find the right balance? That’s why CEA Marketing Group is here to help.

A full rebrand can be a lot to take in at once. So let’s take a look at the important questions about rebranding:

  1. Why bother with rebranding?
  2. What are the keys to a successful rebranding campaign?
  3. What are the best strategies for success?

During the month of January we’ll be answering these questions, exploring what it means to rebrand your business and the best strategies to ensure success. We might even have a little surprise for you at the end.

Stay tuned, and give us a follow for our latest news, updates, and BRIGHT ideas about rebranding!

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The Importance of Brand Identity

The Importance of Rebranding

Recently I’ve (Graphic Designer Diana) had the pleasure of becoming involved with a mentorship program through Ad 2 Tampa Bay, a network of young advertising professionals in the Tampa Bay area. The mentorship program seeks to partner young students with professionals in the Advertising industry to help guide them in their career path.

As part of my responsibilities as a mentor, I meet with a student from a local university and give her guidance on accomplishing her goals. One of which is creating a recognizable brand for herself that will be one driving force in her quest to land an internship. Looking at how much her brand has evolved since the first iteration got me to thinking about the importance of rebranding campaigns.

In a perfect world, companies would create a brand identity that fit them so perfectly it never had to change, but we don’t live in a perfect world. In the real world, companies are constantly evolving, and, while they might stick to the same core values, sometimes they change enough that their brands require some fine-tuning to match.  When this happens, it’s important to take a few steps towards making your new identity perfect.

  1. Understand what is and isn’t working: make a list, get feedback, and learn what it is that’s holding your brand back. Once you understand what about your brand identity isn’t lining up with your brand, you’ll be able to start on step 2.
  2. Now that you know what your brand isn’t, it’s time to understand what it is. No one knows your brand better than you do, so make sure you can distill your brand’s mission into one or two concise sentences. This should be the foundation of your rebranding.
  3. Take your newfound knowledge and start creating! Or find yourself an experienced partner to help guide you through the waters of your rebranding.

If you feel like your brand is in need of a facelift, contact us, and we can help you get on the right track.

 

 

 

 

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Improving Your SEO

CEA Blog 10

Boooo! It’s Halloween week! You know something that has always scared me? SEO.  Seriously! That is until I went to an awesome SEO training and learned some tricks (and treats) of the trade.

SEO is so much more than just adding keywords into your website content. There are a lot of components that go into optimizing your website to help make your site more visible and improve sales.

Keep in mind, it’s important to never focus on one thing. As often as Google changes algorithms, they could turn off your main “faucet” at any point.

Don’t be scared. Follow these 3 steps to start improving your SEO right now!

  1. Research- This is the most important step in improving SEO.
    • Consider who you are competing against with certain words. It will be much more difficult to place for “new homes than “energy-efficient single-family homes in Charleston South Carolina.”
    • Ask yourself, “what would I search for?“
    • Utilize free and paid tools that can help you determine what people are searching for- not just what you think they are searching for.  Check out Google Trends, Google AdWords, Keyword Planner, WordTracker, SEMRush to name a few.
  1. Write content for visitors – (not search engines)- Great content is shared. Your content should be easy-to-read, organized, interesting and relevant. Avoid long paragraphs, keep it FRESH and updated constantly.
  1. Optimize your page- Once you’ve written your content to appeal to readers, go back and tweak for optimization. Keep keywords close to each other and keep them close to the beginning of HTML tags. How else can you optimize?
    • Title Tags
    • Meta descriptions
    • Meta keyword tags
    • H1 and H2 tags
    • Link text
    • Body text
    • Bulleted text
    • Bold and italics
    • Image ALT attribute
    • URL

(If you don’t know what these mean, contact CEA!)

In addition, tracking analytics can tell you important information like time spent on pages, bounce rates, etc. This may lead you to rethink content on a page or links.

Keep in mind, SEO is an ongoing process. It is not a one and done kind of project. Keep content updated weekly if not more. Constantly search for ways to improve based on analytics and search results. Consider other means of getting page one visibility through incorporating press releases, multiple social media platforms, videos etc.

I told you it wasn’t so scary. Let’s be honest, ranking on the first page of Google is a boo-tiful thing. Would you like to take your SEO from spooky to spectacular Contact CEA Marketing at 727.523.8044 or email kristy@ceamarketing.com

 

 

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4 Great Things About Go For The Greens!

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Go For The Greens (GFTG) is an annual business development conference for women owned businesses. A key component of GFTG is the annual matchmaker event. The conference is held in Orlando, FL and it brings female entrepreneurs together with companies, government agencies, nonprofits and professional associations to provide women-owned and minority–owned companies with networking and educational programs that help establish relationships that can lead to profitable contracts. This year, CEA Marketing Group’s President and female entrepreneur, Kelly Bosetti joined the conference. Watch conference highlights here!

Read 4 things about her experience below!

Q: Go For The Greens conference has been active for several years, what made you decide to attend the conference, this year?

Kelly: As a self-employed woman in business, I am always looking for opportunities to grow my agency and get more exposure to corporate businesses. I made it a personal goal this year to take advantage of my WBE Certification and start re- investing in myself and in my company. The GFTG agenda as well as the corporations sponsoring and participating in the conference were what really inspired me to register. I liked that the agenda offered a great mix of education and networking opportunities. I was also especially interested in the Matchmaker opportunity. I took advantage of the one-on-one pre conference workshop that the WBDC Florida offered.

Q: In what ways was the one-on-one with Nancy Allen, CEO of WBDC of FL, helpful?

Kelly: Nancy’s one-on-one was wonderful and the information is absolutely priceless. I don’t know why you wouldn’t take advantage of the opportunity to meet one-on-one with her since this is a service she offers WBE’s for free! The one-on-one meeting helped me know what to expect from the conference and how to best sell my experiences to corporate businesses. Her wisdom and guidance helped me prepare a strong presentation and how to most effectively follow up.

Q: After your experience at Go For The Greens, do you think you will attend next year?

Kelly: There’s no question about it! After the success I had at Go For The Greens, I plan on signing up for as many matchmaking events as I can. I am finding that the more I attend, the more new business I get. There is a connection. I wish I had taken

advantage of these opportunities much earlier and didn’t wait until now to make these a priority!

Q: What was your favorite experience that you took away from Go For The Greens 2014?

Kelly: What I really took away from this matchmaking event was that the corporate businesses that met with me were just as interested in doing business with me as I was with them. This in itself demonstrated to me that matchmaking events like this work and are beneficial to both parties. Corporate businesses are ready and willing to do work with women-owned and minority-owned businesses, we just need to be bold and willing to take that first step.

For more information on Kelly Bosetti and CEA Marketing Group, click here! Interested in attending matchmaking events? Click here for a list of dates!

 

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