Archive for category Advertising

The Basics of SEO

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Now that you’ve learned what SEO is and how it can be useful to your business, it’s important to understand the basics and how to apply SEO to your site.

Relevance is Key

As mentioned before, it’s important to have relevant information on your webpage. If you fail to have content that relates to the purpose of your site, then it’s not doing its job and you’re missing out on competing business. This is where SEO comes to the rescue!

Here are the 4 basic steps you need to follow:

  1. Examine your pages for content and choose key phrases or words that describe them so the web crawlers can index and find your content.
  2. Apply optimization to not only the pages, but also images links, and social media.
  3. Create and add more desirable content to draw and retain visitors.
  4. Collect statistics and traffic and continually monitor and update your pages.

Web Crawlers

Are you wondering what a web crawler is? It’s the automated program used by search engines to “crawl” the web and discover its extensive amount of pages. It’s the first step in applying SEO to your website and it’s why the rest of the steps exist. Once you know the basic steps of SEO, you’re ready to learn the benefits!

Have questions? The entire CEA Marketing Group team is SEO certified and can provide you with the answers to your marketing concerns. Make sure to follow us and keep checking in for our next SEO insider, or other digital media tips!

 

 

 

 

 

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What is SEO?

What is SEO

Let’s start with the most important question: What is SEO anyways?

SEO is the process of improving your website and its individual pages to increase visibility and improve your position in organic search engine rankings. The better your SEO is, the easier it will be for potential customers to find your site when searching for keywords related to your industry or business!

SEO involves writing pages with keywords, links, and constantly updating a site. It’s important to have quality content over quantity. If you have a site with a lot of keywords and links but none of the material is relevant to your site then your website will appear lower on search engine results.  You want to use good links that work and pertain to your site. This goes the same for keywords.

There are 2 types of SEO. Black Hat SEO, and good SEO is known as White Hat SEO:

1. White Hat SEO – White Hat SEO is a method that takes full advantage of SEO techniques. These techniques include having high quality content, research, and out reach. It might take a little longer, but taking the ethical route to SEO can give you long-lasting growth in rankings.

2. Black Hat SEO – With Black Hat SEO, you are taking the easier or morally wrong route.  Black Hat SEO violates search engine guidelines.  Examples of this type of SEO include: hidden links, text, and keyword stuffing to name a few. Ratings may shoot up but don’t last and are unpredictable.

Occasionally there can be Gray Hat SEO. This deals with search engines offering affordable pricing in exchange for results. The techniques are sometimes borderline Black Hat and ignore using the traditional highly involved campaign activities. Even though you might see immediate results, don’t bother messing with them! It won’t help your business in the long run!

CEA Marketing Group gives you the advantage. Everyone from our account managers to the creative departments have been trained in SEO strategies and techniques, ensuring a consistent and targeted campaign from start to finish! Ready to start? CLICK here or give us a call at 727.523.8044!

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Spring Into SEO!

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SEO stands for search engine optimization. Businesses want to appear as high as possible on a search results page when people search keywords in Google and other search engines. Good SEO helps ensure that consumers will be able to see your website over your competitors.

SEO can be traced all the way back to the 1990s when it was merely a small “spider” crawling on your page for links. It has come a long way since then and today, it is a major online marketing tool.

For the next couple weeks we will go more in depth to what SEO is and how you can start the process for yourself.

The 3 main topics we will cover are:

  • What is SEO?
  • The basic steps of SEO.
  • Why is SEO important?

Be sure to keep checking back to learn more about SEO! Every member of Team CEA is SEO certified, ensuring that your campaign is optimized from start to finish! Visit our website to learn more.

 

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Working with an Ad Agency? Help us Help You!

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Collaborating with an advertising agency isn’t always the easiest thing to do, but it is always worth it. Even today big name brands choose to work with advertising agencies rather than hire permanent staff. However, even though advertising agencies are there to help you, they need your help too. Here are 4 easy ways you can help your ad agency help you:

  1. Have important questions ready - Have important questions ready for your advertising company. This is the best way to get to know your ad agency and learn if they are compatible with your business. Do they share the same beliefs and values? Do they understand how you define success? Don’t let there be barriers of communication. You don’t want that and ad agencies certainly don’t either. 
  1. Trust your agency -Build your advertising agency up instead of tearing them down. Don’t stress about the little things that you think need to be fixed. For instance, “this font could be a different color.” Advertising experts are trained to look at the big picture–so be patient as your project progresses. Put yourself in their shoes and think about the overall interest of your company.
  1. Sharing is caring - Agencies operate better when they have creative freedom and open lines of communication. Supply your ad agency with the necessary tools they need for success. This can include anything from marketing sales numbers, to research information, or images. Include your ad agency in the early stages of building your strategy. When agencies are involved in all aspects of the brand they are able to calculate ways to come up with improvements and solutions.
  1. Have an open mind - An advertising agency’s job is to be up to date with the latest industry standards and trends. It’s important to have an open mind when it comes to your advertising agency and collaborating together to develop strategy that is mutually beneficial.

Start collaborating with CEA Marketing Group on the path to your marketing success!

 

 

 

 

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17 Questions to Ask Your New Advertising Agency

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It’s important to ask the right questions when it comes to working with a new advertising agency. There is never such thing as a dumb question. You want to make sure you made the right choice, and if your agency can answer these questions effectively then you know your business is in good hands. Here are 17 important questions you should ask your new agency:

  1. How much experience does your team have?
  2. How often will the team and account executive be in contact with me?
  3. How do you keep your clients up to date with the latest progression on projects?
  4. Who will be doing the work on my account?
  5. What trends are going on that could possibly affect my industry?
  6. Can you show me past project examples?
  7. How would you say your company has changed in the past five years?
  8. What would you consider to be your best work and why?
  9. What would you consider to be on of your worst and why?
  10. Name a time you lost an account and why?
  11. How would you describe your work?
  12. In what area would you say your company excels at?
  13. How do billings for expenses work?
  14. Who do I call if there is a problem?
  15. Do you believe my business strategy needs to be revamped?
  16. What are some of your firm’s values and beliefs?
  17. How do you (the firm) define success?

CEA Marketing Group can answer all these questions and more! When hiring an advertising agency you want to hire someone you trust, like CEA Marketing. Can you think of any more questions to ask? Contact CEA Marketing group and confirm that CEA Marketing is the right agency for you!

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How to Start Looking for an Advertising Agency

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Now that you have decided that an advertising agency is the way to go, its time to choose which advertising agency is right for you. With the large number of advertising agencies out there today it’s hard to know if you are making the right choice for your business. To ease the frustration, here are some quick tips to help you with the process 

Fill Out a Request for Proposal (RFP)

It’s important to write down on paper the advertising objectives of your business. This is also the opportunity to tell agencies what type of business you are. What’s the personality of the business? What are you willing to spend? No one knows the business better than the people working there

With a request for proposal, advertising agencies can see what you expect from them and get a glimpse of who you are as business. This is the first step in seeing if the advertising agency would be a good match for you.

If a RFP is done right you will be able to adequately communicate your business’ unique brand to potential agencies.

Do Your Research

Start conducting research on different advertising companies. Are they full service? What do they specialize in? Does the company have 15 employees or 50? Size matters when it comes to advertising agencies. In smaller agencies you know the people pitching to you will be the same ones working on every piece of your campaign. They will be more hands on and will physically be there to oversee things.

Think about campaigns that you loved and ask around to see which advertising agency was responsible. Once you have narrowed down the list contact the agencies and see if there is chemistry. Whichever agency you choose will be working with you for years and a will become representation of your business. 

Set Up Pitch Meetings

Before your meeting takes place be sure to have all the legal paperwork ready. This will define the businesses confidentiality and conditions. Advertising agencies will have conditions too. This is just one step to ensure that you and the advertising agency are on the same page.

Once you have established legalities you can move on to the pitch. The pitch will determine what makes one advertising agency unique from the others. In a pitch, agencies will try to win your business by showcasing various creative campaigns.  All advertising agencies are good at what they do, but you have to decide which one is the perfect match for your business.

Even if you like the ideas you are seeing you might not like the people working for that agency. This is the last part of the puzzle. You have to be sure there is chemistry between your business and the agency because this will make working together easier.

The perfect advertising agency will understand your advertising objectives and help your business reach marketing success. At CEA Marketing Group we understand the struggle of searching for an ad agency. CEA Marketing Group is a full service-advertising agency that provides your business with solutions to your marketing problems. Get in contact with the CEA Marketing group and end your search today!

 

 

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The Start of a Beautiful Friendship – What Can an Ad Agency Do for You?

 

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Is your company looking to bring in an agency to help you establish marketing success? Or are you having trouble deciding between hiring an advertising agency or an in-house marketing agency? The question you have to ask yourself is: “Do you want to hire an employee who only knows a generalization of things or an advertising agency with experts on each individual thing?”

You may think that hiring an in-house marketer could save you money, but if they don’t do their job correctly they could end up costing you even more. There are many benefits to hiring an advertising agency vs. in-house agency. With the acronym P.E.P. you can easily see why an advertising agency is the right choice for your business.

 Productivity

Advertising agencies are able to complete tasks with greater ease and efficiency. Ad agencies have practice in performing the same tasks over and over again and you better believe that they’re good at what they do, too. They come in for the sole purpose of getting their job done. Since they don’t technically work for you, you don’t have to worry about a salary or having your time wasted. They bill you for all the projects they finished for you and nothing more. Saving you time and money in reaching marketing success.

Experience

The combination of experience in an advertising company is much greater than that of an in-house. Advertising agencies understand what works and doesn’t in the marketing field. They are ad enthusiasts. They are up to date with the latest marketing tools and trends. Since they have worked with a variety of companies they are able to tell you which ideas are the bad ones vs. the good.

Perspective

Advertising agencies have an outside-of-the-company perspective. They don’t get involved in drama or office politics. They aren’t subjective when it comes to your business, like an in-hire agency would be. Ad agencies can provide a fresh new outlook on your business, and that may just be exactly what your business needs.

Start your beautiful friendship with CEA Marketing Group today and let us help you reach marketing success!

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4 Key Steps to Rebranding

REBRANDING

You’ve decided rebranding is the right choice for your product or service and it’s time to take the first steps. How can you ensure that the steps you are taking are the right ones? What does it take to successfully rebrand?

Lets take a look at the latest rebranding of McDonald’s and how they used these 4 steps to their advantage.

  1. Shine a light - highlight the product’s best features. McDonald’s wanted to refocus the view that consumers had on their product/service. They want to be viewed as an inexpensive high quality fast food restaurant. This involved playing up their customer service, and menu.
  1. Throw back- help the consumers remember why you’re product or service was so popular. McDonald’s does a good job of coming up with new ways to showcase the same old idea, and we’re “loving it”.
  1. Brand interaction- generate more consumer and brand engagement, and get them excited about the new campaign you are pushing. McDonald’s Super Bowl Ad, ‘Pay with lovin’, demonstrates consumer engagement at it’s best. From now until February 14th McDonald’s will randomly be select customers to pay with lovin’ or small acts of love.
  1. Define success-define your end gain and compose a strategy to reach your brand’s goal. McDonald’s wants to be known for being a well respected and trusted fast food restaurant. Their campaign focus around this sole idea and paves the road to their rebranding success.

McDonald’s is well on their way to success with their new rebrand. Do you think their rebranding is working for them? Tell us more on our Facebook page!

 

 

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Why is Rebranding Important?

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Branding helps people recall your product or service. Your brand helps you standout from the rest of the competition. What’s unique to your brand that other brands don’t have? What gives you the upper hand? Your brand is a representation of your company. It can leave a legacy, but what if the legacy your brand is leaving isn’t a good one? Rebranding could be the answer. Rebranding gives you the opportunity to change the outlook of your brand. It’s a do-over or even a fresh start in some cases. It’s a chance to reposition your product or service. Rebranding is all about strategy.There are two reasons why a company might want or need to rebrand.  It could either be for proactive or reactive reasons.

Proactive Rebranding

Rebranding is sometimes viewed as having a negative connotation, however this isn’t always the case. With proactive rebranding a company is taking advantage of a possible opportunity, or taking initiative in avoiding a potential threat. For instance, a company could be expanding and wanting to appeal to a greater audience. This would be a proactive reason to rebrand. It’s better to be safe than sorry, and if rebranding means becoming more successful why not take that chance.

Reactive Rebranding

Reactive rebranding (here comes that negative connotation) occurs when there is a significant event that forces a current brand to change. This could be anything from your company merging with another company to legal issues or negative publicity. In this situation rebranding is almost a necessity. It can give you a new beginning and fresh start that your company deserves.

Are you looking to rebrand your company? CEA Marketing Group is a full-service advertising agency that can do just that. To find out more check out our website.

 

 

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Super Bowl Ads: The Good, The Bad, The Ugly

Super Bowl XLIX couldn’t have been a closer, more emotional game between the Seattle Seahawks and the New England Patriots. Luckily, the excitement of the game compensated for this year’s dramatic, gloomy ads. The Super Bowl, known for its highly anticipated commercials, missed the mark for entertainment this year, according to social media buzz. It did, however, dub 2015 as the year of the dad and family for American brands.

Esurance’s “Sorta Pharmacy” spot with Breaking Bad’s Bryan Cranston gave viewers a much-needed laugh amidst the more serious spots in last night’s $4.5 million dollar lineup. Cranston’s meth mastermind character, Walter White, made a surprise appearance as “Sorta Greg” in one of the more humorous Super Bowl ads.

“You’re not Greg…” she stammers, to which hazmat-clad Cranston growls,  “I’m sorta Greg. We’re both over 50 years old, we both used to own a Pontiac Aztec, we both have a lot of experience with drugs – sorry, pharmaceuticals.”

Esurance’s high-profile “Sorta You Isn’t You” spots – one of which featured Lindsay Lohan as “Sorta Mom” – earned major points last night, trumping the dark Nationwide spot and revitalizing the redundant (but still quotable) “Gotta Get Some Cold Cuts” Geico commercial with former NFL football player, Ickey Woods.

Why it worked: Esurance’s chief marketing officer Alan Gellman knew his brand was a major player in the insurance industry but wanted to compete with the other big spenders like Geico and Progressive. “Maximizing awareness of our innovative offering for customers is important,” explained Gellman who teamed up with Leo Burnett for the “Sorta You Isn’t You” spot.

Jublia’s 30-second “Tackle It” spot was the underdog of this year’s Super Bowl ads. The Super Bowl debut for Valeant Pharmaceuticals didn’t put its best foot forward and hardly tackled the worst of this year’s ads – possibly even Kim Kardashian’s… very Kardashian spot for T-Mobile.

While the spot itself felt very incomplete and left many Americans shying away from the onion dip, you can’t help but wonder: who had the last laugh in this $4.5 million dollar joke?

Why we’re on the fence: Was it entertaining? Not at all. Did it generate buzz? Absolutely. America took to social media to scoff at the late-night infomercial style spot that aired during the Super Bowl for a whopping $4.5 million. Can we call it a flop? Not definitively. It lacked glamor points, sure, but it still has America chatting about fungus by the water cooler.

 

What was your favorite ad at this year’s Super Bowl? Tell us about it on our Facebook page, using hashtag #SuperBowlAds.

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